Experience

Paystack

• United States
• Software Development
• 200 - 300 Employee

• Design Lead

  • Oct 2022 - Present

  Paystack, acquired by Stripe in 2020, is a payment services provider focusing on accelerating commerce in Africa. Paystack helps businesses in Africa get paid by anyone, anywhere in the world. I am the Design Lead for the global expansion team. Responsibilities: • Managing 3 product designers, delegating their work, giving them the freedom to make design decisions with my input and workshopping their career paths. • Writing product design documentation to summarise business knowledge and research findings. • Responsible for the overall design process with the product managers and engineers within 'Expansion'. • Designing and reviewing wireframes, mockups and prototypes in Whimsical and Figma. Notable contributions: • Collaborated with the Head of Product to implement a framework for product designers and product managers to work closer together from the inception of projects. • Implemented a weekly design blog for designers to reflect, teach and showcase their work to each other. • Led the redesign that improved One-Time Password (OTP) delivery for mobile money payments by 60%. • Designed the e-commerce checkout form to be Arabic and right-to-left for launch in Egypt. • Created a workspace in Notion to manage the team's ongoing work and provide visibility to the company. Show less



JEFF Fitness

• South Africa
• Health, Wellness & Fitness
• 1 - 100 Employee

• Lead Product Designer

  • Jul 2020 - Sep 2022

  JEFF Fitness is a fast-growing startup offering online personal 1-on-1 coaching and live health and fitness classes to a growing community who get results through our support. I worked within the leadership team and collaborated with our technology, marketing and operations teams to build intuitive and reliable systems that served our customers and enabled our colleagues to be more efficient in supporting our customers. Responsibilities: • Leading the product and UX design of our web app and communication channels. • Managing relationships and processes across our different business units to implement technology, marketing and operations initiatives. • Managing JEFF's relationship with our Ambassadors, the enthusiastic set of customers that support JEFF in community initiatives. Hosting monthly meetings and coordinating their queries with the relevant JEFF team members. Notable contributions: • Leading a web app redesign project to enable launching a new subscription product line. • Announcing product releases weekly to the company to keep them informed and excited. • Transforming JEFF's product strategy into a product design that is an intuitive way to access JEFF's offerings as well as allow for cross-selling to the different product lines. • Designing the experience and look-and-feel for a comprehensive set of features added for the launch of membership to the JEFF Web App. • Designing a smooth checkout and account creation process. • Implementing an internal ticketing process to manage incoming issues and feedback identified by colleagues. • Facilitating the design process to transition and improve the marketing website while moving from WordPress to Shopify. Show less



jamieandyou.com

• Design Services

• Lead UX Designer

  • Nov 2019 - Jun 2020

  Helping businesses to design websites & apps that are useful, usable & desirable. Balancing the business context, technological constraints, and user needs. Using my broad set of skills across UX, design, business, marketing, software development, and product strategy. Manifesting solutions as wireframes and mockups of what the websites and apps should look like to get the results the business is aiming to achieve. Helping businesses to design websites & apps that are useful, usable & desirable. Balancing the business context, technological constraints, and user needs. Using my broad set of skills across UX, design, business, marketing, software development, and product strategy. Manifesting solutions as wireframes and mockups of what the websites and apps should look like to get the results the business is aiming to achieve.



2U

• United States
• Education Administration Programs
• 700 & Above Employee

• Lead UX Designer

  • May 2018 - Oct 2019

  2U, Inc. acquired GetSmarter. I moved from our Systems & Technology team into our Learning Technology team to lead UX design within the Education Division. Scope of my role: • Leading UX design on our learning platform that delivers our GetSmarter online short courses. • Managing the UX designers on team projects and enhancements across learning environments. • Implementing UX methodologies into product and business processes and strategy. Key responsibilities: • Leading a team of UX designers; participating in, evangelising and overseeing the fullstack of UX design disciplines in the team. • Making informed and holistic design decisions based on a balance of user, pedagogical, technical and business strategy, needs and constraints. • Presenting measurable results that validate design decisions and demonstrate the effectiveness of a solution. • Setting UX guidelines and principles. • Removing roadblocks for the UX designers by negotiating and building relationships with different business stakeholders. Notable contributions: • Implemented a mobile device testing process for usability testing and user acceptance testing. • Implemented a usability testing process that includes moderated sessions with internal staff and unmoderated sessions using a third-party service on a staging environment. • Implemented a UX testing and analytics reporting process to provide product managers with insight into the effectiveness of launching a new feature. • Constructed a snapshot understanding of our students in support of better product development by integrating information gathered by our Market Research and Student Success teams. • Created a backlog process to allocate UX work within the team. • Started a UX monthly meeting to bring together UX team members from different departments to share knowledge and process. • Created a Design System that tracks common styles and feature implementations in support of improved productivity, collaboration and consistent product quality. Show less



