Experience

Yakult Danone India Pvt Ltd

• Food & Beverages
• 200 - 300 Employee

• Manager Retail Sales

  • Apr 2022 - Present

• Deputy Manager

  • Oct 2015 - Apr 2022

  • Responsible for delivering Volume, Market share & GP goals for the assigned Modern trade & GT customers, by building & executing customer-wise plans. Also collaborating with cross-functional teams & regional teams to execute plans to grow business as per plan and gain market share. • Leading a Sales team and liaise with Trade Partners to achieve business growth. Responsible for Overall development of the Sales team. Conduct monthly & quarterly review meetings and provide feedback to AMs & SEs Assign ratings and discuss the assessment with the employee.• Formulation of Sales Strategies, Creative & Visibility Planning for sales related activities for the area to drive volumes, visibility and reach.• Planning and Achieving primary & secondary sales targets through a mix of Modern Trade & General Trade and Sales led initiatives - outlet expansion, growth and experimentation in the market. Coordinating with shopkeepers, various Buyers, Category Heads etc. for overall functioning and building relationship with these accounts for overall growth.• Ensure Merchandising at require retail outlet, execution & monitoring all promotional activities, visibilities & Analyzing market movement of the product.• Training and motivation of In-shop demonstrators/Promoters to enable them drive the business goals. Validating sales team/ISD performance, running sales training meetings and Ensuring transmission and circulation of information to ISDs.• Keeping a close watch on the stock aging at the cold storage and intervening for faster liquidation of aging stock• Collate data and prepare reports to track various parameters e.g. Sales Efficiency, Sales Achievement and Champion's Scorecard and discus the Champion's Scorecard with the Team. Tracking/Analysing the low performing stores, further identifying cause i.e., either- poor display, lack of focus on the sectio Show less



Unique Agro Products (Frozen Treat)

• New Delhi, Delhi, India

• Business Development Executive

  • Aug 2011 - Sep 2015

  • Managing & Acquiring Various modern trade accounts/retails chains (Easy day,Metro CC,Max Hyper,Spencer's, Save Max,Republic of chicken). •Negotiating terms of trade, Maintain healthy relationship with Key accounts customers (Category, Buying & Operations, and Commercial) • Achieving Primary & Secondary Sales target by mobilizing the team around sales targets, reviewing and monitoring targets on weekly / monthly basis. • Managing distributor & Assisting in order capture & Delivery systems. . • Regular Store visits to review & for the briefing sales team on strategy to follow to achieve sales target and better management of stocks for quick servicing of purchase orders. • Listing & Linking of New SKUs across outlets, Ensuring Promo Implementation and Updated Signage and Ensuring 100% fill rates to accounts. • Analysis of sales data and maintaining MIS report. Show less