Experience

Performance Communications

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • Sep 2021 - Present



DAMAC Properties

• United Arab Emirates
• Real Estate
• 700 & Above Employee

• Head of Content

  • Nov 2014 - Nov 2020

  DAMAC presented an extremely fast-paced, challenging environment. I took the lead on advertising and marketing content, initiating collaborative relationships with multiple departments, to encourage knowledge sharing, not always typical of the company! I led a variety of projects, including an interactive screen, apps for iPads, websites, and the production of collateral for the Handover team. During my tenure: • Brought about internal processes / procedures to facilitate better in-house communications • Oversaw the English content across all platforms (initiating many projects to ensure consistency of brand and tone – including floor plans, digital brochures etc) ensuring all languages followed suit • Gave creative direction and issued final sign-off of all things copy-related • Became the first point of contact on ad hoc questions from all over the company about ever-changing project information, branding and even ad hoc investigations relating to legal issues that arose from time to time Show less



Emaar

• United Arab Emirates
• Real Estate
• 700 & Above Employee

• Communications Manager

  • May 2013 - Nov 2014

  Initially hired to write the content of the community web portals, I took on the role of project manager – then successfully oversaw and delivered one of ECM’s most complex community projects. This and the following helped to uphold and enhance Emaar’s reputation for quality: • Established an appropriate tone of voice and brand language to ensure consistency across all communications to owners and residents • Produced procedures and approval processes to save valuable time and resources in the production of accurate, quality collateral – still seen in the communities to date • Helped set the strategy for short / long term communications Other projects: • Wrote / designed a template for a document to accompany the annual Community Service Fee Invoice, resulting in positive feedback and an increase in collection rates • Edited and produced quarterly newsletters for the five Master Communities (up to 45 sub-community variations) • Wrote and produced bound yearbooks • Authored and oversaw the redesign of the ECM website (www.ecm.ae), brochure and video – brilliantly received at Cityscape Global 2013 • Awards submissions, press releases, factsheets and forms Show less



Insignia FZ LLC and others

• Dubai Media City

• Content Writer

  • Feb 2008 - May 2013

  At Insignia, I led on changing a previously dubbed ‘design agency’ into a provider of quality content, able to accommodate all aspects of the advertising / communications market. Notable projects: • Wrote and launched www.wolganvalley.com, which required extensive research on Aboriginal history and old land title deeds from Australia • Researched and wrote the website for the luxury UAE resort, Al Maha Desert Resort & Spa, www.al-maha.com • Web content for a law firm: technical writing and extensive research of UAE and Singaporean labour law as well as company set-up • Legal newsletters; management profiles Clients included: • Emirates • Jumeirah Group • Marina Exotic Home Interiors • Al Maya Group • Palmon Group • IIR Middle East (Informa) • Borders • Al Aqili Furnishings • Mercury Creative Concepts • Driving Force Sports Marketing & Events • IdealMediums.com • DragonMart • Cipriani Design • Prose Solutions Content Development & Consultancy • Le Meridien Mina Seyahi Beach Resort & Marina Show less



Sussex and Surrey Life magazines (Archant Life)

• Freelance Proofreader, Sub Editor and Restaurant Reviewer

  • Sep 2005 - Jul 2006

  Proofreading, sub-editing, restaurant reviewing, creative direction; wrote and edited the bridal magazine, Pure Weddings, which covered the south of England. Proofreading, sub-editing, restaurant reviewing, creative direction; wrote and edited the bridal magazine, Pure Weddings, which covered the south of England.



Family Assurance Friendly Society Group Employees Credit Union Limited

• United Kingdom
• Financial Services

• Financial Services - Direct Marketing Executive

  • Oct 1995 - Apr 1996

  Planned and implemented campaigns to members and cold recruits via mailings and other forms of media. Gained good knowledge of print and production as well as direct mail and media buying agencies. Planned and implemented campaigns to members and cold recruits via mailings and other forms of media. Gained good knowledge of print and production as well as direct mail and media buying agencies.



RSA

• Insurance
• 700 & Above Employee

• Financial Services - Senior Marketing Assistant

  • May 1993 - Oct 1995

  Financial services direct mail – from proposal, through to results analysis. Learned to collaborate with individuals at all levels, giving briefs and compiling business projections. I still value the discipline and attention to detail I learned in a company that is rarely matched in terms of employee value proposition. Financial services direct mail – from proposal, through to results analysis. Learned to collaborate with individuals at all levels, giving briefs and compiling business projections. I still value the discipline and attention to detail I learned in a company that is rarely matched in terms of employee value proposition.