Jacob Mossing
Paid Search Manager at Adworthy- Claim this Profile
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JavaScript Limited working proficiency
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PHP Limited working proficiency
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SQL Limited working proficiency
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HTML Professional working proficiency
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Romanian Limited working proficiency
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Google Ads Scripts Full professional proficiency
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Russian Elementary proficiency
Topline Score
Bio
Heather Cox
Jake is a rock star when it comes to setting up and managing Google ads. We have seen good results from his services with an unexpectedly positive ROI. He has a well-rounded understanding of digital marketing and has been helpful in recommending the right tool for the right audience and campaign. I've learned a great deal from him and recommend him for his deep knowledge and the way he keeps up with the latest technology.
Corey Gibson
Jake has been instrumental in our global marketing strategy for the Amarillo Hop. Targeting four continents, he's been able to transform the way we engage consumers, allowing for strategic targeting while providing invaluable statistics that have helped greatly increase sales in 2019. Jake explains complex issues so that our client, with no preexisting knowledge of Search Marketing or SEO, can understand and make informed/strategic decisions. Not only would I recommend Jake to any client, I've come to rely on him as an invaluable asset for multiple clients with many more to come.
Heather Cox
Jake is a rock star when it comes to setting up and managing Google ads. We have seen good results from his services with an unexpectedly positive ROI. He has a well-rounded understanding of digital marketing and has been helpful in recommending the right tool for the right audience and campaign. I've learned a great deal from him and recommend him for his deep knowledge and the way he keeps up with the latest technology.
Corey Gibson
Jake has been instrumental in our global marketing strategy for the Amarillo Hop. Targeting four continents, he's been able to transform the way we engage consumers, allowing for strategic targeting while providing invaluable statistics that have helped greatly increase sales in 2019. Jake explains complex issues so that our client, with no preexisting knowledge of Search Marketing or SEO, can understand and make informed/strategic decisions. Not only would I recommend Jake to any client, I've come to rely on him as an invaluable asset for multiple clients with many more to come.
Heather Cox
Jake is a rock star when it comes to setting up and managing Google ads. We have seen good results from his services with an unexpectedly positive ROI. He has a well-rounded understanding of digital marketing and has been helpful in recommending the right tool for the right audience and campaign. I've learned a great deal from him and recommend him for his deep knowledge and the way he keeps up with the latest technology.
Corey Gibson
Jake has been instrumental in our global marketing strategy for the Amarillo Hop. Targeting four continents, he's been able to transform the way we engage consumers, allowing for strategic targeting while providing invaluable statistics that have helped greatly increase sales in 2019. Jake explains complex issues so that our client, with no preexisting knowledge of Search Marketing or SEO, can understand and make informed/strategic decisions. Not only would I recommend Jake to any client, I've come to rely on him as an invaluable asset for multiple clients with many more to come.
Heather Cox
Jake is a rock star when it comes to setting up and managing Google ads. We have seen good results from his services with an unexpectedly positive ROI. He has a well-rounded understanding of digital marketing and has been helpful in recommending the right tool for the right audience and campaign. I've learned a great deal from him and recommend him for his deep knowledge and the way he keeps up with the latest technology.
Corey Gibson
Jake has been instrumental in our global marketing strategy for the Amarillo Hop. Targeting four continents, he's been able to transform the way we engage consumers, allowing for strategic targeting while providing invaluable statistics that have helped greatly increase sales in 2019. Jake explains complex issues so that our client, with no preexisting knowledge of Search Marketing or SEO, can understand and make informed/strategic decisions. Not only would I recommend Jake to any client, I've come to rely on him as an invaluable asset for multiple clients with many more to come.
