Experience

Vessel Packaging Co.

• Canada
• Food and Beverage Services
• 1 - 100 Employee

• Business Process Manager

  • Oct 2021 - Present

• Business Process Development / Marketing / Sales Coordinator

  • Mar 2020 - Oct 2021

  Leveraging 3 years of experience working a variety of roles at Vessel, developed and documented the role of Sales Coordinator. The process included analysis and evaluation of existing systems and processes through interviews with internal and external stakeholders; redesign and automation of facets of our orders process; iterative improvement of the new system while acting as Sales Coordinator; the creation of detailed documentation; and training of new Sales Coordinators. Also responsible for development of national b2b marketing strategy, and additional business process analysis and design.

• Marketing/Design Specialist

  • Mar 2017 - Mar 2020

  - Oversight and execution of full rebranding and relaunch project, working alongside external branding agency partners to develop brand strategy and creative direction and designed final deliverables including a full bilingual website re-design, build and launch in Webflow.- Re-design, build, optimisation and maintenance of previous wordpress website, doubling the monthly volume of sales enquiries immediately.- Branding, packaging design and design consulting for external clients, primarily breweries and other beverage producers.- Designed all internal and external company materials, including marketing collateral, sales sheets, print ads, etc.- Developed and executed SEO strategies resulting in consistent, organic, front page positionings for high value keywords for both sites.- Developed marketing strategies.



bro! clothing

• Retail Apparel and Fashion
• 1 - 100 Employee

• Co-Owner

  • May 2011 - Present

  Founded on the core principals of having fun and riding with your buddies – bro! clothing offers a unique selection of soft goods for all your action sports needs. Founded on the core principals of having fun and riding with your buddies – bro! clothing offers a unique selection of soft goods for all your action sports needs.



JJ Coates

• Freelance Translator

  • May 2013 - Nov 2016

  Working primarily German > English, specialising in Action Sports Marketing, editorial, copywriting. Working primarily German > English, specialising in Action Sports Marketing, editorial, copywriting.



Old Tree Brewery

• Brighton, United Kingdom

• Partner

  • Oct 2015 - Apr 2016

  The Old Tree Brewery is a social enterprise and brewery project focusing on food-forestry and fermentation for health and environmental repair. The Old Tree Brewery is a social enterprise and brewery project focusing on food-forestry and fermentation for health and environmental repair.



Blue Tomato GmbH

• Austria
• Retail
• 100 - 200 Employee

• Marketing Intern

  • Aug 2012 - May 2013

  Blue Tomato is one of Europe’s leading online shops for snowboarding, freeskiing, surfing, skating and streetwear. Blue Tomato is one of Europe’s leading online shops for snowboarding, freeskiing, surfing, skating and streetwear.