Experience

Expo Renta Vacacional

• Founder

  • Jan 2017 - Present

  ExpoRV is Expo Renta Vacacional, a Vacation Rental Trade Show, Conference and Networking event positioned as the most important business forum for the vacation rental industry in Mexico and Latam. ExpoRV takes place every year in Cancun MX and helps technology, products and service companies from all over the world reach the vacation rental industry in Latin America. ExpoRV targets professional Property Managers, hosts and real estate investors in the Latam region. · Official website… Show more ExpoRV is Expo Renta Vacacional, a Vacation Rental Trade Show, Conference and Networking event positioned as the most important business forum for the vacation rental industry in Mexico and Latam. ExpoRV takes place every year in Cancun MX and helps technology, products and service companies from all over the world reach the vacation rental industry in Latin America. ExpoRV targets professional Property Managers, hosts and real estate investors in the Latam region. · Official website for assistants (English & Spanish): https://www.exporv.com · Sponsorship exhibitors - sponsors (English): https://www.exporentavacacional.com · APAR - VR Professional Association for MX & Latam (Spanish) https://www.apar.org.mx Show less ExpoRV is Expo Renta Vacacional, a Vacation Rental Trade Show, Conference and Networking event positioned as the most important business forum for the vacation rental industry in Mexico and Latam. ExpoRV takes place every year in Cancun MX and helps technology, products and service companies from all over the world reach the vacation rental industry in Latin America. ExpoRV targets professional Property Managers, hosts and real estate investors in the Latam region. · Official website… Show more ExpoRV is Expo Renta Vacacional, a Vacation Rental Trade Show, Conference and Networking event positioned as the most important business forum for the vacation rental industry in Mexico and Latam. ExpoRV takes place every year in Cancun MX and helps technology, products and service companies from all over the world reach the vacation rental industry in Latin America. ExpoRV targets professional Property Managers, hosts and real estate investors in the Latam region. · Official website for assistants (English & Spanish): https://www.exporv.com · Sponsorship exhibitors - sponsors (English): https://www.exporentavacacional.com · APAR - VR Professional Association for MX & Latam (Spanish) https://www.apar.org.mx Show less



APAR AC

• Mexico
• Hospitality
• 1 - 100 Employee

• Founder

  • Nov 2019 - Present

  We are the first vacation rental association in Mexico and our goal is to help PMs and professional hosts improve their vacation rental operation as well as have representation before federal, state and local authorities. https://www.apar.org.mx We are the first vacation rental association in Mexico and our goal is to help PMs and professional hosts improve their vacation rental operation as well as have representation before federal, state and local authorities. https://www.apar.org.mx



Promze - Digital and Marketing Agency

• Co-founder / Digital Marketing Director

  • Jan 2005 - Jan 2021

  A Digital Marketing Agency specializing in creative online advertising and promotions, social media, web development to drive consumers to participate in customers offers to purchase products online and become more aware of client's brand. The company has developed several products (platforms) to be sold as SaaS and currently has clients in the US, Canada, and Latam. Promze creates and operates online promotions and online marketing campaigns to large, medium-size and small companies… Show more A Digital Marketing Agency specializing in creative online advertising and promotions, social media, web development to drive consumers to participate in customers offers to purchase products online and become more aware of client's brand. The company has developed several products (platforms) to be sold as SaaS and currently has clients in the US, Canada, and Latam. Promze creates and operates online promotions and online marketing campaigns to large, medium-size and small companies. Services include: online sales promotions, mobile marketing, mobile apps & promotional development, SEO, Social Media Management, sales lead generation and customer retention programs. Industries: Hospitality, Vacation Rental, Pharma and Foods. Promze clients have included: CostaBaja, Bajamar, Marriott SD, Hilton SD, CitySightseeing, Dalay, Lomecan, GoldStar, Asepxia, CBX, Superior Grocers, Goicochea, Waypoint, Sterimar, BMW, Playboy, Selene, OxiClean, Nair, First Response, Fruity King, Fast Aid, DSM, GenommaLab, Batiste, Arm&Hammer, and Los Altos Foods. Show less A Digital Marketing Agency specializing in creative online advertising and promotions, social media, web development to drive consumers to participate in customers offers to purchase products online and become more aware of client's brand. The company has developed several products (platforms) to be sold as SaaS and currently has clients in the US, Canada, and Latam. Promze creates and operates online promotions and online marketing campaigns to large, medium-size and small companies… Show more A Digital Marketing Agency specializing in creative online advertising and promotions, social media, web development to drive consumers to participate in customers offers to purchase products online and become more aware of client's brand. The company has developed several products (platforms) to be sold as SaaS and currently has clients in the US, Canada, and Latam. Promze creates and operates online promotions and online marketing campaigns to large, medium-size and small companies. Services include: online sales promotions, mobile marketing, mobile apps & promotional development, SEO, Social Media Management, sales lead generation and customer retention programs. Industries: Hospitality, Vacation Rental, Pharma and Foods. Promze clients have included: CostaBaja, Bajamar, Marriott SD, Hilton SD, CitySightseeing, Dalay, Lomecan, GoldStar, Asepxia, CBX, Superior Grocers, Goicochea, Waypoint, Sterimar, BMW, Playboy, Selene, OxiClean, Nair, First Response, Fruity King, Fast Aid, DSM, GenommaLab, Batiste, Arm&Hammer, and Los Altos Foods. Show less



