Experience

RotoBaller

• United States
• Internet News
• 1 - 100 Employee

• Lead NASCAR Analyst

  • Jan 2023 - Present



The Jellison Group

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Executor

  • Dec 2019 - Present

  Key Responsibilities: - Data analysis for all clients in regards to their online marketing efforts and effectiveness. Data is presented in an easy-to-understand format to help show and guide clients to the most effective paths forward. - Develop effective strategies for content creation and distribution on social media for a wide range of clients (mainly video content, some written content). An example of one of my strategies was developing the most effective format for social media videos, which resulted in 118% increase in views YoY to 2.7 million. - Responsible for the distribution of content for ~15 clients per month (social, email, etc.). - Create and implement advertising and retargeting campaigns through various platforms, including Google AdWords, YouTube, Facebook, and Instagram. - Build websites and maintain website hosting using the WordPress CMS through WPEngine and Amazon AWS hosting services, including two eCommerce sites. Key Accomplishments: - 4,000,000+ organic video views on Facebook among our top 3 video clients in 2022. - 3,500,000+ people reached (organically) over those aforementioned 3 Facebook pages in 2022.



Fantasy Racing Online, LLC

• Coldwater, OH

• Owner

  • Jan 2012 - Dec 2021

  Key Responsibilities: - Develop proprietary statistical models and data projections that are used to develop and create various pieces of content (blogs, videos, podcast) to help NASCAR bettors and fantasy players with their picks/selections. - Weekly content creation for each NASCAR race (4x blogs, 3x videos, 1x podcast). - Created interactive Fantasy NASCAR games that players all over the world enjoyed. - Built and maintained the Fantasy Racing Online website on the WordPress platform, making it as user-friendly as possible with a focus on growing the reach. Key Accomplishments: - Due to the high-level of reliable and targeted content creation and distribution, Fantasy Racing Online grew from 1,400 users per month in 2017 to over 15,000 per month in 2021. - Featured in several prominent sports publications (NBC, USA Today, Action Network, etc.) - Personally listed as "NASCAR Betting Expert" on The Action Network app. - Nearly 12,000,000 Twitter impressions in 2021. - Organically grew email marketing list from 100 people to over 10,000 from 2017 to 2021.



Flex Machine Tools

• United States
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Dec 2018 - Dec 2019

  Key Responsibilities: - Managed a marketing budget of over $200k per year. - Managed and oversaw the marketing team to implement strategies to progress the overall marketing of the organization with a main focus on digital channels, specifically YouTube, Facebook, email marketing, and digital advertising avenues (Google AdWords, Facebook ads, YouTube ads, and more). - Developed original video content ideas that resonated with the company's audience. - Partnered with larger YouTube personalities within the industry to work together on content to grow the company's platforms. - Created data-driven and targeted strategies for qualified leads for the sales team to contact and raise their close percentage. As a result of this, close rate percentage jumped 10%. - Worked in conjunction with the sales team and senior management to ensure seamless integration and progress between the sales and marketing teams.



NKTelco, Inc.

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Media Development Specialist

  • Nov 2015 - Dec 2018

  Key Responsibilities: - Created and deployed various digital marketing strategies for the company, its subsidiaries, and clients, including social media and email marketing as well as paid advertising platforms such as Google AdWords. - Maintained and oversaw the hosting, functionality, and updates of websites/plugins of the company, its subsidiaries, and clients on the WordPress CMS. - Administered the online storefront for the television show BrushPile Fishing while overseeing inventory management of the numerous products available. - Managed the development and roll-out of an online live television streaming platform.



Marketing Essentials

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Strategist

  • Oct 2014 - Oct 2015

  Key Responsibilities: - Created and implemented the digital marketing strategies for a variety of companies, with duties including but not limited to: search engine optimization, blog and social media writing/posting, email marketing, conducting webinars, and pay-per-click advertising. - Analyzed Google Analytics data of clients and adjusted digital strategies accordingly. - Oversaw accounts receivable and client billing. Key Responsibilities: - Created and implemented the digital marketing strategies for a variety of companies, with duties including but not limited to: search engine optimization, blog and social media writing/posting, email marketing, conducting webinars, and pay-per-click advertising. - Analyzed Google Analytics data of clients and adjusted digital strategies accordingly. - Oversaw accounts receivable and client billing.