Experience

Telecinco Media Holdings

• Puerto Rico
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Direct Business Development Manager

  • Aug 2020 - Present

  - Develop Digital Strategy to create a pathway for monetization - Design and execute a multimedia direct sales pipeline w/ $600,000+ in revenue - Design a hyperlocal multimedia content strategy for southwest audiences - Develop Digital Strategy to create a pathway for monetization - Design and execute a multimedia direct sales pipeline w/ $600,000+ in revenue - Design a hyperlocal multimedia content strategy for southwest audiences



Freelance

• Multimedia Consultant

  • Mar 2020 - Present

  Leverage my editorial background for the development of content strategy engine for projects and clients looking for expanding their reach using organic media. Slow and consistent results are better than viral spur of the moment executions. Leverage my editorial background for the development of content strategy engine for projects and clients looking for expanding their reach using organic media. Slow and consistent results are better than viral spur of the moment executions.



WIAC740

• Puerto Rico

• On Air Personality

  • May 2019 - Present



Puestos pal Problema

• Puerto Rico area

• Co Host

  • Feb 2016 - Present

  Co host and producer of a weekly influential news podcast that roundup topics from Puerto Rico and the world w/ Carlos Sagardia and Luis Herrero. We currently have over 70+ episodes published. Co host and producer of a weekly influential news podcast that roundup topics from Puerto Rico and the world w/ Carlos Sagardia and Luis Herrero. We currently have over 70+ episodes published.



CEM College

• Puerto Rico

• Adjunct Professor

  • Feb 2017 - Jan 2023

  I teach the Introductory course of Social Sciences using current events as a didactic connection with students I teach the Introductory course of Social Sciences using current events as a didactic connection with students



NotiCel

• Newspaper Publishing
• 1 - 100 Employee

• Sales Manager

  • Nov 2019 - Mar 2020

  In charge of overhauling the sales team and strategy with portfolio and budget of over $1MM. Identify, developed and launched a revenue diversification plan to increase the lines of business by 50%Manage and implement in conjunction with the editorial team a comprehensive sales strategy focus in growth and stability.Establish a new client success team protocol centered in retention to increase the yield from media salesOverhaul and mentored the NotiCel structure to communicate accordingly and promote transparency in the sales pipeline Show less

• Managing Editor - Verticals

  • Apr 2017 - Mar 2020

  As a Managing Editor for the Sports, Entertainment, Lifestyle and Video Coverage was in charge of the editorial monetization strategy. Launched the Estudio VeinteOnce, a content studio and marketing in-house consulting agency that created multimedia content and multi channel paid distribution strategy for advertising agencies and direct clients with a sales budget of over $600k.Also oversaw the social media distribution strategy for NotiCel.com, provide assesment for paid content strategies for brands and prepare social media and content plans.Assisted in the year to year growth in website traffic and audience diversification of 45%, reaching the 60% of the digital market share audience in Puerto Rico and leading a team that established NotiCel as the most read digital news only outlet in Puerto Rico, per the SME Digital Research.Design and execute sales and growth strategy for NotiCel Sales TeamProject manager for the CMS platform migration centered in a responsive web layout and user experience.Project manager for the NC.TV a video platform project to diversify the editorial offerings of NotiCel with live shows, live remote transmission, distribution and monetization. Also within NC.TV oversaw the vitalization and development of various social media video series, including the Push De La Semana a weekly multi platform video news summary. Show less



Metro Puerto Rico

• Puerto Rico
• Newspaper Publishing
• 1 - 100 Employee

• Managing Editor - ElCalce.com

  • Jan 2015 - Apr 2017

  In charge of the editorial multichannel and social media strategy of the news portal elcalce.com, the news source for Puerto Rican Millenials living in Puerto Rico and abroad. Executive producer and host of a weekly podcast of current affairs. I led the team that converted elcalce.com in the second most followed and recognized digital news outlet in Puerto Rico. In charge of the editorial multichannel and social media strategy of the news portal elcalce.com, the news source for Puerto Rican Millenials living in Puerto Rico and abroad. Executive producer and host of a weekly podcast of current affairs. I led the team that converted elcalce.com in the second most followed and recognized digital news outlet in Puerto Rico.