City Sightseeing

• Italy
• Truck Transportation
• 1 - 100 Employee

• San Diego Local Partner / Co-founder / Marketing Sales Director

  • Jan 2005 - Aug 2009

  Co-founded and managed an Open Top Double Decker Bus Tour in San Diego, CA. My main tasks were: - Manage daily operations. - Increase tour service revenue. - Look for new business partners. - List tour service with major internet retail business and wholesalers. - Advertising & Promotion for local tourism businesses in San Diego, CA. - Create advertising and promotional campaigns for clients. - Managing relations with Expedia, Booking, Trip Advisor, Travelocity, Viator,… Show more Co-founded and managed an Open Top Double Decker Bus Tour in San Diego, CA. My main tasks were: - Manage daily operations. - Increase tour service revenue. - Look for new business partners. - List tour service with major internet retail business and wholesalers. - Advertising & Promotion for local tourism businesses in San Diego, CA. - Create advertising and promotional campaigns for clients. - Managing relations with Expedia, Booking, Trip Advisor, Travelocity, Viator, etc. Show less Co-founded and managed an Open Top Double Decker Bus Tour in San Diego, CA. My main tasks were: - Manage daily operations. - Increase tour service revenue. - Look for new business partners. - List tour service with major internet retail business and wholesalers. - Advertising & Promotion for local tourism businesses in San Diego, CA. - Create advertising and promotional campaigns for clients. - Managing relations with Expedia, Booking, Trip Advisor, Travelocity, Viator,… Show more Co-founded and managed an Open Top Double Decker Bus Tour in San Diego, CA. My main tasks were: - Manage daily operations. - Increase tour service revenue. - Look for new business partners. - List tour service with major internet retail business and wholesalers. - Advertising & Promotion for local tourism businesses in San Diego, CA. - Create advertising and promotional campaigns for clients. - Managing relations with Expedia, Booking, Trip Advisor, Travelocity, Viator, etc. Show less



