Jo Gardner
Global Head of Insights at Elvie- Claim this Profile
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Bio
Anna Zawada
Jo is a passionate research marketer. She understands complex research methodologies and is able to creatively present them in a simple, engaging manner. Jo is able to handle several important projects at the same time, skilfully managing client expectations in pressure situation. Jo demonstrates insightful thinking and interpretation that is adding lasting value. Jo is someone to be sought out for her analytical ability.
Anna Zawada
Jo is a passionate research marketer. She understands complex research methodologies and is able to creatively present them in a simple, engaging manner. Jo is able to handle several important projects at the same time, skilfully managing client expectations in pressure situation. Jo demonstrates insightful thinking and interpretation that is adding lasting value. Jo is someone to be sought out for her analytical ability.
Anna Zawada
Jo is a passionate research marketer. She understands complex research methodologies and is able to creatively present them in a simple, engaging manner. Jo is able to handle several important projects at the same time, skilfully managing client expectations in pressure situation. Jo demonstrates insightful thinking and interpretation that is adding lasting value. Jo is someone to be sought out for her analytical ability.
Anna Zawada
Jo is a passionate research marketer. She understands complex research methodologies and is able to creatively present them in a simple, engaging manner. Jo is able to handle several important projects at the same time, skilfully managing client expectations in pressure situation. Jo demonstrates insightful thinking and interpretation that is adding lasting value. Jo is someone to be sought out for her analytical ability.
Experience
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Elvie
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Australia
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Retail
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Global Head of Insights
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May 2021 - Present
So excited to have joined a vibrant business, empowering women with smart tech So excited to have joined a vibrant business, empowering women with smart tech
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Dyson
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Household Appliance Manufacturing
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1 - 100 Employee
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Insight & Research
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Jul 2014 - May 2021
Lead all market, consumer, shopper, owner and media insight and research for the GB&I market Lead all market, consumer, shopper, owner and media insight and research for the GB&I market
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RAC
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United Kingdom
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Vehicle Repair and Maintenance
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700 & Above Employee
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Research Manager
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May 2012 - Jul 2014
Own and lead all market, consumer, B2B, media and competitor research across all Sales and Marketing (Analytics, Brand & Comms, Digital, Acquisition, Retention, Product and Propositions, Affinities), Business Services, Insurance, Operations, Shop, Cars and Digital teams. Support Legal & Compliance, Operations, Business Services, MIS teams. Own and lead all market, consumer, B2B, media and competitor research across all Sales and Marketing (Analytics, Brand & Comms, Digital, Acquisition, Retention, Product and Propositions, Affinities), Business Services, Insurance, Operations, Shop, Cars and Digital teams. Support Legal & Compliance, Operations, Business Services, MIS teams.
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Jo Gardner
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United States
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Market Research
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Quantitative Market Researcher
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Nov 2009 - May 2010
Offering full project management of quanitative shopper insights research from scoping to full debrief of research outcomes, resulting insights and recommendations, drawing on my 5+ years of shopper insights research in the FMCG sector and 10+ years experience in the Market Research industry. Offering full project management of quanitative shopper insights research from scoping to full debrief of research outcomes, resulting insights and recommendations, drawing on my 5+ years of shopper insights research in the FMCG sector and 10+ years experience in the Market Research industry.
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Research Manager
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Oct 2008 - Dec 2008
Research Manager on a temporary basis in order to help out an agency working with Public Sector, Voluntary and Not for Profit organisations. Full Research Manager responsibilities. Research Manager on a temporary basis in order to help out an agency working with Public Sector, Voluntary and Not for Profit organisations. Full Research Manager responsibilities.
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Market Research Consultant
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Apr 2006 - Jul 2008
Market Research Consultant, responsible for Selling, Project Managing and Delivering Shopper Insights, Test Marketing, Concept Testing, Product Testing, Brand Positioning and Imagery research, working with Marketing (Customer and Trade), Brand, Category Development and Market Research/ Insight teams in FMCG and Electronic industries. Development of Benchmarking Databases, Best Practice and Quality processes. Market Research Consultant, responsible for Selling, Project Managing and Delivering Shopper Insights, Test Marketing, Concept Testing, Product Testing, Brand Positioning and Imagery research, working with Marketing (Customer and Trade), Brand, Category Development and Market Research/ Insight teams in FMCG and Electronic industries. Development of Benchmarking Databases, Best Practice and Quality processes.
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Synovate
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Market Research
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700 & Above Employee
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Research Manager
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Nov 1999 - Apr 2006
Full Research Manager responsibilities for Benchmarking, Pre and Post Advertising, Customer Satisfaction and Tracking. Concept Testing, Product Testing, Fulfilment, Brand Positioning and Imagery. Product/Service Awareness and Usage. Attitudinal, Behavioural and Segmentation studies, in various secctors including Financial Services, Transport, IT, Information Services, Automotive, Health Care/ Pharmaceutical, Local and Central Government, NGO’s and Charity Full Research Manager responsibilities for Benchmarking, Pre and Post Advertising, Customer Satisfaction and Tracking. Concept Testing, Product Testing, Fulfilment, Brand Positioning and Imagery. Product/Service Awareness and Usage. Attitudinal, Behavioural and Segmentation studies, in various secctors including Financial Services, Transport, IT, Information Services, Automotive, Health Care/ Pharmaceutical, Local and Central Government, NGO’s and Charity
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Education
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2002 - 2002
Market Research Society
Advanced Certificate in Market and Social Research Practice, Market and Social Research Practice -
1995 - 1999
University of Greenwich
BA Hons Theology, Theology -
1989 - 1993
Kings School Gloucester
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