Jessica Rasmussen

VP of Delivery at NewCity - An Interactive Design Agency
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Contact Information
Location
US
Languages
  • ASL Limited working proficiency

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Experience

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • VP of Delivery
      • Jan 2023 - Present

    • Director of Project Management
      • Oct 2019 - Jan 2023

    • United States
    • Higher Education
    • 700 & Above Employee
    • Digital Marketing Manager
      • Jul 2017 - Oct 2019

      Digital Team Project Management• Drives strategic planning of team projects, ranging from minor upgrades to university-widerebranding/website redesigns, to meet the goals of the department and the needs of our users.• Interfaces with vendors on project implementation and holds weekly meetings to track progress.• Works with developers, designers, and cross-functional teams to map out project milestones and inputs them into a tracking system. Reports progress regularly to upper management and adjuststimelines as needed.User Experience (UX)/UI Testing• Develops full lifecycle research projects using a range of methods to test the functionality of high-impact websites across campus; from project development through recommendationimplementation.• Uses best practices to develop task-based questions with minimal bias to collect the bestqualitative data possible. Conducts in-person discovery sessions, as well as interviews, surveys, and other exercises, and analyzes data to present in reports for clients and management.• Works closely with IT Web Services to perform UI and accessibility testing for universityapplications on an as-needed basis.CMS Support Team Manager• Supervises a team of three to tackle all aspects of daily management of the University ContentManagement System: troubleshooting, training, account management, and general servicerequests for over 600 CMS users and 200+ websites.• Ensures that users are adhering to the University's Digital Policy and web accessibility standards,and escalates issues as needed.• Hosts monthly office hour sessions and quarterly user groups to facilitate discussions and gatherproduct feedback.

    • Web Content Administrator
      • Sep 2015 - Jul 2017

      Digital Team Project Management• Drives strategic planning of team projects, ranging from minor upgrades to university-widerebranding/website redesigns, to meet the goals of the department and the needs of our users.• Interfaces with vendors on project implementation and holds weekly meetings to track progress.• Works with developers, designers, and cross-functional teams to map out project milestones and inputs them into a tracking system. Reports progress regularly to upper management and adjuststimelines as needed.User Experience (UX)/UI Testing• Develops full lifecycle research projects using a range of methods to test the functionality of high-impact websites across campus; from project development through recommendationimplementation.• Uses best practices to develop task-based questions with minimal bias to collect the bestqualitative data possible. Conducts in-person discovery sessions, as well as interviews, surveys, and other exercises, and analyzes data to present in reports for clients and management.• Works closely with IT Web Services to perform UI and accessibility testing for universityapplications on an as-needed basis.CMS Support Team Manager• Supervises a team of three to tackle all aspects of daily management of the University ContentManagement System: troubleshooting, training, account management, and general servicerequests for over 600 CMS users and 200+ websites.• Ensures that users are adhering to the University's Digital Policy and web accessibility standards,and escalates issues as needed.• Hosts monthly office hour sessions and quarterly user groups to facilitate discussions and gatherproduct feedback.

    • United States
    • Public Policy Offices
    • 700 & Above Employee
    • Collaboration Analyst
      • May 2010 - Sep 2015

      Site Strategy• Develops strategies for Division-level and special project web properties, including web communications strategies, social media strategy, and overall site strategy using a variety of methods to best meet the clients' needs, including discovery sessions, brainstorming, search analysis, site traffic analysis, user research, and more.• Acts as a liaison between staff and technical IT teams to develop functional requirements for newsites and redesigns of existing sites. Helps IT staff understand client needs and technicalchallenges, and guide clients through the design process by leading discussions, developing usecases, and developing prototypes, both paper and functional, as needed.• Reviews federally-funded grant contracts for 508-compliance clauses with digital productcomponents, and educates staff on the most viable path toward producing accessible products.Transportation Research Board Annual Meeting• Consultant for the Electronic Communications Task Force, working to improve and help implement the communications strategy for the meeting's 13,000+ attendees.• Conducts user research to help clients understand their audience in a meaningful way. Developssurveys, performs in-person and telephone interviews, analyzes results, and presents them to the client.• Develops targeted messaging and social media strategy for first-time attendees. Attend meeting to live-tweet and photograph events and manage social media accounts.WebEx Meeting Center Rollout and Vendor Management• From initial vendor research to account mass provisioning, manage all aspects of procuring and managing WebEx Meeting Center for all 1200 staff members.National Academies Webinar Program• Leads a "white glove" style webinar program for the institution that allows staff to host events with up to 500 participants. Responsible for 2-3 events/month, including initial consultation, event registration and setup, rehearsals, live event hosting, and post event reporting.

    • Administrative Assistant/Coordinator
      • Aug 2008 - Jun 2010

      •Schedules and leads weekly staff meetings to foster communication between program and support staff, and address upcoming needs•Provides assistance and instruction on National Academies’ policies and procedures, ensuring all are fully met•Manages and trains staff to assist with all logistical and research-oriented support functions; monitors contracts and financials in order to meet contractual obligations and operate on time and within budget, including but not limited to deliverables, reporting obligations, budget oversight, and the review and approval of invoice payments and travel expense reports•Co-led the development of a new division web site, including acquiring a new CMS, reimagining the information architecture, redesign, and implementation.

    • Research Assistant
      • Aug 2006 - Aug 2008

      •Designs, writes, and publishes Board brochures, presentations, and promotional material, including a quarterly email newsletter•Maintains and updates Board website, keeping content current per report releases and Board events•Ensures compliance with Federal Advisory Committee Act for up to 10 projects per year•Coordinates all aspects of the National Academies Press publishing process with RSO and NAP Sponsoring Editor, including but not limited to obtaining copyright permission for all figures, approval of cover art, obtaining quotes for all jobs, and organizing necessary paperwork for manuscript approval

    • United States
    • Higher Education
    • 500 - 600 Employee
    • Senior Web Designer
      • Aug 2003 - Jun 2006

      •Supervises team of web designers and programmers •Performs updates to college website content, and creates new pages and microsites, as necessary, using Adobe (Macromedia) Dreamweaver, Photoshop, and Fireworks •Assist in deployment of Ingeniux Content Management System, including the migration of over 1,000 web pages •Supervises team of web designers and programmers •Performs updates to college website content, and creates new pages and microsites, as necessary, using Adobe (Macromedia) Dreamweaver, Photoshop, and Fireworks •Assist in deployment of Ingeniux Content Management System, including the migration of over 1,000 web pages

Education

  • University of South Florida
    Master of Science - MS, Marketing
    2019 - 2020
  • University of Illinois at Urbana-Champaign
    Professional Certificate, Web Programming
    2013 - 2014
  • Roanoke College
    BS, Biochemistry
    2002 - 2006

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