W.Marketing BTL

• Co-Founder / Marketing & Sales Director

  • Jan 2001 - Jan 2005

  Co-founded and co-managed two marketing firms, and managed a $1.5 million marketing services firm that offers traditional and Internet-based marketing and marketing services. Clients include General Motors, Allen, FCE, City Sightseeing SD, Procter & Gamble, BMW Group, and many others. Range of services includes sales promotions, BTL, online advertising, website development, Search Engine Optimization, telemarketing, sales leads generation, customer sweepstakes and contests, grassroots events… Show more Co-founded and co-managed two marketing firms, and managed a $1.5 million marketing services firm that offers traditional and Internet-based marketing and marketing services. Clients include General Motors, Allen, FCE, City Sightseeing SD, Procter & Gamble, BMW Group, and many others. Range of services includes sales promotions, BTL, online advertising, website development, Search Engine Optimization, telemarketing, sales leads generation, customer sweepstakes and contests, grassroots events, and more. Contributed substantially to the growth of both companies through leadership in Profit & Loss management, revenue generation plans, client acquisition and relationships, account management, online and offline marketing programs, advertising campaigns, market strategies, public relations plans, general business management, and high-caliber employee hiring and management. Main Achivements: 1) Established a new office in San Diego to tap into the profitable Hispanic market and provide services to small and mid-size corporations. 2) Managed a customer loyalty program for BMW and MINI for more than seven years, and was instrumental in pushing their sales 18% per year through powerful Internet marketing and CRM programs. 3) Hired by executives at Ely Lilly to manage a product launch and brand awareness campaign for Cialis. 4) Worked with Nestle leaders and created and managed a B2B promotion for product distributors. Helped the client experience a 14% growth related to their total sales channel model. 5) Designed and executed a sales promotional program for Sony which led to $2 million in sales. 6) Participated and developed a tourist operation in Southern California for City Sightseeing, Ltd., a global company based in the United Kingdom. 7) Teamed with business partner to successfully purchase the agency from Euro RSCG Group. Show less Co-founded and co-managed two marketing firms, and managed a $1.5 million marketing services firm that offers traditional and Internet-based marketing and marketing services. Clients include General Motors, Allen, FCE, City Sightseeing SD, Procter & Gamble, BMW Group, and many others. Range of services includes sales promotions, BTL, online advertising, website development, Search Engine Optimization, telemarketing, sales leads generation, customer sweepstakes and contests, grassroots events… Show more Co-founded and co-managed two marketing firms, and managed a $1.5 million marketing services firm that offers traditional and Internet-based marketing and marketing services. Clients include General Motors, Allen, FCE, City Sightseeing SD, Procter & Gamble, BMW Group, and many others. Range of services includes sales promotions, BTL, online advertising, website development, Search Engine Optimization, telemarketing, sales leads generation, customer sweepstakes and contests, grassroots events, and more. Contributed substantially to the growth of both companies through leadership in Profit & Loss management, revenue generation plans, client acquisition and relationships, account management, online and offline marketing programs, advertising campaigns, market strategies, public relations plans, general business management, and high-caliber employee hiring and management. Main Achivements: 1) Established a new office in San Diego to tap into the profitable Hispanic market and provide services to small and mid-size corporations. 2) Managed a customer loyalty program for BMW and MINI for more than seven years, and was instrumental in pushing their sales 18% per year through powerful Internet marketing and CRM programs. 3) Hired by executives at Ely Lilly to manage a product launch and brand awareness campaign for Cialis. 4) Worked with Nestle leaders and created and managed a B2B promotion for product distributors. Helped the client experience a 14% growth related to their total sales channel model. 5) Designed and executed a sales promotional program for Sony which led to $2 million in sales. 6) Participated and developed a tourist operation in Southern California for City Sightseeing, Ltd., a global company based in the United Kingdom. 7) Teamed with business partner to successfully purchase the agency from Euro RSCG Group. Show less