Credentials
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Google Partner
GoogleApr, 2017- Nov, 2024 -
Creative Certification Exam
Google Digital Academy (Skillshop)Apr, 2023- Nov, 2024 -
Google Ads - Measurement Certification
Google Digital Academy (Skillshop)Apr, 2023- Nov, 2024 -
Google Ads Apps Certification
Google Digital Academy (Skillshop)Apr, 2023- Nov, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Apr, 2023- Nov, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Apr, 2023- Nov, 2024 -
Search Ads 360 Certification Exam
Google Digital Academy (Skillshop)Apr, 2023- Nov, 2024 -
Digital Sales
GoogleFeb, 2019- Nov, 2024 -
Analytics
GoogleJan, 2020- Nov, 2024 -
Google Ads Video
GoogleJan, 2020- Nov, 2024 -
Shopping ads Certification
Google Digital Academy (Skillshop)Jan, 2020- Nov, 2024 -
Bing Ads Accredited Professional
MicrosoftAug, 2014- Nov, 2024
Experience
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Adworthy
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United States
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Advertising Services
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1 - 100 Employee
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Paid Search Manager
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Oct 2023 - Present
Expert in Google Ads and Microsoft Bing Ads with a 100% track record over 13 years, I am driven to propel Adworthy to new heights through continuous innovation, dedication, and strategic leadership. Expert in Google Ads and Microsoft Bing Ads with a 100% track record over 13 years, I am driven to propel Adworthy to new heights through continuous innovation, dedication, and strategic leadership.
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TaxAct
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United States
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Software Development
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200 - 300 Employee
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Senior Paid Search Specialist
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Oct 2021 - Aug 2023
• Managed $25MM ad spend, competing head on with TurboTax. • Utilized 6 years' data analysis to create winning campaign strategy. • Increased New Starts by impressive 35% YOY in Google and Microsoft Ads. • Optimized cost efficiency, reducing "Cost per new Start" by $16.08. • Expertly tracked KPIs and collaborated with third-party agencies for growth. • Leveraged SA360 to achieve consistent growth and ROI. • Managed $25MM ad spend, competing head on with TurboTax. • Utilized 6 years' data analysis to create winning campaign strategy. • Increased New Starts by impressive 35% YOY in Google and Microsoft Ads. • Optimized cost efficiency, reducing "Cost per new Start" by $16.08. • Expertly tracked KPIs and collaborated with third-party agencies for growth. • Leveraged SA360 to achieve consistent growth and ROI.
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Cap Averill II & Associates
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United States
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Financial Services
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1 - 100 Employee
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Head of Search, Lead Generation & Acquisition
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Apr 2020 - Aug 2021
Responsible for managing, researching, organizing, implementing, maintaining and optimizing high- volume global paid search (PPC) and paid social campaigns across multiple platforms, in highly competitive financial markets. Drove new leads identifying marketing-qualified leads and new business by converting site traffic through calls-to-action, utilizing technology stacks, testing landing pages, and demand generation content. Partnered with financial agents to develop a high touch marketing strategy with the goal of building and accelerating pipeline for targeted accounts. Built best in class customer journeys. Measured and optimized marketing funnel and programs. Took accountability for budget and performance to plan against defined metrics. Responsible for goal setting, campaign strategy, execution, and optimization. Managed the design, creation, and optimization of websites and landing pages used in ppc ads. Conversion Rate Optimization with a hands-on approach and in collaboration with web dev and design teams. Actively managed and monitored website lead capture rates and metrics. Monitored proper lead capture and tracking of leads and conversion events in CRM and other systems. Managed bottoms-up forecasts and budget for campaigns in connection to quarterly and annual plans. Generated reports for senior management, including campaign performance, conversion rates, CPL, pipeline influence, etc. Show less
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Beeby Clark+Meyler
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United States
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Advertising Services
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1 - 100 Employee
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Manager, Search and Performance Marketing
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Mar 2021 - Jun 2021
3 Month Contract. Responsible for the management of paid search and sem initiatives from strategy to final ROI and owning and expanding relationships to ensure positive client satisfaction and business growth. 3 Month Contract. Responsible for the management of paid search and sem initiatives from strategy to final ROI and owning and expanding relationships to ensure positive client satisfaction and business growth.
