Senior Digital Asset Manager

• Mar 2023 - Present

Marketing Operations Resource Manager

• Jun 2022 - Mar 2023

• Oversee daily operational execution and budget of Biogen’s Print, Inventory and Sample Program Vendors and monitor against service level agreements and compliance to all SOPs. • Facilitate weekly vendor/Marketing Ops meeting and ensure all deliverables are met, facilitate vendor QBR’s and reporting. • Manage print, fulfillment and sample program budgets. Validate and approve all vendor invoices. Update POs as necessary and forecast all spend. • Proactively gather input around resource utilization, inventory, etc. to inform prioritization and decision-making throughout the year • On-board and train new employees (and agencies) on resource management (print, fulfillment and DAM process and systems). • Deliver monthly vendor tracking reports to business stakeholders, managing and communicating PO fund availability. Show less

Digital Asset Librarian

• Apr 2021 - May 2022

• Properly select and annotate a large volume of media into the digital asset management system (Veeva Vault PromoMats) to facilitate retrieval and use in production • Evaluate digital assets for archiving, research rights issues and maintain quality control of archiving operations • Support effective working relationships with Biogen’s US Marketing teams, agency partners and cross-functional working relationships • In partnership with Veeva Vault PromoMats business owner, maintain relationship with DAM vendor, specifically on technical support and training issues• Train internal team members and external partners on proper usage and best practices of the DAM system • Manage, review and approve all references Show less

Associate Director, Account Operations

• Sep 2020 - Mar 2021

Digital Asset Supervisor

• Mar 2017 - Sep 2020

-Responsible for leading overall strategy, implementation and workflow of the DAM system for Hill Holliday and upgrading the system when appropriate. -Work closely with Producers to ingest photo shoots into the agency & prepare hard drives of completed shoots to client/partner agencies. -Fulfill asset requests for internal needs as well as partner agencies and clients; in addition to managing and uploading assets to client’s DAM systems. -Responsible for assigning appropriate metadata for assets to ensure accurate usage rights and search terms. Maintaining usage rights and notifying appropriate teams when assets have upcoming expirations.-Manage relationship with stock houses in order to license and track all stock photography and stock footage assets for the agency. Show less

Associate Director, Program Manager

• Sep 2016 - Mar 2017

Partner with Account, Strategy, Creative and Production counterparts on overall process strategy for Dunkin' Donuts to run as efficiently and effectively as possible.Hands-on and oversight of project plans, scope, schedule, and management of creative resource allocation.Continually improve the process and help implement new workflows.

Senior Project Manager

• Apr 2014 - Sep 2016

Client: John Hancock Successfully managed the following projects for multiple lines of business – Brand Campaign – 2014 Life Comes Next Launch: Included Media Buying, TV, Website, Social and Digital production. My role was to manage the integrated campaign from inception through to post-mortem, working with all agency disciplines: Planning, Creative, Media, Account, and Production, to ensure that the campaign was delivered in a timely, cost-effective and efficient manner. This included: preparation of project plan, scope, schedule, and management of creative resource allocation; maintaining project timelines, milestones, and deliverables across all channels; and ensuring that each project was clarified, articulated to all constituents and responsibility was assigned to the appropriate players.2014-2015 Investments Campaign: Included Media Buying, TV, Digital, Photography Shoot, Print and OOH. I worked closely with each producer to ensure the project followed mandatory client workflows and the internal quality control milestones. Because we had so many competing projects, I controlled the priorities throughout the project lifecycle and communicated and escalated project issues and risks as appropriate. I scheduled and managed all project/status meetings and continually met with Account to discuss the ongoing strategy and ever-changing requirements of the project. 2015 Life Insurance Campaign: Included Media Buying, TV, Website, Social and Digital production. Like the brand campaign, I was responsible for completing all deliverables on time, within budget, while meeting client expectations. I acted as the owner and expediter of the creative task list by managing requests, proactively communicating with all stakeholders and ensuring that quality standards were met. I created and enforced project schedules, ensured all internal parties met milestones and deadlines and worked closely with the creative resource manager to ensure we had the right resources assigned Show less

