Experience

RELAXO FOOTWEARS LIMITED

• India
• Consumer Goods
• 700 & Above Employee

• AGM-Category and Portfolio

  • Sep 2022 - Present

  Handling Retail Portfolio Handling Retail Portfolio



Bata India Limited

• India
• Retail Apparel and Fashion
• 700 & Above Employee

• Merchandising Manager

  • Feb 2018 - May 2021

  Responsibilities- • Taking care of B&M of volume products for Distribution, Key accounts, MEP and Export verticals. • Maintaining healthy and right stock levels for all concepts. • Developing range for Key accounts and Export vertical as per their regional/national requirement • Achieving top-line and bottom-line targets. • Getting rid of aged stock (or discontinued lines) by means of promotion/liquidations etc. • Maintaining relations with key distributors of major business towns • Regularly reviewing range and marketing activities of competitors and planning future activities • Reviewing the assortment every season and its performance to plan new additions. • Following trends forecasted by WGSN and incorporating in new range development to the extent possible. • Appraising production capacities of factories every season and suggesting corrective course of action depending on forecast/plan. • Coordinating with sales team and distributor’s and updating them of new technologies and products planned for launch by means of ‘Trade Show’. • Finalizing ‘HERO’ products and driving their sales and margin (by way of TOT with factories) • Coordinating with marketing department and planning promotional material basis the budget allocated. Show less



Vishal Mega Mart Pvt.Ltd.

• Delhi/NCR, India

• Sr. Buyer - Footwear

  • Feb 2010 - Feb 2018

  Responsible for buying of Footwear for 220 stores of Vishal Mega Mart spread across India. Key responsibilities- * Sales Forecasting/projections. * Product development on the basis of trend and color forecasts of the upcoming season * Range/assortment planning for PAN India stores keeping in mind the demographics of different regions. * Finalizing OTB(open to buy) with the planning team * Vendor selection and TOT(terms of trade) finalization * Product selection and pricing(Markdown or markup as applicable) in sink with margin requirement of the organization * Order placement and regular follow up's on in different production stages * Planning promotions and events in coordination with marketing team. * Maintaining right stock levels so as to achieve negative working capital * Formulating Import strategies/plans and buying from China and Thailand to maintain product differentiation. * Coordinating with functions like supply chain management, marketing, store planning and store operations teams to achieve business goals. Basically doing all that is necessary to manage a category as an individual SBU(strategic business unit) Show less



Accman Institute of Management- Greater Noida

• Greater Noida, Uttar Pradesh

• Lecturer (Retail & B&M)

  • Sep 2009 - Feb 2010

  Worked as Lecturer and batch coordinator for Retail PGDM students. Though the tenure as a full time educationist was only six months but it was an enriching experience. Got in academics as I shifted from Mumbai to Delhi. Worked as Lecturer and batch coordinator for Retail PGDM students. Though the tenure as a full time educationist was only six months but it was an enriching experience. Got in academics as I shifted from Mumbai to Delhi.



Aditya Birla Retail Limited

• India
• Retail
• 700 & Above Employee

• Asst. Manager(Buying & Merchandising)

  • Dec 2007 - May 2009

  Joined ABRL as Asst. Manager(B&M) for footwear category for Supermarkets and Hypermarkets. Responsible for achieving topline and bottom line of the category. * Vendor engagement and product selection * Order placement for regional supplies(for fulfilling requirements of supermarkets located in different regions) and DSD(direct store delivery) in case of hypermarket stores * Implementation of display standards * Space planning and layout finalization for new stores etc. Joined ABRL as Asst. Manager(B&M) for footwear category for Supermarkets and Hypermarkets. Responsible for achieving topline and bottom line of the category. * Vendor engagement and product selection * Order placement for regional supplies(for fulfilling requirements of supermarkets located in different regions) and DSD(direct store delivery) in case of hypermarket stores * Implementation of display standards * Space planning and layout finalization for new stores etc.



Catwalk worldwide Pvt.Ltd.(Mumbai)

• Mumbai Area, India

• Merchandiser

  • Nov 2006 - Oct 2007

  Handling 7 EBO's(Exclusive brand outlet) and 28 SIS(Shop in Shop) stores of Catwalk across different departmental chains like Shoppers stop, Lifestyle, Piramyd, Central and Pantaloons etc. as a business head. Dealing with the concerned managers in the departmental chains for smooth functioning of Shop in Shops. Handled a team of 100 people including Regional managers, store managers and sales staff. Daily follow up's and navigation of regional and store managers. Managing store replenishments and analyzing customers requirements store wise. Deciding on the displays of the stores and making sure they are maintained Planning EOSS(end of season sale) in sink with departmental chains EOSS. Organizing monthly meetings with regional managers and evaluating store performance against targets. Show less



Lakewood Malls Pvt.Ltd.(Mumbai)

• Mumbai Area, India

• Buyer and Merchandiser-Footwear, Sports apparel, Luggage and accessories

  • Aug 2004 - Jun 2006

  I had chosen store operations in the beginning of my career so as to understand the buying behavior of customers and know the basic functioning of a retail store. After spending almost an year in retail operations, I was promoted and given the Buying and Merchandising role to perform for 'The Loft' stores. Started career as a Department manager in store operations. Key responsibility was to handle/manage a team of 40 sales staff and mentor them to achieve sales targets. Dealing with the customers helped me understand what all things need to be kept in mind while planning a range and doing buying for a retail store. As Buyer and Merchandiser, was responsible to * Engage different national and international brands on SOR(sales or return) basis. * Negotiate on number of options, display area, minimum guaranteed sales and margin etc. * Selling store space/empty walls to brands for branding and promotional activities on monthly rental basis as this was part of category owner's KRA. * Develop a footwear range for private label named 'First Step' * Delivering GMROI and GMROF Show less