Experience

Alpha Grid, a Financial Times Company

• United Kingdom
• Media Production
• 1 - 100 Employee

• Exec Producer

  • Feb 2021 - Present



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Senior Producer

  • Feb 2020 - Feb 2021

  Working for the BBC, Sparkol Studios, The RCA and the FT in a production and production consultant capacity. Working for the BBC, Sparkol Studios, The RCA and the FT in a production and production consultant capacity.



The New York Times

• United States
• Newspaper Publishing
• 700 & Above Employee

• Senior Producer, T Brand Studio International

  • Oct 2016 - Dec 2019

  • Built and line managed T Brand Studio producers across offices in London, Paris and Hong Kong to produce story-led campaigns for international brands.• Generated and presented new video and interactive ideas to media agencies and clients to help grow the business.• Led initiative to source and commission new filmmakers for projects.• Ensured campaigns were correctly resourced and successfully delivered within scope.• Worked closely with product, audience, data and social media teams to ensure relevance of content and visibility on platforms.



Guardian Group

• United States
• Insurance
• 1 - 100 Employee

• Creative Producer, Guardian Labs

  • Jul 2013 - Aug 2016

  • Created wireframes and storyboards to set clear editorial and artistic direction.• Liaised with internal teams and hired and managed external freelancers (designers, developers and animators) to ensure content was consistently delivered to brief, time and budget.• Worked closely with wider dev team to ensure development and deployment environment followed best practise.• Provided comprehensive project documentation and feedback to production staff and maintained good communication with all stakeholders to ensure that the end product fulfilled all requirements.• Managed complex multimedia projects budgets (£10k->100k) including digital development, editorial and filming.• Created and incorporated social media strategies into all campaigns.

• Product Owner/ Site Editor, Guardian Digital Agency

  • Jul 2011 - Jun 2013

  • Product owner for www.kantar.com (UK), the global insights website for journalists. I also managed the development and deployment of the US and Chinese versions of the site.• Product owner and site editor for EDF Energy’s​ The Pod, a​ site promoting sustainability amongst young people.



BBC

• Italy
• Technology, Information and Internet
• 1 - 100 Employee

• Producer, BBC Languages, BBC Knowledge and Learning

  • Feb 2009 - Jul 2011

  • Devised, secured funding and managed production of Italian interactive drama series ​La Mappa Misteriosa ​(sold to ABC in Australia) from initial concept to broadcast (BBC2, 90 mins), also led associated online content and social media strategy.o Recruited and managed consultants to ensure correct coverage of learning requirements.o Oversaw all aspects including script development, film shoot, casting and production management. o Managed pre-production and production paperwork including contract negotiation to deliver avalue-for-money programme that complies with editorial, health & safety and legal requirements. • Worked with Arsenal Football club to create a French language game for mobile devices.• Managed day-to-day developments on the BBC Languages website and associate content across other platforms.

• Development Producer, BBC Innovations

  • Jan 2008 - Feb 2009

  • Lead producer/ creative designer of ​Over The Bridge,​ a mobile based, episodic drama series.• Multi-platform consultant to BBC Three's ​Underage and Pregnant.​• Researched and delivered a mobile strategy for BBC Learning.

• Development Researcher, BBC Multiplatform Productions

  • Jun 2007 - Jan 2008

  • Building relationships with BBC execs to identify opportunities for pan-BBC, multimedia campaigns.• Worked with brands including Radio One, BBC Three and EastEnders to reach younger audiences.• Improved knowledge management through implementation of new in-house online development tool.

• Commissioning Associate, BBC Jam

  • Jan 2007 - Jun 2007

  • Worked with in-house teams and external suppliers to produce interactive learning content.



BBC Studios

• Business Consulting and Services
• 1 - 100 Employee

• International Distribution Assistant

  • Jun 2005 - Jan 2007