Lizzardi - TSM Euro RSCG

• Co-founder / Vice President of Marketing & Business Development - Sales

  • Nov 1994 - Jan 2001

  Co-founded Lizzardi M&P, marketing agency that eventually was sold to new owner, and then remained on board to establish new markets in Latin America and capture business from the Fortune 1000 business community. Leveraged expertise to focus on new business development, client acquisition and management, revenue and profit generation strategies, public relations campaigns, advertising and promotion campaigns, product and service idea generation, client project management, and more… Show more Co-founded Lizzardi M&P, marketing agency that eventually was sold to new owner, and then remained on board to establish new markets in Latin America and capture business from the Fortune 1000 business community. Leveraged expertise to focus on new business development, client acquisition and management, revenue and profit generation strategies, public relations campaigns, advertising and promotion campaigns, product and service idea generation, client project management, and more. Clients included Seagrams, Nestle, Colgate, Unilever, Fedex, Procter & Gamble, Ponds, Canon, Air France, Intel, and others. Main achievements: 1) Co-started one of the first marketing services agencies in Mexico in 1994, and was key in increasing annual sales to $4.5 million by 1999. Success then led to the sale of the business to Euro RSCG/Havas Advertising. 2) Led the integration of company and staff at the request of the new owners, formed a strong network, and exchanged knowledge with new colleagues to continue business success. 3) Tapped into the Latam market, established a new agency, and secured an $800,000 three years contract with FedEx. 4) Worked with Bayer Company to develop a plan to provide 5 million customer samples in one year. 5) Created high-profile bartender events to promote the Absolut Vodka brand, and developed an excellent sales leads generation database for future sales. 6) Hired by Peugeot and managed “below the line” activities related to a successful product launch event. Show less Co-founded Lizzardi M&P, marketing agency that eventually was sold to new owner, and then remained on board to establish new markets in Latin America and capture business from the Fortune 1000 business community. Leveraged expertise to focus on new business development, client acquisition and management, revenue and profit generation strategies, public relations campaigns, advertising and promotion campaigns, product and service idea generation, client project management, and more… Show more Co-founded Lizzardi M&P, marketing agency that eventually was sold to new owner, and then remained on board to establish new markets in Latin America and capture business from the Fortune 1000 business community. Leveraged expertise to focus on new business development, client acquisition and management, revenue and profit generation strategies, public relations campaigns, advertising and promotion campaigns, product and service idea generation, client project management, and more. Clients included Seagrams, Nestle, Colgate, Unilever, Fedex, Procter & Gamble, Ponds, Canon, Air France, Intel, and others. Main achievements: 1) Co-started one of the first marketing services agencies in Mexico in 1994, and was key in increasing annual sales to $4.5 million by 1999. Success then led to the sale of the business to Euro RSCG/Havas Advertising. 2) Led the integration of company and staff at the request of the new owners, formed a strong network, and exchanged knowledge with new colleagues to continue business success. 3) Tapped into the Latam market, established a new agency, and secured an $800,000 three years contract with FedEx. 4) Worked with Bayer Company to develop a plan to provide 5 million customer samples in one year. 5) Created high-profile bartender events to promote the Absolut Vodka brand, and developed an excellent sales leads generation database for future sales. 6) Hired by Peugeot and managed “below the line” activities related to a successful product launch event. Show less



Seagram´s

• Canada
• Food & Beverages

• Senior Brand Marketing Manager

  • Jan 1993 - Nov 1994

  My main role as a Sr. Brand Manager was to devised an operate a marketing plan and championed the launch of three major rum brands in the Mexican market: Cacique Rum, Captain Morgan, and Myers Rum. As part of my work, I represented these brands at consumer and industry trade events attended by thousands of people. I Formulated a strategic marketing plan for two of these products that enabled the brands to be profitable and planned, coordinated, and executed major trade events in Latam… Show more My main role as a Sr. Brand Manager was to devised an operate a marketing plan and championed the launch of three major rum brands in the Mexican market: Cacique Rum, Captain Morgan, and Myers Rum. As part of my work, I represented these brands at consumer and industry trade events attended by thousands of people. I Formulated a strategic marketing plan for two of these products that enabled the brands to be profitable and planned, coordinated, and executed major trade events in Latam countries that was attended by retail and wholesale customers. Show less My main role as a Sr. Brand Manager was to devised an operate a marketing plan and championed the launch of three major rum brands in the Mexican market: Cacique Rum, Captain Morgan, and Myers Rum. As part of my work, I represented these brands at consumer and industry trade events attended by thousands of people. I Formulated a strategic marketing plan for two of these products that enabled the brands to be profitable and planned, coordinated, and executed major trade events in Latam… Show more My main role as a Sr. Brand Manager was to devised an operate a marketing plan and championed the launch of three major rum brands in the Mexican market: Cacique Rum, Captain Morgan, and Myers Rum. As part of my work, I represented these brands at consumer and industry trade events attended by thousands of people. I Formulated a strategic marketing plan for two of these products that enabled the brands to be profitable and planned, coordinated, and executed major trade events in Latam countries that was attended by retail and wholesale customers. Show less



IBM

• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing IBM PC

  • Jan 1991 - Jun 1992

  As a PC marketing analyst, I look after the Computer Nielsen Index data and create and analyze the distribution IBM Marketing Channels. As a PC marketing analyst, I look after the Computer Nielsen Index data and create and analyze the distribution IBM Marketing Channels.



Nielsen

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Account Executive

  • Jan 1989 - Jan 1991

  As an Account Executive, I was in charge of customer service for my accounts, prospecting new clients for the Nielsen Retail Index and provide NRI customer presentations. During my time in Nielsen I took care of the following clients: Kimberly Clark, Unites Distillers, Searle, Black&Decker. As an Account Executive, I was in charge of customer service for my accounts, prospecting new clients for the Nielsen Retail Index and provide NRI customer presentations. During my time in Nielsen I took care of the following clients: Kimberly Clark, Unites Distillers, Searle, Black&Decker.