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Mossing Digital Consulting
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United States
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Founder
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Oct 2019 - Jan 2021
Owner / Founder. Google Ads. Bing. Facebook. Full-service digital campaign management and strategy for competitive SEM/PPC and SEO markets. Data-driven performance-based digital Search marketing services for businesses in the U.S. that have enhanced sales and leads for Retailers, service SMBs and national E-commerce companies • Achieved excellent growth for self-managed accounts across all goal metrics, delivering strong campaign efficiency improvements. • Google Partner since Jan 2017 Owner / Founder. Google Ads. Bing. Facebook. Full-service digital campaign management and strategy for competitive SEM/PPC and SEO markets. Data-driven performance-based digital Search marketing services for businesses in the U.S. that have enhanced sales and leads for Retailers, service SMBs and national E-commerce companies • Achieved excellent growth for self-managed accounts across all goal metrics, delivering strong campaign efficiency improvements. • Google Partner since Jan 2017
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Smart 1 Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Senior Digital Marketing Strategist
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Oct 2016 - Oct 2019
I oversaw all aspects of SEM for S1M, including managing client and partner agency PPC Search and Shopping campaigns, responses to SEM RFPs, and high profile SEO accounts. • Exceeded goals for all PPC clients, delivering improvements across all major metrics. • Setup and then managed 60+ Google My Business (GMB) accounts. • Trained and managed SEM/digital strategists in strategy, campaign management and optimization. • Joined strategy calls with partners and clients • Delivered 150+ SEM RFPs to Smart 1's digital Agency Partners Show less
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Full Spectrum Solutions
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Jackson, Michigan Area
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Digital Marketing Manager, eCommerce
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Apr 2013 - Oct 2016
Ran effective paid campaigns on major comparison shopping engines (CSEs) and Amazon. • Helped create new (Lead Generation) landing pages, 400% increase in conversations. • Simultaneously planned and executed media for two major lighting brands under the Full Spectrum Solutions umbrella. • Achieved higher natural rankings for organic keywords such as “Induction lighting” and "led high bays" for FSS sister company Everlast Lighting, which increased B2B leads 8% Ran effective paid campaigns on major comparison shopping engines (CSEs) and Amazon. • Helped create new (Lead Generation) landing pages, 400% increase in conversations. • Simultaneously planned and executed media for two major lighting brands under the Full Spectrum Solutions umbrella. • Achieved higher natural rankings for organic keywords such as “Induction lighting” and "led high bays" for FSS sister company Everlast Lighting, which increased B2B leads 8%
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Burkett Restaurant Equipment & Supplies
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United States
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Wholesale
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1 - 100 Employee
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SEM Manager, eCommerce
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May 2011 - Apr 2013
Achieved excellent growth for Burkett by optimizing eCommerce comparison shopping engines' data feeds, improving their online reputation ratings. • Implemented Google Ads, managing and optimizing the company's paid search and shopping Google Ads, Microsoft(Bing Ads, and CSE/Amazon accounts. • Executed online reputation management, improving review site ratings 400%+ over 12 months on Amazon, comparison shopping engines (CSE), and third party sites
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eCommerce Data Optimizer
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Dec 2010 - May 2011
Set new SEO standards, achieving 100% SEO code coverage, on 10,000+ pages, on all product and category website pages. • Proposed and implemented SEM content specialist role, honing functions and expectations to meet business development needs.
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World Start
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Sylvania, Ohio, United States
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Direct Response Copywriter
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Aug 2008 - Nov 2010
Responsible for choosing a product from, a list of pre-approved vendors, upon approval of product selection from the CEO. • Wrote sales copy on it with the intent to sell, direct response, in the email newsletter. • Editing & Proofreading, Research, Copywriting, Content Marketing, Strategy, Content Writing, Fact-Checking. Creative Writing, Sales copy. Responsible for choosing a product from, a list of pre-approved vendors, upon approval of product selection from the CEO. • Wrote sales copy on it with the intent to sell, direct response, in the email newsletter. • Editing & Proofreading, Research, Copywriting, Content Marketing, Strategy, Content Writing, Fact-Checking. Creative Writing, Sales copy.
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