Search Engine Optimization Manager

• Aug 2020 - Present

- Develop and execute effective SEO strategies - Manage team of SEO Specialists - Managing offsite and onsite optimization projects and reporting on performance - Conduct keyword research to guide content teams - Review technical SEO issues and recommend fixes - Optimize website content, landing pages and paid search copy - Direct off-page optimization projects (e.g. link-building) - Collect data and report on traffic, rankings and other SEO aspects - Work with social media and PPC teams to optimize campaigns - Keep abreast of SEO and integrated marketing trends Show less

Co-Founder

• Apr 2020 - Dec 2020

SEO Specialist

• Jun 2019 - Apr 2020

Key duties and responsibilities: - Optimizing copy and landing pages for search engine optimization - Performing ongoing keyword research including discovery and expansion of keyword opportunities - Researching and implementing content recommendations for organic SEO success - Execute tests, collect and analyze data and results, identify trends and insights - Must be well versed with optimizing the website speed, size and functioning and ensuring the pages are error free and in-line with google’s search algorithm requirements - Track, report, and analyze website analytics and give recommendations according to the need. - Optimize website copy and landing pages for search engine listing and ensure that the content is both user and SEO friendly - Perform ongoing keyword discovery, expansion and optimization - Research and implement search engine optimization recommendations - Develop and implement link building strategy - Work with the development team to ensure SEO best practices are properly implemented on newly developed code - Optimize (on-page and off-page) websites including all subdomains and subdirectories for organic listing including image, social, local/maps and video optimization. Show less

Search Engine Optimization Consultant

• Sep 2019 - Nov 2019

- Provided digital marketing strategies to C-level executive - Create actionable items that are in line with the high-level objectives - Conducted website technical audits to improve digital presence. - Collaborated with the sales team on how to funnel leads coming from online - Provided digital marketing strategies to C-level executive - Create actionable items that are in line with the high-level objectives - Conducted website technical audits to improve digital presence. - Collaborated with the sales team on how to funnel leads coming from online

SEO Specialist

• Nov 2015 - May 2019

A battle-tested digital marketing company based in the Philippines with proven track records trusted by brands. Perform these duties: - Identify and implement strategies for increasing site traffic through organic search listings without being blacklisted. - Research and resolve HTML code and content, link architecture, and navigation issues. - Assist in layout of web pages when required. - Continually monitor organic search rankings to increase traffic and sales. - Analyze website strategies and translate qualitative or anecdotal data into recommendations and tactics for revising the strategies. - Create and review regular sales reports for various online sites and promotions. - Create reports based on data analyzed in relation to SEO/SEM. - Link build to boost SERP based on researched keywords. - Coordinate with content providers to consistently deliver SEO content-related outputs. - Online community management on social media and forum platforms. Show less

SEO Specialist

• Jan 2015 - Sep 2015

• Optimize successful SEO campaigns for major search engines • Create and execute client search strategies and plans • Keyword Research & Analysis • Develop Link Building and internal linking strategies • Provide ongoing support of all campaigns including reporting, analysis and optimization recommendations • Understand search engine marketing strategies, the search engine landscape, and the effectiveness of client campaigns • Develop documentation of processes and strategies • Proactively resolve client or internal questions or conflicts • Ongoing training of new or entry level employees. Assist with development of internal agency training content specific to SEO Show less

Digital Marketer

• Oct 2013 - Jan 2015

• Strategic SEO • Keyword Research • Property listings • Manage several mini sites • Strategic SEO • Keyword Research • Property listings • Manage several mini sites

Merchandise Planner

• Dec 2012 - Aug 2013

Product Display (Best Appropriate facing for each sku) Inventory and product reporting weekly & monthly Team Leader of Merchandizer Expiry Reporting Receiving product delivery and segregate products according to each destination on warehouse Product Display (Best Appropriate facing for each sku) Inventory and product reporting weekly & monthly Team Leader of Merchandizer Expiry Reporting Receiving product delivery and segregate products according to each destination on warehouse

Receiving Dispatching Unit

• Jun 2012 - Nov 2012

Checker Warehouse man Creating Purchase Order Physical and System Inventory Updating and Creating price tag Product facing and product segregation Checker Warehouse man Creating Purchase Order Physical and System Inventory Updating and Creating price tag Product facing and product segregation