Marketing & Digital Trade Director

• Jul 2022 - Present

Business Developer

• Jan 2021 - Jul 2022

Head of Ecommerce

• Jan 2020 - Dec 2020

37th on FT 1000: Europe’s Fastest Growing Companies (2020) Managed the ecommerce and reporting department with direct involvement in several strategic projects. - Set the strategy and lead the sales team on the deployment of corporate sales - Navigate and produce the first set of KPI and dashboards - Recruit and train the team - Monitor the performance of the key sales channels - Monitor audience and website analytics and take part as key stakeholder on new developments - Launch a dynamic pricing algorithm

Director of Ecommerce

• Mar 2018 - Dec 2019

Launched Vershold ecommerce department. Responsible for designing and deploying the launch strategy.Main responsibilities as Director of Ecommerce:- Designing the launch and expansion strategy for B2C ecommerce- Leading the development projects for the sales channels- Defining and monitoring target KPIs- Implemmenting sales strategies and marketing initiatives- Planning geographical expansion- Coordinating operations with the financing, logistics, legal, commercial and branding teams

Country Senior Category Manager

• Jan 2017 - Feb 2018

- Primarily responsible for the entire P'n'L of the operations in Portugal, including forecasting, budgeting, sourcing, selling and tracking- Project manager responsible for the development of an internal work-tool platform to be used by all the functional departments of the company- Project manager for the development and implementation of digital projects

Category Manager

• Feb 2016 - Dec 2016

- Client/country management- Sourcing and negotiation of products in China and Portugal- Importing and introducing brand concepts on the Portuguese market- P'n'L reporting and tracking- Budgeting

Junior Category Manager

• Sep 2014 - Jan 2016

Vershold Holdings is a supply chain solutions provider specialized in establishing bridges between retailers around the globe and Asian producers. With current operations running in Europe, Asia, North and South America, the company is rapidly expanding its worldwide coverage and range of services.Main responsabilities as Junior Category Manager:- Client management- Project management- Sourcing- Branding- Negotiations with buyers and suppliers- P'n'L reporting and tracking- Budgeting

Project Manager

• Jun 2013 - Aug 2014

Hifficiency is an affiliation network specialized in web marketing and online sales part of the ActualSales group. While considering Europe and South America as core markets, the company manages campaigns in over 30 different countries with a network of 20 partners. Main responsibilities as Project Manager for Online Marketing: - Website creation, development, management and optimization - Content development - Traffic acquisition - Search Engine Marketing (SEM) - Display, content and text advertisement - Email marketing and contact database management - Development and management of Google adwords campaigns - Social networks development, administration and optimization - P'n'L reporting and tracking - Client acquisition and management - Affiliate acquisition and management

Vice President

• Oct 2011 - Jun 2013

Member

• Sep 2012 - Jan 2013

Administration, marketing and public relations team. Administration, marketing and public relations team.