Project Manager

• Nov 2012 - Apr 2014

Client: Bank of America EnterpriseSuccessfully managed the following projects for Enterprise Brand Launch: - Broadcast: I was Project Manager for a number of national broadcast spots. I worked closely with the Broadcast Producers to ensure production timing and details were met within tight deadlines and maintained schedules for overall integration plan. Helped to manage creative reviews, client presentations, pre-bid & bid meetings. Ensured quality control on creative changes & managed resourcing conflicts. -Employee Engagement: PM'd a number of internal initiatives including domestic & international videos; large-scale meeting & presentation preparation; and collateral. Managed cross-agency integration and attended daily/weekly status calls in order to collaborate effectively. -Photography Library: PM'd a multi-city photography shoot in order to build an extensive photography library. I worked closely with our Art Buyer to ensure communication between our team and the photographer, built timelines that would allow us to capture all shots, assisted with pre-bid & bid meetings, and set-up all internal reviews & client presentations. Worked closely with the Account team in order to ensure cross-agency integration & keep lines of communication open between multiple teams. Helped to manage transfer & organization of all files with Asset Manager. Show less

Project Manager

• Jul 2011 - Oct 2012

Clients: Volvo North America, Volvo Global, Strayer University, Carnival Cruise Lines- Oversee Multiple Projects: I manage project development from initiation to closure; many times managing 20+ projects at once, all ranging in size and across multiple clients. - Allot Tasks: State the purpose of the task and assign specific roles to all team members. Ensure that the right people are working on the right tasks. - Manage Resources: Supervise team's daily work & ensure everybody is working efficiently and meeting deadlines. - Communicate Clearly & Frequently: Between Art Directors, Copywriters, Creative Directors, Print Production, Broadcast Production, Art Buying, Business Affairs & Studio, there are a lot of key players involved. Communicating with them clearly and frequently ensures there are no losses incurred. Leading a weekly or sometimes daily status is necessary. - Foresee Project Developments: Gauge if the project is on track or not, raise red flags when needed and come up with a Plan B if a hurdle or crisis occurs. - New Business Pitches: Work closely with Senior Leadership to manage large-scale new business pitches. Show less

Assistant Project Manager

• Apr 2010 - Jul 2011

- Maintain project workflow: enforce a streamlined workflow of agency processes; monitor and communicate the impacts and/or risks of changes in project scope- Project Time Management: schedule projects with an implementation to execution time table; manage the schedule throughout the lifecycle to track progress and make necessary adjustments- Project Approval and Quality Management: secure approvals at all stages; ensure adherence to all quality assurance tasks to minimize risk of errors- Project risk and Solutions: monitor problems to ensure issues are resolved on a timely basis; provide contingency plan as needed- Communications Management: centralized communications point and ensure all team members receive timely and appropriate project info; design meeting schedules to achieve effective communication and exchange of info between all key stakeholders Show less

Jr. Account Executive

• Aug 2009 - Apr 2010

- Manage the flow of all client jobs and responsible for knowing status and meeting deadlines on each project - Provide support for media schedules, insertion orders, production schedules, meeting reports, status reports, communication plans, and new business proposals - Work directly with creative development and production to ensure client expectations are met in a timely manner. Responsible for writing project briefs and relaying information to creative - Create, review, and confirm billing schedules and estimates - Central point of contact for all client communications and building relationships Show less

Account Manager

• Jun 2007 - Aug 2009

- Responsible for all recruitment advertising on behalf of Wyndham Worldwide, Boehringer Ingelheim, Medco, Fidelity Investments and many others. - Purchase and position recruitment advertisements across all mediums including print, billboards, radio, television and internet as well as handle job fairs, collateral and large design projects. - Research and create various Media Plans to assist clients in recruiting qualified candidates through unique and different avenues while staying on budget. Show less

Account Management Intern

• Jan 2007 - May 2007

- Analyzed competitive activity and consumer trends - Combined talents of the creative, media, and research areas - Researched and compiled information into reports - Analyzed competitive activity and consumer trends - Combined talents of the creative, media, and research areas - Researched and compiled information into reports

Advertising/Sales Department Intern

• Sep 2006 - Jan 2007

- Assembled media kits and prepared materials for clients - Called clients to obtain ad materials and ensured deadlines were met - Organized and volunteered at promotional events and parties - Assembled media kits and prepared materials for clients - Called clients to obtain ad materials and ensured deadlines were met - Organized and volunteered at promotional events and parties

Administrative Work Study

• 2003 - 2007

Answered phones, scheduled appointments and conducted filing Answered phones, scheduled appointments and conducted filing