Radio Isla 1320

• Puerto Rico

• News Director

  • Nov 2013 - Dec 2014

  Leader of a team that was in charge of a major overhaul in the newsroom, to prepare itself of delivering news across platform with precision and accuracy. Developing a growth strategy and establishing a multichannel distribution of news content that results in +125% in increase of traffic of radioisla1320.com, +45% in growth of Twitter Followers and +35% of increase in Facebook fans. Also the strategy resulted in a 233% increase in the engagement across all the social media platforms. Host and executive producer of the only daily afternoon news broadcast in the Puerto Rican radio. Show less



Metro International

• Sweden
• Newspaper Publishing
• 300 - 400 Employee

• Multimedia Editor

  • Nov 2012 - Nov 2013

  In charge in the launching of the web strategy in Puerto Rico for the global newspaper Metro. The strategy was part of an aggressive growth plan that was implemented by a young results oriented team that converted the news portal in one of the most visited websites in Puerto Rico. The social media strategy implemented by my team resulted in a 56% increase on social media engagement, 55% increase in fans on the Facebook page and 40% increase in Twitter Followers. In charge in the launching of the web strategy in Puerto Rico for the global newspaper Metro. The strategy was part of an aggressive growth plan that was implemented by a young results oriented team that converted the news portal in one of the most visited websites in Puerto Rico. The social media strategy implemented by my team resulted in a 56% increase on social media engagement, 55% increase in fans on the Facebook page and 40% increase in Twitter Followers.



Corporación para la Difusión Pública de Puerto Rico

• Puerto Rico

• TV Host

  • Sep 2013 - Oct 2013

  In charge of hosting duties of a daily TV/Radio morning talk show for the public broadcasting station of Puerto Rico. In charge of hosting duties of a daily TV/Radio morning talk show for the public broadcasting station of Puerto Rico.



Radio Isla 1320

• Puerto Rico

• On Air Personality

  • Nov 2012 - Jun 2013

  Host of the most successful current affairs Sunday afternoon talk show called “Debate y Desahogo” . The show consisted in a two-hour debate style format involving different persons from array areas of the society. Host of the most successful current affairs Sunday afternoon talk show called “Debate y Desahogo” . The show consisted in a two-hour debate style format involving different persons from array areas of the society.



GFR Media

• United States
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Multimedia Journalist

  • May 2011 - Nov 2012

  Member of the multimedia news team gathering and delivering breaking news for the most visited news website in Puerto Rico, elnuevodia.com. Team leader of one of the most visited breaking news news portal. Co-host of the live streaming second screens special coverage of the Oscar’s Award Ceremony. Member of the multimedia news team gathering and delivering breaking news for the most visited news website in Puerto Rico, elnuevodia.com. Team leader of one of the most visited breaking news news portal. Co-host of the live streaming second screens special coverage of the Oscar’s Award Ceremony.



Univision

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• On Air Personality

  • Jan 2009 - Jul 2012

  Host of the most successful current affairs Saturday morning talk show with Attorneys Fernando Martin and Oreste Ramos. In charge of a major overhaul of the program that integrated social media platforms and increased the fan engagement in 65% that resulted in the growth of the on air audience cume rating, based on Arbitron research. Host of the most successful current affairs Saturday morning talk show with Attorneys Fernando Martin and Oreste Ramos. In charge of a major overhaul of the program that integrated social media platforms and increased the fan engagement in 65% that resulted in the growth of the on air audience cume rating, based on Arbitron research.



Qiibo.com

• Puerto Rico

• Contributor

  • Oct 2010 - Apr 2012

  Provide info and investigative insights about current events in Puerto Rico, host and producer of a weekly talk show in a entertaining, interactive and engaging format to discuss different topics. Provide info and investigative insights about current events in Puerto Rico, host and producer of a weekly talk show in a entertaining, interactive and engaging format to discuss different topics.



Young Entrepreneurship Education System

• Guaynabo, Puerto Rico

• Project Coordinator/ e-commerce liasion

  • 2005 - Jul 2009

  In charge of developing strategies and new curriculum ideas for the promotion of a entrepreneurship program in order to motivate students in public schools that are at risk of leaving their classrroms. In charge of developing strategies and new curriculum ideas for the promotion of a entrepreneurship program in order to motivate students in public schools that are at risk of leaving their classrroms.



Lajota.net, University of Puerto Rico

• Puerto Rico

• Assistant News Editor

  • Aug 2008 - May 2009

  Responsible for reporting of all politics and current affairs events Developed weekly stories without missing a single deadline. Assisted and edited weekly videopodcast about the Puerto Rico 2008 general. Responsible for reporting of all politics and current affairs events Developed weekly stories without missing a single deadline. Assisted and edited weekly videopodcast about the Puerto Rico 2008 general.



NAHJ Student Projects

• Greater Chicago Area

• Investigative Reporter

  • Jul 2008 - Jul 2008

  Researched and write one investigative story about an eco friendly initiative of the city of Chicago. The 5-minute piece was broadcast in English and Spanish to 1.5 million listeners thru the National Public Radio Network across the United States. Researched and write one investigative story about an eco friendly initiative of the city of Chicago. The 5-minute piece was broadcast in English and Spanish to 1.5 million listeners thru the National Public Radio Network across the United States.