João Vitor Santos Fernando
Co-Founder & CMO at Medway - O seu Guia à Residência Médica- Claim this Profile
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Bio
Credentials
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Growth Strategy Deep Dive - Summer 2022
Growth AcademyJul, 2022- Nov, 2024
Experience
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Medway | Educação Médica
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Brazil
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E-Learning Providers
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100 - 200 Employee
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Co-Founder & CMO
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Oct 2017 - Present
Medway is a Startup (Edtech) that is disrupting medical education in Brazil. Today, I am responsible for leading the marketing, sales, Cx e CSR teams. In only 5 years of operation (2018-2022), we surpassed the R$ 50M annual revenue with a high customer satisfaction index. We are a team that hit goals, with strong values and exponential growth. Main achievements: - Over R $ 20M Managed in Performance Media with an Excellent ROI, CAC and LTV - 400% increase in organic traffic / SEO and 1200% increase of keywords between Jul / 2020 - Jun / 2021 (and growing) - More than 150 thousand followers in all our social media channels in a highly specific niche - More than 200 thousand subscribers to our Inbound Marketing list - Almost 100 medical students acting as Medway ambassadors in their respective medical colleges throughout Brazil Recently (march/2022), we raised our Series A of $75M with Softbank Latin America Early Stage Fund, Global Founders Capital, Aggir Ventures and others great VCs. Want to be part of this team? Send me a message! Show less
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Hospital Albert Einstein
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Brazil
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Hospitals and Health Care
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700 & Above Employee
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Resident Doctor - Healthcare Administration
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Mar 2018 - Feb 2019
With experiences in strategic planning, clinical management, patient flow, value-based healthcare and other areas, I was responsible for leading projects that reduced patient waiting time within the Emergency environment, optimized human resource use and increased patient satisfaction. With experiences in strategic planning, clinical management, patient flow, value-based healthcare and other areas, I was responsible for leading projects that reduced patient waiting time within the Emergency environment, optimized human resource use and increased patient satisfaction.
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Hospital das Clínicas da Faculdade de Medicina da USP
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Brazil
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Hospitals and Health Care
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700 & Above Employee
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Resident Internal Medicine
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Mar 2016 - Feb 2018
Approved in the most competitive medical residency program in the country. At HCFMUSP, I developed technical skills for patient care in an emergency setting and learned how to manage teams in high pressure environments. Approved in the most competitive medical residency program in the country. At HCFMUSP, I developed technical skills for patient care in an emergency setting and learned how to manage teams in high pressure environments.
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Education
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2010 - 2015
Universidade Federal do Espírito Santo (Oficial)
Medicina
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