Experience

Wasabi Digital

• Uruguay
• Advertising Services
• 1 - 100 Employee

• Brand Languages Consultant

  • Sep 2013 - Present

  Main tasks: Reports and strategies of Digital PR; Assessment of policies and styles of content for online and offline platforms; Creation of names, slogans, pitches, taglines, tones of voices, keywords and content curating; Assessment on graphic identity and image storytelling; Quant/qual indicators of result measurements; Transmedia storytelling plans; Social media management; Live streaming and events coverage for real time media. Main tasks: Reports and strategies of Digital PR; Assessment of policies and styles of content for online and offline platforms; Creation of names, slogans, pitches, taglines, tones of voices, keywords and content curating; Assessment on graphic identity and image storytelling; Quant/qual indicators of result measurements; Transmedia storytelling plans; Social media management; Live streaming and events coverage for real time media.



Universidad Católica del Uruguay 'Dámaso Antonio Larranaga'

• Uruguay
• Higher Education
• 700 & Above Employee

• Professor of Semiotics

  • Jun 2018 - Present

  In MA Programme in Communication, emphasis on Reception and Culture. 2018 Monographic Course: Seminar on Semiotics of Cultural Boundaries. In MA Programme in Communication, emphasis on Reception and Culture. 2018 Monographic Course: Seminar on Semiotics of Cultural Boundaries.



Autónomo

• United States
• Internet Publishing
• 700 & Above Employee

• semiotician & storytelling strategist

  • Oct 2010 - Present

  In Santiago de Compostela, SPAIN | Bologna, ITALY | Montevideo, URUGUAY Main tasks: Semiotic-based market and consumer research; Reports and guidelines on key messages; Definition of corporate storytelling, business units and internal departments; Diagnosis, strategic and operational communication plans; Analysis, production and management of corporate image and identity, Naming and verbal branding, Consultancy on internal communications and entrepreneurial leadership; Copywriting of institutional presentations with clients in B2B2C and B2B2B models; Commercial and technical copywriting; Library management; Knowledge dissemination in printed press. Show less



Improfit

• Uruguay
• Public Relations and Communications Services
• 1 - 100 Employee

• Project Assistant

  • May 2013 - Mar 2015

  Main tasks: Research of diagnosis and design of strategic communication plans; Support in design and running of operational plans; Support in internal communications, copywriting, PR management, media relations, project management and development of new branches of business. Main tasks: Research of diagnosis and design of strategic communication plans; Support in design and running of operational plans; Support in internal communications, copywriting, PR management, media relations, project management and development of new branches of business.



Pronto!

• Financial Services
• 200 - 300 Employee

• Strategic Communication Auxiliary

  • Oct 2011 - Aug 2012

  Main tasks: Writing and publication of online and printed content; Creation of graphic and audiovisual content for internal channels; Support in CSR campaigns, activities and media as well as corporate presentations. Main tasks: Writing and publication of online and printed content; Creation of graphic and audiovisual content for internal channels; Support in CSR campaigns, activities and media as well as corporate presentations.



CX30 Radio Nacional

• Montevideo, Uruguay

• Sporting broadcaster

  • Jun 2008 - Dec 2010

  Co-conducción, actualización web, móvil y coberturas en vivo de programa deportivo "El Señor Deporte" (emprendimiento propio). Co-conducción, actualización web, móvil y coberturas en vivo de programa deportivo "El Señor Deporte" (emprendimiento propio).



Revista Guambia

• Montevideo, Uruguay

• Columnista

  • Sep 2007 - Mar 2008

  Composición de sonetos satíricos sobre la actualidad del deporte nacional. Composición de sonetos satíricos sobre la actualidad del deporte nacional.



Diario El Pais Digital

• Montevideo, Uruguay

• Periodista deportivo

  • May 2006 - Jul 2006

  Reportero enviado a la Copa del Mundo de Fútbol en Alemania en el marco de un proyecto especial en sitio web Reportero enviado a la Copa del Mundo de Fútbol en Alemania en el marco de un proyecto especial en sitio web