Jay Lesandrini, M.F.A.
Director of Communications and Marketing at IUPUC- Claim this Profile
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Bio
Neil Edde
I started working with Jay soon after Wiley acquired Sybex in 2005. We were a small, efficient, and profitable team working out of Wiley's San Francisco office while Jay worked out of the Indianapolis office. Although Jay was new to the Sybex team, he quickly became a champion of our commitment to quality and strong customer service. Jay was a savvy brand manager, a strong customer advocate, and a creative marketer. As the publishing industry evolved, so too did Jay. As the editorial team embraced new digital content formats, so too did Jay embrace new digital marketing practices. He was instrumental in Sybex's transformation from a print-based, retail publisher to a multi-format, multi-channel learning content provider. Jay's creative marketing instincts were always soundly grounded in the realities of the customers we served. He wasn't susceptible to technology hype, but chose selectively from appropriate technologies to reach customers and keep Sybex positioned to take advantage of available opportunities.
Rob Logan
In the 20 years that I've worked with Jay he has always met new challenges head on, leveraging his critical thinking ability to provide intelligent insights into his work as a designer, a product manager, and a marketer. I think that one of Jay's greatest strengths is his ability to not only perform strategic planning tasks but to actually execute the plans he's put in place.
Neil Edde
I started working with Jay soon after Wiley acquired Sybex in 2005. We were a small, efficient, and profitable team working out of Wiley's San Francisco office while Jay worked out of the Indianapolis office. Although Jay was new to the Sybex team, he quickly became a champion of our commitment to quality and strong customer service. Jay was a savvy brand manager, a strong customer advocate, and a creative marketer. As the publishing industry evolved, so too did Jay. As the editorial team embraced new digital content formats, so too did Jay embrace new digital marketing practices. He was instrumental in Sybex's transformation from a print-based, retail publisher to a multi-format, multi-channel learning content provider. Jay's creative marketing instincts were always soundly grounded in the realities of the customers we served. He wasn't susceptible to technology hype, but chose selectively from appropriate technologies to reach customers and keep Sybex positioned to take advantage of available opportunities.
Rob Logan
In the 20 years that I've worked with Jay he has always met new challenges head on, leveraging his critical thinking ability to provide intelligent insights into his work as a designer, a product manager, and a marketer. I think that one of Jay's greatest strengths is his ability to not only perform strategic planning tasks but to actually execute the plans he's put in place.
Neil Edde
I started working with Jay soon after Wiley acquired Sybex in 2005. We were a small, efficient, and profitable team working out of Wiley's San Francisco office while Jay worked out of the Indianapolis office. Although Jay was new to the Sybex team, he quickly became a champion of our commitment to quality and strong customer service. Jay was a savvy brand manager, a strong customer advocate, and a creative marketer. As the publishing industry evolved, so too did Jay. As the editorial team embraced new digital content formats, so too did Jay embrace new digital marketing practices. He was instrumental in Sybex's transformation from a print-based, retail publisher to a multi-format, multi-channel learning content provider. Jay's creative marketing instincts were always soundly grounded in the realities of the customers we served. He wasn't susceptible to technology hype, but chose selectively from appropriate technologies to reach customers and keep Sybex positioned to take advantage of available opportunities.
Rob Logan
In the 20 years that I've worked with Jay he has always met new challenges head on, leveraging his critical thinking ability to provide intelligent insights into his work as a designer, a product manager, and a marketer. I think that one of Jay's greatest strengths is his ability to not only perform strategic planning tasks but to actually execute the plans he's put in place.
Neil Edde
I started working with Jay soon after Wiley acquired Sybex in 2005. We were a small, efficient, and profitable team working out of Wiley's San Francisco office while Jay worked out of the Indianapolis office. Although Jay was new to the Sybex team, he quickly became a champion of our commitment to quality and strong customer service. Jay was a savvy brand manager, a strong customer advocate, and a creative marketer. As the publishing industry evolved, so too did Jay. As the editorial team embraced new digital content formats, so too did Jay embrace new digital marketing practices. He was instrumental in Sybex's transformation from a print-based, retail publisher to a multi-format, multi-channel learning content provider. Jay's creative marketing instincts were always soundly grounded in the realities of the customers we served. He wasn't susceptible to technology hype, but chose selectively from appropriate technologies to reach customers and keep Sybex positioned to take advantage of available opportunities.
Rob Logan
In the 20 years that I've worked with Jay he has always met new challenges head on, leveraging his critical thinking ability to provide intelligent insights into his work as a designer, a product manager, and a marketer. I think that one of Jay's greatest strengths is his ability to not only perform strategic planning tasks but to actually execute the plans he's put in place.
