Experience

INA Solutions

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Entrepreneur

  • Jun 2013 - Present

  > Online Consultany -Providing consultancy for Govt and Non Govt Tender. > PWD Registration, GST Services > BPO/Call Centre Owner > Digital Signature > Online Consultany -Providing consultancy for Govt and Non Govt Tender. > PWD Registration, GST Services > BPO/Call Centre Owner > Digital Signature



MTS Group

• Transportation, Logistics and Storage

• Head- Trade Marketing

  • Aug 2012 - May 2013

  Handling ATL and BTL Acitvites for the circle -Responsible for Planning, Budgeting and Controlling of MARCOM activities (ATL & BTL activities). -Dealing with creative agencies, briefing and obtaining desired outputs for the brand on day to day basis. -Effectively communicating and launching of new product and brand campaign through PR as a channel -Planning, finalizing and negotiating for the OOH media for good visibility across circle to stand out in the cluttered market place. -Coordinate with internal departments for brand communication and initiatives. -Initiate and develop promotional campaigns in coordination with the product and sales team. -Ensure High Retail Visibility through POP, Signage’s, Dongal’s, Wall painting, and merchandising. -Ideation, conceptualization and operation of BTL activities in Urban & rural area for brand connect -Ownership of developing and implementing 360 marketing Communication and programs for all Brand & Product Campaigns -Handling team of Trade Marketing Executive to ensure all trade marketing activities to be carried out as per the output desired. Show less



Videocon Telecommunications Ltd

• India
• Telecommunications
• 700 & Above Employee

• Marcom Head ( Manager)

  • Dec 2009 - Aug 2012

  1.Planning, Budgeting and Control of MARCOM activities (ATL & BTL activities). 2.Retail Visibility: Ensure High Retail Visibility through POP, Signage’s and merchandising. 3.BTL Activation: Ideation, conceptualization and operation of BTL activities in Urban & rural area for brand connect. 4.Brand: Ensure proper communication in region as per the brand guidelines in coordination with the corporate Brand Team. 5.Agency Coordination: Dealing with creative agencies, briefing and obtaining desired outputs for the brand. 6.Outdoor visibility: Planning, finalizing and negotiating for the OOH media for good visibility across Gujarat to stand out in the cluttered market place. 7.Internal Communication: Coordinate with internal departments for brand communication and initiatives. 8.External Communication: Initiate and develop promotional campaigns in coordination with the product and sales team. 9.Support launch of new product through execution of branding and local communication initiatives. 10.Planning and monitoring of new town launches. Show less



Reliance Communications Ltd

• Telecommunications
• 1 - 100 Employee

• Deputy Manager - Regional Marketing Lead

  • Nov 2007 - Nov 2009

  Working as Regional Marketing Lead for West Region.Handling all ATL & BTL activities for the region,effective utlisation of budget across all medias.Planning & execution of all promotional activites within the region. Working as Regional Marketing Lead for West Region.Handling all ATL & BTL activities for the region,effective utlisation of budget across all medias.Planning & execution of all promotional activites within the region.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Trade Marketing Executive

  • Jul 2006 - Nov 2007

  1.Focused on battle for the “shopper’s wallet” in MT accounts. 2.Assess category opportunities and analyze competitor behaviors. 3.Generate and evaluate account / region / category activity options. 4.Construct trade launch plans for new accounts /launches /relaunches with the trade marketing team. 5.Promotion planning & evaluation of different operations in the area. 6.Measure and review account / category / region performance. 7.Identify gaps and opportunities and propose options to improve. 8.Analyze causes of deviation from plan and recommend actions to improve. 9.Manage and Provide inputs to improve visual merchandising and visibility in the region. 10.Responsible for handling 3rd Party operations in the geography. 11.Conceptualize and build capability for execution of merchandising templates and planogram for the region. 12.Track trade marketing investment in region / category / account Show less



Marico Limited

• India
• Manufacturing
• 700 & Above Employee

• Brand Promotion Officer at Bangalore

  • Jul 2002 - Jul 2006

  As a Brand Promotion Officere, handling Saffola Brand for the region. Organizing BTL activites & PR related activities for the region. Partcipate in conferences and events to promote brand "Saffola". As a Brand Promotion Officere, handling Saffola Brand for the region. Organizing BTL activites & PR related activities for the region. Partcipate in conferences and events to promote brand "Saffola".