Jo Walters

Freelance Communications Specialist at 25 Dots
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Contact Information
us****@****om
(386) 825-5501
Location
United Kingdom, UK

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5.0

/5.0
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Areej AbuAli

I've worked with Jo as our social media *queen* for the last three Women in Tech SEO Festivals that took place, two in-person and one virtual. I first met Jo through her work with BrightonSEO and I knew immediately that I wanted to have her as part of my festival's crew. I needed someone I could trust to own our social media channels, specifically Twitter, on the event day. Jo asks all the right questions beforehand, requesting access to our designs, agenda, speaker's profile and more, so that she can have everything ready for the day. On the day, Jo is extremely thorough and takes lots of requests on the fly. What surprised me most about Jo is that even though she doesn't run our social media channel all year long, currently only during our festivals, she still manages to get our tone of voice perfectly! She also has a gift in engaging with our online community. She understands our brand values and how we come across on social media and impersonates that perfectly via our social media channels. I can't imagine running a festival without having Jo on our crew running our social media accounts. I highly recommend working with her and I look forward to working on lots more projects with her in the future.

Andy Morwood

Jo was brought in to help London Met Students' Union in the midst of a union overhaul and a global pandemic. Several members of staff were missing from our staffing structure but we still needed to communicate messages out to our members, keep our website functioning and designed and be available to organise a number of virtual welcome events. Jo did all of this fantastically well and also made time to be part of our team meetings so that, if only briefly, she was part of the London Met SU team. Separate to all this Jo, is just a really good egg who has an immensely positive approach to her work, makes everyone feel able to contribute even when she is clearly the most knowledgeable person in the room and gave me recommendations on where to get good brownies as well as the occasional cat appearance thanks to the joy of home working. Hire Jo for anything marketing and comms related that you can think of, you won't regret it, I can't recommend her highly enough. #queenofusefulworktools

Jazz N.

I had previously met Jo when she ran some comms training at our SU (which was amazing) so when I saw she was doing 1:1 sessions at the Students Opportunities festival I knew I wanted a session! At the time I was just about to leave sabbatical officer life and feeling quite nervous, after half an hour with Jo I felt a lot calmer about everything and confident that things always have a way of working out when you’re determined! Jo’s expertise and advice was so helpful, and it was such a lovely session with lots of laughs too. Both times I have spent time with Jo she has brightened my day and left my feeling inspired to go out and do great things, her energy is infectious!

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Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Freelance Communications Specialist
      • 2019 - Present

      I work with students' unions and other small organisations to help them reach their staff, customers, volunteers and other important people. I work with other freelancers when necessary to offer consultancy, training and delivery for communications and marketing projects. I also handle marketing and communications for brightonSEO, the biggest search marketing event in the world. I work with students' unions and other small organisations to help them reach their staff, customers, volunteers and other important people. I work with other freelancers when necessary to offer consultancy, training and delivery for communications and marketing projects. I also handle marketing and communications for brightonSEO, the biggest search marketing event in the world.

    • United Kingdom
    • Higher Education
    • 100 - 200 Employee
    • Communications Manager
      • Feb 2015 - Jan 2019

      • Overseeing communications across the organisation to membership of over 16,000 students including design and digital output. • Coordinating major marketing projects and budgets such as Freshers Week promotion with a major focus on pre-arrival digital communication• Implementing communication plans and supporting my team & colleagues across the organisation to deliver them• Creating and rolling out a new communications strategy with a theme of being relevant to students’ lives with a ‘digital first’ approach Show less

    • Digital Engagement Manager
      • Feb 2013 - Feb 2015

      Communications: Email newsletters (external & internal), website & social mediaDigital stuff: Looking at how we can better use digital options to engage with studentsVolunteer support: Supporting our tv, newspaper and radio student volunteersI initiated #ourSUday - a 24 hour 'tweetathon' for students' unions across the UK to showcase their work over the course of a typical day. In January 2014 this featured more than forty students and trended nationally for a large part of the day. Show less

  • Joanna Walters
    • Brighton, United Kingdom
    • Freelance marketing & communications nerd
      • Aug 2013 - Jan 2019

      Freelance communications & marketing consultant with a particular focus on digital channels Jack of all trades, master of some Big fan of graphs Internet nerd I created Comms by the Coast, an annual conference for people working in students' union communications. We get together to share ideas, hear from speakers within and outside the world of students' unions and eat pastries. I've worked with a number of students' unions on communications projects including training and web content. I've also supported the BrightonSEO team with their community management, web content, email marketing and social media. Show less

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Membership Engagement Coordinator
      • Oct 2010 - Feb 2013

      Managing multiple social media accountsCoordinating website content & structureTraining students & colleaguesPlanning & carrying out researchSupporting student volunteersMaking graphsI created Comms by the Coast, an annual informal conference for students' union communications people which features industry speakers, chatting and pastries. I also started the #sucomms hashtag to bring together union comms people via Twitter

    • Societies Development Coordinator
      • Oct 2008 - Oct 2010

      - Responsibility for around 150 student run societies including development, planning, health and safety, publicity and training- Organising events including training days, annual awards ball & the Freshers Fair- Streamlining processes to make information and resources easier to access- Providing administrative support and advice to a student committee including budget-tracking- Creating and implementing ways for students to provide feedback on services & opportunities then incorporating their responses & suggestions into future plans - Mentoring colleagues to aid their professional development- I have used my initiative to expand the scope of student societies and the support provided for them, for instance by initiating diversity monitoring, encouraging greater communication between students and the department and unifying procedures across the department Show less

    • Student Activities Administrator
      • Sep 2006 - Oct 2008

      - Managing projects across Union departments- Planning and delivering training on a range of topics to students and colleagues- Managing the main Union Reception area and staff including recruitment and induction- Providing a front-line service to students, responding to enquiries and providing advice- Producing content for publicity materials and developing the website to provide information for students and other stakeholders- Providing administrative support to department staff and student committee including monitoring budgets Show less

    • Trustee
      • Jul 2010 - Jul 2012

    • Activities Sabbatical Officer
      • Jun 2005 - Jul 2006

      - Elected position responsible for development, implementation and publicity of societies, sport, volunteering and entertainments - Involved in strategy and development of the Union and Activities department including recruitment of staff, identifying and meeting targets and goals - Working closely with local organisations, the University and students to identify areas for development and funding opportunities - Elected position responsible for development, implementation and publicity of societies, sport, volunteering and entertainments - Involved in strategy and development of the Union and Activities department including recruitment of staff, identifying and meeting targets and goals - Working closely with local organisations, the University and students to identify areas for development and funding opportunities

Education

  • University of Sussex
    BA (Hons), Media Studies and Cultural & Community Studies
    2002 - 2005
  • University of Brighton
    MBA, General Management
    2009 - 2012
  • Howard of Effingham
    A levels, Applied Maths, Music, Graphic Products, Media Studies
    2000 - 2002

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