Director, Strategy, President's Office

• Aug 2021 - Present

MY ROLEWorking directly with the CEO and Executive, I lead the design, implementation and monitoring of organizational strategy as well as enterprise-wide measurement frameworks.+ Led mid-COVID strategic plan refresh design and implementation to align newly amalgamated provincial organization around shared priorities resulting in successful scaling of new emergent response program, province-wide+ Led design and implementation of organization wide measurement framework including Balanced Scorecard, Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs), currently in second year of scaling out+Led training and scaling of modified agile project management approach for MNGMT team and key departments across UWBC+ In partnership with the CEO and COO, currently co-leading, all aspects of the development and design of the inaugural provincial strategic plan+ In partnership with the COO, currently co-leading the redesign of UWBC's Target Operating Model having mapped all team's core functions and now moving into operating model redesign and resource re-allocation. Show less

Director, Customer Experience Strategy, Resource Development

• May 2017 - Jul 2021

MY ROLE To transform the United Way customer experience so that donors found maximum meaning and value in partnering with us in their philanthropic investments. Reporting to the COO, I worked directly with the Executive Team to re-orient internal culture, systems, processes and structure around the donor.MY RESULTS+ Designed and implemented multi-year customer experience strategy inclusive of core values re-development, persona development, donor journey mapping, operational re-design at moments that matter, donor listening and advisory panel development and meaningful metric design.+Drove the adoption of design thinking as the foundational tool to redesign customer experience Show less

Senior Strategist, Donor Experience, Resource Development

• Apr 2014 - Apr 2017

MY ROLE Driving donor-centricity across United Way, led the development and implementation of the foundational donor relations strategy for ~30,000 donors from inception onwards including solicitation, gift acceptance, acknowledgement, recognition, engagement, stewardship and recovery.MY RESULTS+ Recovery of ~$2M in revenue as a direct result of win-back program design and delivery+ Much of stewardship program adopted at a national level because of effectiveness + Increased donor trust and satisfaction scores year over year+ Increased donor-centricity across key departments at United Way Show less

Campaign Strategist, Resource Development

• Sep 2012 - Mar 2014

MY ROLEManaged an annual fundraising portfolio of $2.3 million comprised of 67 public and private sector workplace campaigns providing relationship management, analysis and strategy for complex and varied industries.MY RESULTS+ Met or exceeded financial goals, often in times of uncertainty in specific industries (e.g. layoffs)+ Created organization wide tools, still in use today, to more effectively steward campaigns+ Increased integration of union and management campaigns, increasing revenue and buy-in Show less

Administrative Assistant, Resource Development

• Nov 2011 - Aug 2012

Research Assistant, Glen Sather Sports Medicine Clinic

• Mar 2011 - Aug 2011

MY ROLE Coordinated the research and the sports medicine electives program for students, residents and fellows. MY RESULTS + Increased enrollment rates of both Canadian and international students in Sports Medicine electives due to re-writing objectives, overview and orientation to make them more clear and concise +Increased alignment between residents learning objectives and curriculum by re-writing objectives MY ROLE Coordinated the research and the sports medicine electives program for students, residents and fellows. MY RESULTS + Increased enrollment rates of both Canadian and international students in Sports Medicine electives due to re-writing objectives, overview and orientation to make them more clear and concise +Increased alignment between residents learning objectives and curriculum by re-writing objectives

English Teacher

• Feb 2010 - Jan 2011

MY ROLE Taught English grammar and conversation to students ranging in age from two to 80 years old. MY RESULTS + Maintained a 90% client retention rate and brought on new clients through referrals + Was asked to apply for the position of trainer; had to decline as was returning to Canada MY ROLE Taught English grammar and conversation to students ranging in age from two to 80 years old. MY RESULTS + Maintained a 90% client retention rate and brought on new clients through referrals + Was asked to apply for the position of trainer; had to decline as was returning to Canada

Market Research Assistant, Connected Health Program

• Feb 2008 - Dec 2008

MY ROLE Managed Connected Health’s market segmentation - 225 segments within the New Zealand healthcare system aimed at creating an integrated health record across all medical streams. MY RESULTS + Developed 8500 contact market research database reflective of the segmentation early and under budget + Co-published internal federal report on the ICT needs of 15 key healthcare segments after conducting qualitative and quantitative segmentation research MY ROLE Managed Connected Health’s market segmentation - 225 segments within the New Zealand healthcare system aimed at creating an integrated health record across all medical streams. MY RESULTS + Developed 8500 contact market research database reflective of the segmentation early and under budget + Co-published internal federal report on the ICT needs of 15 key healthcare segments after conducting qualitative and quantitative segmentation research