💫 James Armstrong

Managing Director at Social Firefly
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Contact Information
us****@****om
(386) 825-5501
Location
Brighton, England, United Kingdom, GB
Skills

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5.0

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Jennifer King

James is my #1 go to consultant when it comes to ANYTHING social media related. Meta management, for example, is extremely complex, but James knows every inch of it, and it doesn't stop there. James also knows how to create campaigns that work, and he is a pleasure to work with. Highly recommended.

Tumong Edwards

I have really enjoyed working with James. He really knows his stuff about Facebook Ads, his guidance has been extremely helpful. He’s always quick to respond, professional and supportive.

Thomas Gibbons

James is a wonderful marketer. He's creative and prides himself on being ahead of the curve in all things digital. I would definitely recommend James and look forward to working with him again.

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Credentials

  • BTEC Level 3 Award in Education and Training
    Pearson
    Mar, 2016
    - Nov, 2024
  • Facebook Certified Digital Marketing Associate
    Facebook Blueprint
    Feb, 2020
    - Nov, 2024

Experience

  • Social Firefly
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Managing Director
      • Feb 2018 - Present

      We started Social Firefly because we didn’t really buy in to the whole off-the-shelf-social-media-packages kind of vibe. We prefer to work with fewer clients so we can spend more time providing a bespoke service that properly aligns with what needs to be achieved.Our clients range from global education companies, charities and non-profits to large membership organisations in the UK. We love working with ethical companies and organisations doing good in the world. We started Social Firefly because we didn’t really buy in to the whole off-the-shelf-social-media-packages kind of vibe. We prefer to work with fewer clients so we can spend more time providing a bespoke service that properly aligns with what needs to be achieved.Our clients range from global education companies, charities and non-profits to large membership organisations in the UK. We love working with ethical companies and organisations doing good in the world.

  • Empower Agency
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Freelance Social Media and Content Marketer
      • Mar 2018 - Jun 2019

      I worked for Empower (previously Montfort) on a freelance basis. I helped set up and optimise Facebook advertising campaigns, report on performance, manage scheduling of social media content, and work on social media audits and strategies for their clients.Montfort's clients include both national and global organisations, non-for-profits and charities. I worked for Empower (previously Montfort) on a freelance basis. I helped set up and optimise Facebook advertising campaigns, report on performance, manage scheduling of social media content, and work on social media audits and strategies for their clients.Montfort's clients include both national and global organisations, non-for-profits and charities.

  • Sussex Police
    • United Kingdom
    • Law Enforcement
    • 700 & Above Employee
    • Digital Communications Manager
      • May 2015 - Feb 2018

      I developed the organisation's use of digital communications and social media. Including a major audit and recommendations for change to ensure an innovative and appropriate approach for the future. Ensuring that use of digital channels directly support and contribute to achieving organisational objectives and benefit operational policing.The force's main Facebook and Twitter accounts now reach on average 6.4 million people a month and engage with 5K a month.In my first quarter I increased social media traffic to Sussex Police’s website by 360% and engagement in Facebook by 900% with zero budget. Introduced a new social media management platform, training users of different abilities and disciplines, including the development of best practice. Set strategy and guidance for use of social media across this 5,000 employee organisation.Provide regular advice to senior officers and over 300 other social media users. Took responsibility for the digital and social engagement during the Shoreham Aircrash major incident. This work was shortlisted for a national CIPR award and won the force the Gold South of England CIPR PRide Award in crisis communications.Introduced Snapchat in 2016. The force's use continues to develop, with national press and local acclaim. Importantly the force has engaged with new members of the community and even had serious crimes reported through the app.Transformed the way we use social media to engage with and appeal to locate missing people locally, including the targeted use of Facebook and Instagram advertising.Manage the organisation's paid social, including Facebook, Instagram, Twitter and LinkedIn.Provide advice and innovative ideas to colleagues with regard to digital engagement for marketing campaigns, including advice on correct channels for reaching targeted audiences.Identifying and managing risks to reputation on social media.

    • Divisional Communications Manager (Account Manager)
      • Jul 2013 - May 2015

      As the East Sussex Divisional Communications Manager I was charged with delivering strategic and tactical communications support and advice to the county's Senior Management Team. Building external campaigns and events and internal change communications within East Sussex.Delivered communications aligned to business objectives to prevent and solve crime, encourage behaviour change, build public confidence and enhance the reputation of the force. Managed the internal and external communications for the politically and reputation sensitive closure of a police station and relocation of policing teams.Worked closely with Public Engagement officers, professionally overseeing their work and ensuring that work relates to district and divisional objectives which in turn helped to deliver organisational business objectives.Worked with key stakeholders and partnership agencies to deliver shared objectives and identify key risks and opportunities providing advice and support identifying appropriate actions.Developed Sussex wide service level agreements between Neighbourhood Watch, the Police and Crime Commissioner and the Chief Constable. A politically challenging negotiation.

    • Public Engagement Officer (Community Manager)
      • Mar 2012 - Jun 2013

      As one of the first Public Engagement Officers for Sussex Police I acted as an online community manager and a local copywriter producing both digital and print materials.My core role was to drive standards of public engagement across Rother District through a wide range of community engagement and communication activities, working closely with the Divisional Communications Manager, and within organisational, divisional and local communication and engagement strategies and priorities.Created an engagement plan which was adopted as organisational best practice.Developed local social media channels building engagement and relationships.Developed engagement plans for the districts annual operation for the safety of Camber beach, which attracts over 30,000 people during the summer.Developed an engaging blog as a police officer serving in Bexhill during World War Two, using an original police notebook for source material. A well received publication that was also printed and engaged a range of audiences .

    • Police Community Support Officer
      • Jan 2008 - Mar 2012

      Patrolling a designated area dealing with low-level nuisance and anti-social behaviour, forging links with the public and businesses. Providing reliable support to frontline police, helping to reduce crime and reduce the fear of crime. I had the authority to remove vehicles and issue fixed penalty tickets, and to conduct other duties that do not require the powers of a police officer, such as directing traffic and guarding crime scenes.It was during this role that I discovered my passion for public engagement, becoming one of the first front-line police staff members to utlise Twitter to build relationships and engage with the public.

  • Gwent Police
    • United Kingdom
    • Public Safety
    • 300 - 400 Employee
    • Media And Communications Officer (NATO Summit)
      • Sep 2014 - Sep 2014

      I was part of a national team of police communicators chosen to work with Gwent Police, Wales to manage NATO's Policing and Security communications at the NATO Summit in Cardiff. This included internal, external, partner and media communications, press releases and social media.This meant dealing with the press and PR teams of world leaders, Government and every UK police force involved, as well as national and international news outlets.The team's work was highly praised throughout the communications community, with the Twitter account, which was set up in my team, and the use of social media, lead by me and my colleagues, being highly commended by industry (Police Oracle) and national media.

Education

  • Chartered Institute of Marketing
    Level 6 Professional Diploma in Marketing, Marketing
    2014 - 2016
  • Sussex Downs College, Eastbourne
    A Level Photography, A
    2007 - 2009
  • Sussex Downs College, Lewes
    BTec in Uniformed Public Services, Distinction, Merit, Merit
    2003 - 2005

Community

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