Experience

Hope Family Wines
• United States
• Wine & Spirits
• 1 - 100 Employee
• Director of Hospitality & DTC

  • Jan 2019 - Present

Hustle & Sage
• Founder

  • Dec 2017 - Jan 2019


Tooth & Nail Winery

• 1 - 100 Employee

• V.P. of Direct to Consumer

  • Sep 2014 - Sep 2017

  Launched the DTC sales channel for Rabble Wine Company, including Tasting Room, Wine Club, Weddings, Private Events and Public Events. By 2017, Rabble Wine Company was the fastest growing winery in Paso Robles and DTC was up over 45% compared to 2016 exceeding projections and industry standards in all categories. The labels are unconventional but based in history with all the artwork from public domain art. The marketing effort focused on bringing our brand message to life through a unique guest experience, highly respected albeit somewhat controversial art and music component. The continual focus for DTC was exceeding guest expectations with a very approachable style. Show less



The Workshop Winery and Flying Caballos Guest Ranch

• General Manager

  • Oct 2013 - Sep 2014

  Modeled after the Urban, industrial-style wineries that have existed in America for over 150 years, The Workshop offers a comprehensive wine production facility and tasting room to artisan winemakers in the city of San Luis Obispo. Launched an operated a tasting room for the wineries making their wine at The Workshop. Flying Caballos Guest Ranch offers authentic, artistic and unique lodging accommodations as well as a beautiful event venue in San Luis Obispo. Modeled after the Urban, industrial-style wineries that have existed in America for over 150 years, The Workshop offers a comprehensive wine production facility and tasting room to artisan winemakers in the city of San Luis Obispo. Launched an operated a tasting room for the wineries making their wine at The Workshop. Flying Caballos Guest Ranch offers authentic, artistic and unique lodging accommodations as well as a beautiful event venue in San Luis Obispo.



Rossi Enterprises

• United States
• 1 - 100 Employee

• Chief Operations Officer

  • Jul 2008 - Jan 2013

  My responsibilities were to oversee five operating businesses including two golf courses, hardware store, winery, and wedding venue. We developed new channels of income- wedding and music events- during 2007-2010 for Avila Beach Golf Resort and Blacklake Golf Course which allowed them to thrive during the very challenging years for the golf business. We developed a successful wedding venue at the historic Santa Margarita Ranch which in year 3 was producing over $1,000,000 in business. We launched Center of Effort and Fossil Point Wines and developed a custom crush program at the winery. Show less



Events by Jo Armstrong

• Owner

  • Apr 1996 - Jun 2008

  Created an event management company that produced, planned and executed events world wide. Clients included MVI Marketing, J.C. Penney's, PG&E, Zurn Wilkins and many more. Created an event management company that produced, planned and executed events world wide. Clients included MVI Marketing, J.C. Penney's, PG&E, Zurn Wilkins and many more.