Jo Scott
Co-Owner at Truth Creative Manchester- Claim this Profile
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Bio
Lucy Barnwell
Jo and the team have a wealth of experience in what they do and brand building and are excellent at thinking around problems and providing solutions. They are very honest and thorough when looking at a potential project and give great feedback to ensure the project progresses along right path. They are incredibly creative and a great agency to work with. I would have no hesitation in recommending them to anyone looking to build a brand.
Nick Hedley
We instructed Jo and Truth on a very important strategic re-brand for Hedley May. Not having worked with a Brand Agency before, I have to confess to being somewhat sceptical and even worried about where it might take us. However, Truth have been outstanding. The process to establish the brand strategy through to the actual brand identity has been exceptional engaging everyone selected to participate at our end and most importantly they have 'nailed it'. Jo has been an absolute delight to work with. We could not be happier!
Paula Thomas
I worked with Jo over a 3 year period at GC Aesthetics. Jo is fantastic at branding and marketing. Her down to earth approach allows communication to be clear and efficient. She was an extension of our marketing team helping us to use all resources available to communicate the brand. Always available and approachable she listened to our objectives and help us deliver the project. I would highly recommend Jo and the Truth Agency to anyone looking for a brand or marketing agency.
Lucy Barnwell
Jo and the team have a wealth of experience in what they do and brand building and are excellent at thinking around problems and providing solutions. They are very honest and thorough when looking at a potential project and give great feedback to ensure the project progresses along right path. They are incredibly creative and a great agency to work with. I would have no hesitation in recommending them to anyone looking to build a brand.
Nick Hedley
We instructed Jo and Truth on a very important strategic re-brand for Hedley May. Not having worked with a Brand Agency before, I have to confess to being somewhat sceptical and even worried about where it might take us. However, Truth have been outstanding. The process to establish the brand strategy through to the actual brand identity has been exceptional engaging everyone selected to participate at our end and most importantly they have 'nailed it'. Jo has been an absolute delight to work with. We could not be happier!
Paula Thomas
I worked with Jo over a 3 year period at GC Aesthetics. Jo is fantastic at branding and marketing. Her down to earth approach allows communication to be clear and efficient. She was an extension of our marketing team helping us to use all resources available to communicate the brand. Always available and approachable she listened to our objectives and help us deliver the project. I would highly recommend Jo and the Truth Agency to anyone looking for a brand or marketing agency.
Lucy Barnwell
Jo and the team have a wealth of experience in what they do and brand building and are excellent at thinking around problems and providing solutions. They are very honest and thorough when looking at a potential project and give great feedback to ensure the project progresses along right path. They are incredibly creative and a great agency to work with. I would have no hesitation in recommending them to anyone looking to build a brand.
Nick Hedley
We instructed Jo and Truth on a very important strategic re-brand for Hedley May. Not having worked with a Brand Agency before, I have to confess to being somewhat sceptical and even worried about where it might take us. However, Truth have been outstanding. The process to establish the brand strategy through to the actual brand identity has been exceptional engaging everyone selected to participate at our end and most importantly they have 'nailed it'. Jo has been an absolute delight to work with. We could not be happier!
Paula Thomas
I worked with Jo over a 3 year period at GC Aesthetics. Jo is fantastic at branding and marketing. Her down to earth approach allows communication to be clear and efficient. She was an extension of our marketing team helping us to use all resources available to communicate the brand. Always available and approachable she listened to our objectives and help us deliver the project. I would highly recommend Jo and the Truth Agency to anyone looking for a brand or marketing agency.
Lucy Barnwell
Jo and the team have a wealth of experience in what they do and brand building and are excellent at thinking around problems and providing solutions. They are very honest and thorough when looking at a potential project and give great feedback to ensure the project progresses along right path. They are incredibly creative and a great agency to work with. I would have no hesitation in recommending them to anyone looking to build a brand.
Nick Hedley
We instructed Jo and Truth on a very important strategic re-brand for Hedley May. Not having worked with a Brand Agency before, I have to confess to being somewhat sceptical and even worried about where it might take us. However, Truth have been outstanding. The process to establish the brand strategy through to the actual brand identity has been exceptional engaging everyone selected to participate at our end and most importantly they have 'nailed it'. Jo has been an absolute delight to work with. We could not be happier!
Paula Thomas
I worked with Jo over a 3 year period at GC Aesthetics. Jo is fantastic at branding and marketing. Her down to earth approach allows communication to be clear and efficient. She was an extension of our marketing team helping us to use all resources available to communicate the brand. Always available and approachable she listened to our objectives and help us deliver the project. I would highly recommend Jo and the Truth Agency to anyone looking for a brand or marketing agency.
Credentials
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ILM Leadership Management
Total Excellence CentreMar, 2019- Nov, 2024
Experience
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Truth Creative Manchester
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Co-Owner
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Apr 2007 - Present
Group Director, Managing Partner and lead strategist for brand interrogation, brand creation and brand delivery. Deliver end-to-end processes; interrogating and understanding the wider commercial objectives to maximise client-value and long-term relationships. Lead on operational client servicing team, ensuring director visibility across entire client base.Over 20 years agency experience across regional, national and international brands; within the context of both B2C and B2B markets. Responsible for strategic direction of Truth, as well as inbound and outreach opportunities.Co-Director across PR, Social and Digital operations within the Truth Group: providing commercial insight to her colleagues and clients; whilst delivering effective, tangible results.
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Director
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May 2010 - Present
The brand-complementary PR arm of Truth was launched in 2010, and is currently managed by my co-director Lisa French. The comms-focused team generate online engagement, deliver digital outreach services and support the visibility traction alongside brand and marketing activity.
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Director
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Jul 2014 - Present
Truth Digital offers brand storytelling in an online environment. We excel at designing outstanding online experiences: engaging interfaces, thought-through user journeys and digital content that grows your brand and delivers great ROI.
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gyro
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United States
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Advertising Services
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100 - 200 Employee
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Account Director
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Apr 2005 - Apr 2007
Responsible for a large portfolio of B2B-based organisations on a global scale, plus management and overseeing of other team members and their respective client accounts. These varied and complex sectors required an ability to form in-depth knowledge within vertical markets and to understand the commercial challenges faced by the marketing teams. Lead Account Director for new business opportunities within the agency, including strategy and research within the pitch process. Responsible for a large portfolio of B2B-based organisations on a global scale, plus management and overseeing of other team members and their respective client accounts. These varied and complex sectors required an ability to form in-depth knowledge within vertical markets and to understand the commercial challenges faced by the marketing teams. Lead Account Director for new business opportunities within the agency, including strategy and research within the pitch process.
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McCann Worldgroup
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Advertising Services
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700 & Above Employee
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Account Manager
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Apr 2001 - Apr 2005
Through the line professional growth against key accounts Farepak Food & Gifts, Kleeneze, Littlewoods and Britannia Building Society, including knowledge and planning for DRTV, Press, Print, DM, Media, Digital, Photography, and Market Research. Key development milestones include: generating and introducing an SLA, interpretation of market research to implement retail PoS and maximise consumer sales and footfall, ability to translate ATL activity through the line, management and planning for the first Britannia Brand Guidelines (providing huge consistency benefits and brand recognition), Inter-Agency brand guardianship management, national and regional media planning. Training and management responsibilities for junior team member, plus selected by the board as a mentor for the agency graduate intake.
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Education
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1996 - 1999
York St. John College
Bachelor of Arts (BA), Language and Linguistics -
Sowerby Bridge High School
Community
