Experience

PryorHealth

• United States
• Medical Practices
• 1 - 100 Employee

• Digital Marketing Manager

  • Jul 2021 - Present

  Generate quality leads through paid digital advertising across multiple platforms. Maintain and optimize all digital assets through data mining, data analytics and research. Optimize brand integrity of the practice across all digital platforms and marketing efforts. Develop Email, Text campaigns targeting and retargeting patients and leads. Develop and create campaign assets per platform. Perform data mining through Buxton platform, to identify target markets, potential niche areas, and emerging clients. Using Tableau, data analytics platform to determine RIO for all digital ad campaigns and to determine marketing budgets. Monthly promotional campaign development via Adobe Creative. Marketing collateral creative, design using Adobe softwares. Collaboration with web developers to consistently update content on mother brand website. Ongoing maintenance and performance improvement on Transform Rx E-commerce website in collaboration with our manufacturer. Development, management, copy and design of radio, streaming and programmatic ads for lead generation. Management of vendor referral sites and co-op dollars for marketing efforts. Art Direction and supervisory responsibilities over Content Creator, Videographer, & Photographer.

• Social Media Manager

  • Jul 2020 - Jul 2021

  Brainstormed, executed and optimized all social media platforms. (Facebook, Instagram, Twitter, LinkedIn, YouTube) Generated leads through creation and implementation of paid social advertising. Created Monthly KPI Reporting Spreadsheets to track engagement and increased it by 67% Researched social media trends, beauty trends, analyzed data. Used those data points to create customize content based on engagement. Launched weekly blog posts to increase SEO, educate, and entertain.



Freelance

• Social Media Marketing Specialist

  • Jan 2019 - Present

  I provide social media marketing services for a variety of businesses; retail and personal brands. I provide social media marketing services for a variety of businesses; retail and personal brands.



Anderson Automotive Group

• Social Media Manager

  • Aug 2018 - Apr 2020

  -Work directly with the Marketing Director to inspire, create, and develop all posts, copy, content, mentions and conversations on the brand's 10+ social platforms. -Direct, schedule, and oversea Anderson Automotive Group’s videographer with filming and editing -Use Adobe Creative Suite to develop marketing materials, ads, and social media content -Work directly with each brand’s General Manager to produce monthly content calendars for social media-Engage with local community partners to arrange cross-promotional community events, and social media video to build brand awareness -Manage Anderson Automotive YouTube Chanel and scheduling platform Sprout Social -Manage analysis and reporting on all channels, including demographics review, assessing new learnings, and tracking metrics around sales, including integrations with the social sites.-Develop and maintain relationships with all tech, platform partners, and industry influencers -Consistently staying on top of the latest trends on social media, pop culture and art platforms



Rockford IceHogs

• United States
• Spectator Sports
• 1 - 100 Employee

• Corporate Sales Coordinator

  • Jul 2016 - Aug 2018

  -Work directly under the Director of Corporate Sales-Create and design proposals for new and prospective clients -Use Adobe Creative Suite to create marketing materials for clients-Create new advertising campaigns for clients in the Arena -Develop new promotions and brand imaging for Corporate Clients-Construct and review yearly business contracts for clients -Handle client events and manage AHL players during events-Loyally serve corporate clients on Game Days - Handle, organize, and manage 1.3 million in business contracts -Schedule client's bookings on Game Days-Efficiently set up Corporate facilities on game days -Extensively produce, organize and manage all client based materials



Crimson Ridge Rockford

• Social Media Marketing Manager

  • Aug 2013 - Jul 2016

  -Develop new concepts & proposals to increase store business -Coordinate meetings with Rockford area media/businesses to promote Crimson Ridge -Create all of the boutique’s social media outlets -Increase social media followers 100 percent with & without promotion -Responsible for client relations, events, & giveaways on social media.-Develop all the photos, concepts, and ideas posted to social media. -Drive maximum user engagement to help grow our online communities. -Developed & launched a style blog for the store. -Diligently work with the owner to develop/launch a website in 2015, to gain more traffic and sales.-Oversea the design of the site, products, google analytics, etc. -Product knowledge of brands including Pandora, Swarovski, Judith Jack, Patricia Locke, Godiva Chocolates, Margot Elena Products, Life is Good, Vera Bradley, H2O Skincare, Kate Spade, Brighton, Michael Aram, and many more.



eDrop Off Luxury Consignment

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Copy Writer

  • May 2012 - Sep 2012

  Writing extensively detailed descriptions for an e-commerce fashion and apparel consignment business. Working with high-end designer and luxury items including Chanel, Miu Miu, Oscar de la Renta, and Proneza Schouler. Organize all items in the database, take precise measurements, with extreme attention to detail of all clothing, shoe, handbags, and jewelry. Precise knowledge of latest trends, fabrics, and styles. Providing a descriptive, on trend, stylist tip after every description. Writing extensively detailed descriptions for an e-commerce fashion and apparel consignment business. Working with high-end designer and luxury items including Chanel, Miu Miu, Oscar de la Renta, and Proneza Schouler. Organize all items in the database, take precise measurements, with extreme attention to detail of all clothing, shoe, handbags, and jewelry. Precise knowledge of latest trends, fabrics, and styles. Providing a descriptive, on trend, stylist tip after every description.



Bloomingdale's

• United States
• Retail
• 700 & Above Employee

• Sales Professional

  • Nov 2010 - May 2012

  Sale’s Professional in Sunglasses and Fashion Accessories, committed to a high-end clientele. Focus on Designer Brands with a knowledge of up and coming trends and styles through the use of social media. Foster strong relationships with clients and using my interpersonal skills to shop with them. Cash Handler for registers. Sale’s Professional in Sunglasses and Fashion Accessories, committed to a high-end clientele. Focus on Designer Brands with a knowledge of up and coming trends and styles through the use of social media. Foster strong relationships with clients and using my interpersonal skills to shop with them. Cash Handler for registers.



Chicago Recording Company

• United States
• Media Production
• 1 - 100 Employee

• Post Production Intern

  • Jan 2012 - Apr 2012

  Post Production Intern. Assist Producers with day to day projects using good communications skills. Assist with Client Services including, TV/Radio/Web/Long Form/Music Projects. Negotiate music licenses, scheduling and actualizing project budgets. Event Coordination and General client entertaining, including catering food, planned events and social outings. Through an in house database, using Sales and Marketing to Update client contact information. Post Production Intern. Assist Producers with day to day projects using good communications skills. Assist with Client Services including, TV/Radio/Web/Long Form/Music Projects. Negotiate music licenses, scheduling and actualizing project budgets. Event Coordination and General client entertaining, including catering food, planned events and social outings. Through an in house database, using Sales and Marketing to Update client contact information.



Old Navy

• United States
• Retail
• 700 & Above Employee

• Sales

  • Oct 2007 - Nov 2010

  Sales Employee, responsible for training new employees on register and floor. Recovered clothes, fitting rooms, and assisted customers. Influenced customers sales by expressing the latest trends in fashion. Committed to 25-40 hours weekly. Sales Employee, responsible for training new employees on register and floor. Recovered clothes, fitting rooms, and assisted customers. Influenced customers sales by expressing the latest trends in fashion. Committed to 25-40 hours weekly.