Experience

Sprout Strategy

• Australia
• Market Research
• 1 - 100 Employee

• Senior Insights and Strategy Consultant

  • Jun 2023 - Present



Fiftyfive5, part of Accenture Song

• Australia
• Market Research
• 200 - 300 Employee

• Consultant

  • Sep 2022 - Jun 2023



Picnic Customer Intelligence

• Australia
• Market Research
• 1 - 100 Employee

• Consultant

  • Sep 2021 - Aug 2022



MetrixLab

• Netherlands
• Market Research
• 700 & Above Employee

• Research Director

  • Jun 2017 - Aug 2021

  Mentor and guide a team of researchers in Singapore (from a team of 8 to 17 researchers), supporting the business on research execution and project delivery to its highest standards. My areas of expertise are in copy test, pack test, concept and claim test, custom research, campaign media effectiveness and brand tracking. Mentor and guide a team of researchers in Singapore (from a team of 8 to 17 researchers), supporting the business on research execution and project delivery to its highest standards. My areas of expertise are in copy test, pack test, concept and claim test, custom research, campaign media effectiveness and brand tracking.



Ipsos in Singapore

• Singapore
• Market Research
• 1 - 100 Employee

• Associate Research Director

  • Jun 2012 - May 2017

  •Managing and training junior executives through the entire process of a project, from questionnaire design, project management, data processing, report writing and presentation. I have trained team members across all levels, starting from fresh graduates up to managerial positions. •Aside from guiding the team on daily PM work, formal trainings were also conducted, where my expertise lies within Brand Equity (BVC) and Campaign Evaluation studies. •In terms of business development, I supported team’s Director by monitoring business unit's sales target on a regular basis - assessing potential to approach new and lapsed clients, while ensuring repeat/ renewal of brand health trackers for key accounts. •I am also responsible for proposal writing, developing and designing best approaches for clients’ business issues. Directors’ involvements usually depend on the estimated project values and client’s portfolio. For regular clients under my care, proposals are usually written independently. I play an active role in competitive pitches from costing stage right up to proposal presentation and client follow ups. •In terms of client relationship, my main responsibility is to maintain day-to- day contact with major clients, primarily with client consumer insight manager, and sometimes with marketing team. Client management also involves identifying opportunities for research and business development. •Client management trainings and on-the-job trainings were provided to the team to develop independent research executives. Show less



Ipsos Malaysia

• Malaysia
• Market Research
• 100 - 200 Employee

• Senior Research Executive

  • Jan 2010 - Jun 2012

  Ipsos Malaysia was a new start up when I joined in 2010. I had the privilege to be actively involved in assisting Directors with the business and internal processes set up. During my tenure in Ipsos Malaysia, my responsibilities covered as below: •Responsible for proposing and designing quantitative research methodology according to clients’ business objectives and needs •Execute project on an ad-hoc basis and manage project logistic/ operation issues •Analyse data and present insightful findings to clients •Main areas of expertise are product testing, concept testing, pack testing, pricing studies and other customized research. Show less