Marcos Gonzalez
IT Director, Mexico and LATAM CoE at Mary Kay de México- Claim this Profile
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Spanish Native or bilingual proficiency
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English Native or bilingual proficiency
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Portuguese Limited working proficiency
Topline Score
Bio
Credentials
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Business Innovation
IDEO UDec, 2022- Nov, 2024 -
Designing a Business
IDEO UDec, 2022- Nov, 2024 -
Designing Strategy
IDEO UNov, 2022- Nov, 2024 -
Salesforce Certified Associate
SalesforceOct, 2022- Nov, 2024 -
Salesforce Certified Administrator (SCA)
SalesforceSep, 2022- Nov, 2024 -
Salesforce Certified Marketing Cloud Email Specialist
SalesforceDec, 2021- Nov, 2024 -
Certificate on Innovation and Design Thinking
CEDIM MéxicoOct, 2017- Nov, 2024 -
Role Certification Event Planner
SpotMeMar, 2023- Nov, 2024 -
PMP
Project Management Institute
Experience
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Mary Kay de México
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Mexico
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Personal Care Product Manufacturing
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1 - 100 Employee
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IT Director, Mexico and LATAM CoE
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Mar 2021 - Present
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Sr. Technology Manager, Business Solutions
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Aug 2012 - Mar 2021
Contribute to the business strategy by helping business leaders to identify, prioritize, and build solutions that help achieve the plans. Act as a liaison between the business executive board and the technical team to create the needed solutions. Provide expert advice on Innovation to help shaping the processes and strategy in Latin America.Lead the business team that is responsible for collecting, understanding, and communicating the business requirements for the Sales and Marketing applications, and translating those into functional specifications. Identify Business Processes strengths and weaknesses and suggest areas of improvement. Partner with Corporate (US) peers in the deployment of projects within the Region/Country. Propose, co-create with the Business, lead and execute Sales and Marketing projects; this includes development & management of work plans to meet changing needs and requirements. Identify resources needed and assign individual responsibilities. Manage day-to-day operational aspects of a project and scope. Experience in defining digital and mobile strategy in Latin America, creating great apps for our Sales Force and customers, such as business metrics, push notification with real time data, recognition after achieving goals, etc.Responsible of eBusiness and ecommerce areas, defining the strategy for Latin America subsidiaries regarding tools and products. Implementation of ecommerce sites based on User Experience based on web or mobile usage, adding upselling and cross selling controls.Key ProjectsResearch and deployment of new technologies in the business as the creation of new ERP with the modules of Finance, CRM, Sales, Marketing. Deployment of the Projects Management Office, including the deployment of project KPIs, dashboards, document templates, and portfolio analysis. Operations support plan to attend needs from different countries in Latin America. Definition of new eCommerce strategies to retain customers and increase sales. Show less
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IT Project Leader, Digital & eCommerce
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Apr 2008 - Jul 2012
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World Software Services Mexico
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Mexico
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IT Services and IT Consulting
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1 - 100 Employee
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Project Leader
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Jun 2006 - Mar 2008
Lead multiple projects for the firm. Experience in the bank industry. Main responsibilities: Document Client Requirements, have Peer-Reviews Meetings, perform Project estimation based on Function Points, plan the project. Perform the project phases, like: Analysis, Design, Code and Testing. Lead BI projects including technologies like SAP Business Warehousing. Master Data, ODS, Cubes, Reports on Excel, WEB, transporting to SAP Portal, process chains. Key projects: Deployment of new software products for banks, that help them to reduce operational time on the loans (cars, houses, money), credit cards, etc New software to replace legacy system to perform references calculation, reducing the time when opening new accounts, sending information to their customers, and validation when deposit/transferring money. Show less
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Softtek
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Mexico
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IT Services and IT Consulting
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700 & Above Employee
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Java Technology Specialist
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Nov 2004 - Jun 2006
Project Leader, Business Analyst, and Software Developer for the customers. Experience in energy industry. Project Leader, Business Analyst, and Software Developer for the customers. Experience in energy industry.
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Education
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Facultad de Ciencias Fisico Matematicas
Bachelor in Computer Sciences, Software