Credentials
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Hootsuite Certified Professional
Hootsuite Media Inc.Jul, 2014- Oct, 2024
Experience
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IUPUC
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United States
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Higher Education
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1 - 100 Employee
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Director of Communications and Marketing
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Aug 2018 - Present
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Instructor, Department of English
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Aug 2019 - Present
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Interim Director of Enrollment Management
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Nov 2019 - May 2020
Managed operations for the Office of Recruitment and Admissions and the Office of the Registrar.
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Kerauno
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United States
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Software Development
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1 - 100 Employee
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Director of Marketing
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Jan 2015 - Aug 2018
Managed the team responsible for all areas of marketing including brand management, product marketing, publicity, website(s), social media, sponsorships. In addition, was responsible for creating go-to-market strategies for new product launches, as well as sales training for both internal sales departments and external channel partners. Managed the team responsible for all areas of marketing including brand management, product marketing, publicity, website(s), social media, sponsorships. In addition, was responsible for creating go-to-market strategies for new product launches, as well as sales training for both internal sales departments and external channel partners.
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Self Employed
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Real Estate
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1 - 100 Employee
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Marketing Consultant
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2014 - Jan 2015
Provided freelance marketing services including strategic planning, business development, brand management, social media, website design, email marketing, and more. Clients have included Jarden Home Brands, Agency for Student Health Research, and Mama Carollas Old Italian Restaurant. Provided freelance marketing services including strategic planning, business development, brand management, social media, website design, email marketing, and more. Clients have included Jarden Home Brands, Agency for Student Health Research, and Mama Carollas Old Italian Restaurant.
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John Wiley & Sons, Inc.
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United States
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Senior Marketing Manager
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Aug 2005 - Jul 2014
Strategic marketing and product development for print and SaaS products supporting the technology industry. Products included IT certification courseware, electronic test prep, video-based training, and industry-leading books on enterprise software including VMware, Windows Server, Exchange Server, and more.Conducted Channel Marketing activities so support the sale of products to national retailers, K-12 and higher education, government, and online channels, including the creation of quarterly promotion activities at amazon.com.Managed marketing partnership with Autodesk to launch the Autodesk Official Press product line.B2B Marketing to specific verticals including education, government, and training companies. Direct-to-consumer marketing including online sales and product promotions through branded websites. Brand Management, including website content creation for sybex.com, as well as product packaging, and advertising campaigns. Digital Marketing including social media, email, and lead generation..Relationship Management with key technology partners, including multiple "official press" relationships. Creation of online and print advertising campaigns for a wide variety of technology books.
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Marketing Manager
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Jan 2005 - Aug 2005
Managed all marketing activities to support HDTV products lines, including: - Strategic national marketing initiatives to promote HDTV adoption - Creation of collateral marketing materials, including product brochures and catalogs - Management of website and online content - Creation of in-store point-of-sale literature and displays for retail partnersManaged channel marketing activities including in-store promotions for national retailers including Best Buy, Walmart, Costco, and others.
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Product Manager (Interactive TV Services, and Flat Panel Displays)
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Sep 2000 - Dec 2004
Managed the integration of TV Guide service on Digital TelevisonsEvaluated new interactive TV services for implementation on Television productsCompleted market research and created product roadmaps.Managed product development cycle from concept through production.Determined distribution channel and created margin requirements based upon industry research, product cost analysis and competitive products.Presented product lineups to retail buyers.
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Manager, UX / Information Design
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Jan 1998 - Sep 2000
Managed a team of eight direct reports who created all of the user documentation for RCA and GE branded consumer electronics products for all of North America. As part of the larger User Experience group at Thomson, we not only designed, developed, and created printed materials, but also on-screen help systems, on-line product support,and video instructions.
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UX / Information Designer
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Apr 1994 - Jan 1998
As part of the User Experience team at Thomson, I designed, developed and implemented product guides for consumer electronics products sold under the RCA, GE, and ProScan brands, as well as on-screen help systems for satellite receivers, DVD players, and Televisions.
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Production Editor
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Jul 1993 - Apr 1994
Managed all aspects of the production of college textbooks, including copy editing, layout & design, and pre-production.
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Page Layout Technician
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Jan 1992 - Jul 1993
Layout and composition of computer books using design software including Adobe Pagemaker and Quark Xpress.
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Education
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Butler University
M.F.A. -
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Butler University
M.A. -
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Butler University
B.A.
Community
