Experience

TZ APAC

• Singapore
• IT Services and IT Consulting
• 1 - 100 Employee

• Head Of Marketing

  • Jun 2022 - Present

  ● Managing a team of five marketing professionals and two agencies with one common goal of increasing awareness and building the reputation of the Tezos blockchain in Asia● Setting out yearly marketing strategies and quarterly team and individual KPIs to ensure that goals are on track to be met● Building brand awareness and reputation through more than 170 media mentions in Tier 1 regional publications including Bloomberg, SCMP, The Jakarta Post, Manila Buletin and more● Growing owned marketing channels. Social media channels like Twitter and LinkedIn have seen an average of 75% growth without a single dollar in ad spend. The TZ APAC content hub which was built from scratch has attracted more than 16,000 readers● Improving thought leadership in the industry through the development of industry reports● Amplifying global sponsorships with outfits such as McLaren Racing and Manchester United to engage local communities in Asia Show less

• Head of Digital Marketing and Communications

  • Jan 2022 - Jun 2022

  ● Revamped owned channels such as Twitter and LinkedIn to create more interactive, engaging and human-centric content. New content series such as #StarsofTZAPAC triggered hikes in engagement and following● Built a team from scratch, starting with a marketing campaigns manager and a graphic designer● Provided publicity power to key campaigns such as the Tezos exhibitions in S.E.A. Focus and Art Basel Hong Kong● Secured a promotion to Head of Marketing within six months of the role



Tigerhall

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Integrated Campaigns and PR Manager

  • Jan 2020 - Dec 2021

  In this role, I plan, conceptualise and execute all marketing campaigns and activities across all earned, owned and paid channels. I oversee the company's owned marketing channels — which include social media and CRM accounts — and work with the growth marketing function closely. Proud to be a part of a team that has seen our marketing campaigns featured in key regional trade publications like Marketing Interactive and Marketing in Asia.I also continue to lead and execute Public Relations campaigns to develop the media's understanding of Tigerhall, enhance the thought leadership profile of our CEO and amplify key events and announcements surrounding the business. Media coverage have been secured with key publications in the region and around the world such as The Business Times, The Star, Forbes, Business Standard, Entrepreneur Magazine and more. Show less

• International PR & Marketing Strategist

  • Jul 2019 - Jan 2020

  During my first appointment in Tigerhall, I operated in a two-pronged role managing Tigerhall's organic marketing channels and Public Relations efforts.On the marketing front, I handled the business' social media, events promotions, B2B content marketing and CRM channels such as email newsletters and push notifications. I developed marketing plans and strategies to raise awareness, build brand interest and effectively communicate with users through the different marketing channels.I also led and executed Public Relations campaigns to develop the media's understanding of Tigerhall, enhance the thought leadership profile of our CEO and amplify key events and announcements surrounding the business. Media interviews have been secured with key publications in Singapore and Malaysia such as The Star, MoneyFM, HR Asia, BFM 89.9, The Sun, Kr Asia and Bllnr.sg. Show less



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• PR Associate

  • May 2019 - Jul 2019

  During my time with Weber's sports team, I worked on some of the most prestigious local and global sporting events. I was involved in sponsorship activation campaigns, influencer marketing programmes and media relations for some of the world's most renowned brands. Some of the clients that I worked with include: - Ultimate Fighting Championship (UFC) Part of the team tasked to raise the profile and awareness of UFC to consumers in SEA. As a key driver of media relations, I helped in developing the media's familiarity of the brand and securing interviews between journalists and fighters to generate interest around the fights Reference: https://www.straitstimes.com/sport/mma-jon-jones-defends-ufc-title-to-enhance-status-as-the-greatest-fighter - IRONMAN Asia Worked on generating excitement around the Standard Chartered Singapore Marathon 2019. I was one of the key drivers for media relations and awareness generation for the first SCSM night format. Reference: https://www.channelnewsasia.com/news/singapore/standard-chartered-singapore-marathon-night-race-first-time-11573480 - ExxonMobil I worked on an influencer marketing campaign to develop brand love for Esso's fuels and awareness around the Synergy Supreme + promotions. I developed influencer briefs and was responsible for bringing the likes of Michelle Chong, Paul Foster, Jae Liew and Jade Seah onboard the campaign. I also worked on ExxonMobil's Formula 1 campaign to come up with and execute activation ideas around the company's sponsorship with Aston Martin Red Bull Racing. Show less



