Lead UX Designer I Digital Transformation

• Apr 2021 - Present

Founder

• 2015 - Present

About Polarbearstudio shop @2020 Polarbearstudio. All Rights Reserved. Inspiration : “The Journey of thousand miles begins with a single step”. - Lao Tzu A design duo who love traveling, adore domestic architecture, literally come up with ideas to create nice little things inspired by our journey and to share finelines shown glimpse of cityscapes. Take a moment with closer look over the patterns time to time and let's enjoy thinking of your next trip you may go for---enjoy the ride! Show less

AVP - Customer Experience, UX/UI Designer Lead, Digital Transformation

• May 2018 - Apr 2021

Responsibilities Project : GTB Corporate Portal (website and mobile) (2019-2020) -Discovery, diagnose and design GTB transformation digital strategy -Research on customer pain points and leading portal designs -New integrated K-Corp screen design (e.g., new UXUI, business requirements, customer testing) -Deliver designs for digital channels, all the way from creating wireframe, rough sketches, usability testing until pixel-perfect interacts. Project : Trade online and international transactions (2020) -Research on customer pain points and leading portal designs -Assessment of current process and supporting org for int'l and trade online -New Trade online portal design (e.g., new UXUI, business requirements, new process, customer testing) -Deliver designs for digital channels, all the way from creating wireframe, rough sketches, usability testing until pixel-perfect interacts. Project : New Digital Zone (ATM Zone) format for KTB branches Project : Specialized branch format Design Lead (Service design, Conceptual Design and Interior Design) in digital transformation & process across segments in financial industry e.g. Icon Siam (2018), Singha Complex (2019) , Thai Bev (2019), Thammasart University Rangsit Campus (2019), MEA Ploenchit (2020) Show less

Senior UX Designer

• Feb 2016 - Apr 2018

Responsibilities Project : SCB Easy App : New Feature - Mutual Fund Onboarding (2018) SCB Easy App : New Feature - Open Online Account (2018) - Research and create realistic, conceptual customer journey to develop apps user experience, Deliver designs for digital channels, all the way from creating wireframe, rough sketches, usability testing until pixel-perfect interacts. Project : SCB Express 4 pilots (2017) Design Lead Workstream and Project Management (Service design, Conceptual Design and Interior Design) e.g. Megabangna, Seacon square, The mall thapra and Fashion island Project : SCB business center pilot site (Ladprao 59) (2016) Design Lead Workstream and Project Management (Service design, Conceptual Design and Interior Design) Show less

Lead Graphic Designer

• Jan 2016 - Feb 2016

Graphics team lead : branding, wayfinding signage and graphics design work specializing in Residential and Hospitality projects Clients : 198 Wireless Residential (Wittayu Road), U-Nimman Hotel (Chiangmai) Graphics team lead : branding, wayfinding signage and graphics design work specializing in Residential and Hospitality projects Clients : 198 Wireless Residential (Wittayu Road), U-Nimman Hotel (Chiangmai)

Freelance Graphic Designer

• Dec 2014 - Oct 2015

Graphic Division Leader, Graphic Project Designer

• Jun 2004 - Nov 2014

Graphics team lead : branding, wayfinding signage and graphics design work specializing in retail and commercial projects Clients asia and Europe as followings; Akmerkez (Istanbul) / Capitol Mall (Istanbul) / FE’21projects, Tao Yuan, Pao Ching, Kao hsiung (Taiwan) / Beijing Financial Street (China) / Akasya (Turkey) / Bao Da Xiang (Shanghai) / Amanda (China) / Mykal Harbin (China) / TFG Harbin (China) / Central Rama 2 (Bangkok) /Fondooz (Bangkok) Singapore Science Center / Bella Vista Hotel/Leisure Complex (India) / Shanghai Hongqiao Airport New West Terminal / 360 Entertainment Mall (Kuwait) / Jeddah Central Mall / Tesco throughout China Zen Shenyang (China) / Central Chengdu (China) / Bank of Ayudyah's new brand implementation throughout Thailand / Robinson Rama 9 (Bangkok) / Avani (Bangkok) / Beijing Kerry Centre (China) / Krem Karamel (Istanbul) / Hisense Changsha/ Qingdao / Metrowalk (Taiwan) and Forum 66 (Shenyang) Show less

Guest lecturer at Faculty of Fined and Applied Art

• 2004 - 2008

Lecturing subjects : Exhibition Design / Environmental Graphic Design / Wayfinding and Signage Design/ Concept Thinking Lecturing subjects : Exhibition Design / Environmental Graphic Design / Wayfinding and Signage Design/ Concept Thinking

Interior Designer

• Feb 2000 - Apr 2001

Project : Retail and Commercial Clients : FE’21 (Taipei), city stars (Egypt), Berjaya Times Square (Kulalumpur) Project : Retail and Commercial Clients : FE’21 (Taipei), city stars (Egypt), Berjaya Times Square (Kulalumpur)

Interior Design

• 1999 - 2000

hospitality projects hospitality projects