Experience

Vested

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Director

  • May 2021 - Present



M&G plc

• United Kingdom
• Financial Services
• 700 & Above Employee

• Strategic Marketing Lead (ESG) - M&G Wealth

  • May 2020 - Jan 2021

  - Led a creative multi-channel, multi-audience C-Suite initiative to align M&G’s responsible product offering with its Brand narrative and Corporate promise to be carbon neutral by 2030. - Oversaw the creation of MyPlanet, where individual investors were able to access inspirational and educational content, as part of a thought-led user experience and sales journey; led to a 70% uplift in AUMs (Responsible Funds). - Drove multichannel (email, mail, web, social media and internal comms) campaigns to help better-connect M&G’s fund ranges with its corporate purpose across multiple audiences. Show less

• Social Media Lead

  • May 2017 - May 2020

  - Set up and led a Social Media business unit after identifying a business opportunity. Ensured delivery of tailored creative, product and (customer) servicing content to audiences, globally. - Designed and built unique compliance and governance frameworks to maintain slick operational resilience and minimise risk. - Led global teams to deliver: Content - CSR Comms, Brand Campaigns, Events (Prudential Ride London), Product Marketing; Outreach and Amplification; Reputational Management and Crisis Communications; Customer Engagement and Loyalty Programmes (Trustpilot); Analytics - Data and Insights; Bespoke Training and Development.- Responsible for 25 channels/ 700k followers globally, across LinkedIn, Twitter and Facebook. Show less



Prudential UK

• United Kingdom
• Financial Services
• 700 & Above Employee

• PR Manager

  • Jan 2017 - May 2017

  - Led and developed Prudential’s external presence among consumer media outlets, moving the Brand beyond the money pages using creative campaigns. - Adept at handling, responding, and offering Executive counsel on high-level corporate issues and crises, as well as customer complaints. - Led and developed Prudential’s external presence among consumer media outlets, moving the Brand beyond the money pages using creative campaigns. - Adept at handling, responding, and offering Executive counsel on high-level corporate issues and crises, as well as customer complaints.



Prudential UK

• United Kingdom
• Financial Services
• 700 & Above Employee

• Strategic Social Media Project Lead

  • Dec 2014 - Dec 2015

• PR Manager

  • Aug 2014 - Dec 2014



Prudential UK

• United Kingdom
• Financial Services
• 700 & Above Employee

• Digital Proposition Owner - MyPru (Project)

  • Apr 2013 - Nov 2013

  - Led a project team to design and launch MyPru - an innovative digital customer servicing platform which marked a significant milestone in Prudential's digital transformation. - Managed user experience agency and co-developed workstream workshops to ensure effective end-to-end customer journey build. - Worked with IT, Change Management and Customer Services to overcome significant blockers, caused by historical product complexities.

• PR Manager

  • Jan 2011 - Apr 2013



Zeno London

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Manager

  • Sep 2009 - Jan 2011



Polhill Communications (now SEC Newgate)

• Senior Account Manager

  • May 2007 - Sep 2009



MRM

• Senior Account Executive

  • Sep 2005 - May 2007



The Guardian

• Sub-editor (sports-desk and news-desk)

  • 2000 - 2005