FINN Partners Singapore

• Singapore
• Advertising Services
• 1 - 100 Employee

• PR Account Coordinator

  • Jan 2018 - Apr 2019

  At Ying, I supported industry leaders in tech sub-sectors such as robotics, data analytics, information services and automation, as well as other realms such as manufacturing, healthcare and food ingredients. I predominantly served as a main POC for clients, a key driver for media relationships and the first node for content development and planning. Some of the highlights of my time at Ying include: - Secured 100% media attendance for the launch of a client's research hub. A total of 11 journalists from local and regional trade publications attended the event, which was also covered by key dailies such as The Business Times. Link: https://www.businesstimes.com.sg/energy-commodities/evonik-opens-new-research-hub-in-singapore - Identified media opportunities to enhance clients' brand awareness. Successfully pitched and secured feature stories, thought leadership articles and key announcements to key local and regional media. Link: https://www.todayonline.com/singapore/brains-behind-robots-package-goods-take-stock-warehouses - Facilitated media attendance and developing a press release for a client's media roundtable in Jakarta that was attended by journalists from nine local and regional media. The roundtable also garnered almost 30 pieces of coverage with local media, raising brand awareness in the process. Link: https://www.republika.co.id/berita/gaya-hidup/info-sehat/18/10/03/pg0x38284-gula-dari-buah-bit-solusi-diabetes - Secured interviews with key publications such as MoneyFM and Nikkei Asian Review on the back of a report launched by a client on the impact of migrant domestic workers in APAC. Link : https://www.moneyfm893.sg/guest/sisca-margaretta-cmo-asia-pacific-at-experian/ - Conceptualised and developed LinkedIn content for a C-suite client as part of a 4-month Social Media Ambassador Programme. An 11% hike in Social Selling Index was secured at the end of the project, along with a rise to the top 5% of executives in the same industry. Show less



Spurwing Communications

• Singapore
• Public Relations and Communications Services
• 1 - 100 Employee

• Communications Strategy Intern

  • Oct 2017 - Dec 2017



The Republic of Singapore Air Force Information Centre

• Singapore

• Staff Writer

  • Jul 2013 - Jul 2015

  At the Air Force Information Centre, I was part of the team that managed the social media platforms for The Republic of Singapore Air Force (RSAF). My main role was to generate content on a daily basis through writing, video editing and social media planning. I contributed various ideas that stimulated positive interaction with Singaporeans which increased follower counts and generated plenty of positive traction on the RSAF's Facebook and Instagram accounts. I also had the opportunity to plan and execute social media campaigns to generate interest and footfall for landmark RSAF events such as the Black Knights' performance at the Singapore Air Show in 2014 and the RSAF45@Heartlands events in 2015. In 2014, I was deployed to cover an exercise between the RSAF and the Indonesian Air Force as a photojournalist. I had the honour of writing articles and taking photos of the exercise that were eventually featured in the Air Force News magazine and RSAF's Facebook and Instagram pages. Show less



Vanda

• Singapore
• Wellness and Fitness Services
• 1 - 100 Employee

• Sales Associate

  • Mar 2013 - Jun 2013

  Worked for Vanda Boxing Club, the martial arts gym under Vanda Sports Group. Managed to hone and develop my selling skills as one of my main roles was to sell gym membership. Also acted as the first point of contact at the club, interacting and developing relationships with potential clients and members on a daily basis. Worked for Vanda Boxing Club, the martial arts gym under Vanda Sports Group. Managed to hone and develop my selling skills as one of my main roles was to sell gym membership. Also acted as the first point of contact at the club, interacting and developing relationships with potential clients and members on a daily basis.