GetSmarter

• South Africa
• E-Learning Providers
• 100 - 200 Employee

• UX Designer

  • Jan 2017 - Apr 2018

  Before transitioning from software developer to UX designer at GetSmarter, I had been doing UX design in a supplementary capacity to the software development during my degree and while working. UX design is a passion of mine, so when the team required someone doing it permanently, I took the opportunity and stepped into the role. Scope of my role: • Leading UX design on the Online Campus and Customer Relationship Management systems. Responsibility:• UX design of mockups and business process investigation in an agile software development team.Notable contributions:• Leading the UX design for the overhaul of the GetSmarter Online Campuses.• UX design for blocks in the GetSmarter Online Campuses related to student interaction; including the forum, and extension requests interfaces. Show less

• Software Developer

  • Jan 2016 - Dec 2016

  Scope of my role: • Full-stack software development across all in-house systems. Responsibility:• Making incremental improvements to and maintaining in-house systems, mostly Ruby on Rails.Notable contributions:• One of the full-stack developers on the getsmarter.com international website launch.• Set up an onboarding document for new developers who join the team, to reduce the time they need to get up to speed and start contributing to our production systems.



University of Cape Town

• South Africa
• Higher Education
• 700 & Above Employee

• Tutor of Systems Analysis and Systems Design & Development

  • Feb 2015 - Oct 2015

  I tutored second-year students in the fundamentals of analysis of business problems, followed by the design and development of a system that meets clients' needs and requirements. I tutored second-year students in the fundamentals of analysis of business problems, followed by the design and development of a system that meets clients' needs and requirements.



Unboxed - Solving knotty problems with big thinkers

• United Kingdom
• Information Technology & Services
• 1 - 100 Employee

• Internship

  • Dec 2014 - Dec 2014

  End of year vacation internship learning Ruby on Rails, Git and Agile Software Development Methodology. End of year vacation internship learning Ruby on Rails, Git and Agile Software Development Methodology.



Google

• United States
• Software Development
• 700 & Above Employee

• Google AdCamp EMEA 2014

  • Sep 2014 - Sep 2014

  Selected as one of the top 3% of eligible applicants for a 3-day immersive program. The program curriculum focused on Google's main advertising platforms including AdWords, YouTube, and Mobile. Competed in a team-based advertising challenge which entailed market and consumer analysis, developing a creative advertising strategy, and presenting final proposal to established sales product experts. Member of the winning team in the above mentioned team-based challenge. Selected as one of the top 3% of eligible applicants for a 3-day immersive program. The program curriculum focused on Google's main advertising platforms including AdWords, YouTube, and Mobile. Competed in a team-based advertising challenge which entailed market and consumer analysis, developing a creative advertising strategy, and presenting final proposal to established sales product experts. Member of the winning team in the above mentioned team-based challenge.



GetSmarter

• South Africa
• E-Learning Providers
• 100 - 200 Employee

• Freelance Consultant

  • Jan 2014 - Feb 2014

  Part-time freelance consulting work, focussing on UX design and processes for the updated GetSmarter marketing website. Part-time freelance consulting work, focussing on UX design and processes for the updated GetSmarter marketing website.



GetSmarter

• South Africa
• E-Learning Providers
• 100 - 200 Employee

• Internship

  • Nov 2013 - Nov 2013

  End of year vacation internship learning web design best practices. End of year vacation internship learning web design best practices.



Creative Spark, an M&C Saatchi company

• South Africa
• Marketing and Advertising
• 1 - 100 Employee

• Internship

  • Jun 2012 - Jun 2012

  Mid-year vacation internship learning the basics of content management systems. Mid-year vacation internship learning the basics of content management systems.