Jiska Suurland-Willemsen

Brand, Content & Campaign Manager - Het Financieele Dagblad & BNR Nieuwsradio at FD Mediagroep
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Contact Information
Location
The Randstad, Netherlands, NL
Languages
  • English Native or bilingual proficiency
  • Dutch Native or bilingual proficiency

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Zaida E.

Jiska is a positive, highly valued team member in our European marcomms network. It's been fantastic to work with her over the past year: she is a fast, strategic thinker that easily builds and develops relationships with key stakeholders. Her flexible, can-do attitude make her both reliable and also a good general sense-checker. Jiska gets stuff done: testament to her project management skills, she enjoys tackling projects in a planned and structured way; and is quick to implement agreed action plans while keeping everyone well informed. Any company would be lucky to have someone like Jiska on their team!

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Credentials

  • Certified Clang Professional
    E-Village
    Mar, 2014
    - Sep, 2024

Experience

    • Netherlands
    • Media Production
    • 100 - 200 Employee
    • Brand, Content & Campaign Manager - Het Financieele Dagblad & BNR Nieuwsradio
      • Oct 2021 - Present
    • Advertising Services
    • Freelance Marketing/ Communication/ Campaign Management Professional
      • Oct 2016 - Jan 2023

      - Professional Marketing/ Communication advice & implementation - Marketing Strategy development and/ or consultancy - Freelance/ a.i. basis - Specialisations: marketing, marketing communication, communication, strategy, PR, online, social, blogging, web site traffic growth, web site UI, introducing new brands into the market - Job Titles: Brand Manager, Campaign Manager, Content Manager, Communication Advisor Copywriter, Eventmanager - Professional Marketing/ Communication advice & implementation - Marketing Strategy development and/ or consultancy - Freelance/ a.i. basis - Specialisations: marketing, marketing communication, communication, strategy, PR, online, social, blogging, web site traffic growth, web site UI, introducing new brands into the market - Job Titles: Brand Manager, Campaign Manager, Content Manager, Communication Advisor Copywriter, Eventmanager

    • Netherlands
    • Design
    • Marketing Communications Specialist
      • Oct 2020 - Oct 2021

      Defining the yearly Marketing-Communication plan to raise awareness for the (sustainable) projects of Arup in the Netherlands. Producing and sharing content through i.e. project pages, PR, external platforms like Change Inc., project videos, social and webinars. Also working extensively together with the Arup Europe and Arup Global team. Defining the yearly Marketing-Communication plan to raise awareness for the (sustainable) projects of Arup in the Netherlands. Producing and sharing content through i.e. project pages, PR, external platforms like Change Inc., project videos, social and webinars. Also working extensively together with the Arup Europe and Arup Global team.

    • Netherlands
    • Truck Transportation
    • 1 - 100 Employee
    • Marketing Manager
      • Apr 2018 - May 2020

      Cycleon provides (online) return solutions to clients such as Havaianas, Nikon, Allbirds and many other large brands. For Cycleon I focussed on designing, rewriting and creating their new website, increasing followers base and engagement rate on social, HR recruitment marketing and event management for Europe and the US. Cycleon provides (online) return solutions to clients such as Havaianas, Nikon, Allbirds and many other large brands. For Cycleon I focussed on designing, rewriting and creating their new website, increasing followers base and engagement rate on social, HR recruitment marketing and event management for Europe and the US.

    • Netherlands
    • Real Estate
    • 400 - 500 Employee
    • Communication Specialist
      • Feb 2017 - Nov 2017

      For BPD I worked on setting up a new content strategy. As it meant engaging the whole organization from management to IT it involved extensive project management and internal communication. We made content in 3 different categories to engage municipalities and the government; affordable living, sustainable development and integrated area development approach. For BPD I worked on setting up a new content strategy. As it meant engaging the whole organization from management to IT it involved extensive project management and internal communication. We made content in 3 different categories to engage municipalities and the government; affordable living, sustainable development and integrated area development approach.

    • Brazil
    • Software Development
    • Marketing Manager
      • Aug 2016 - Nov 2017

      Defined Marketing Strategy and launched Ensplore's new B2C travel website. Set up large social campaigns to generate leads to ensplore.com, worked on visibility through PR and managed a content team producing travel content for the website. Defined Marketing Strategy and launched Ensplore's new B2C travel website. Set up large social campaigns to generate leads to ensplore.com, worked on visibility through PR and managed a content team producing travel content for the website.

    • Food and Beverage Services
    • 1 - 100 Employee
    • Founder and owner
      • Jul 2014 - Oct 2017

      Development of fresh, pure, hand baked gluten-free cookies, baked by professional bakers and sold in luxury deli's in Amsterdam. Development of fresh, pure, hand baked gluten-free cookies, baked by professional bakers and sold in luxury deli's in Amsterdam.

    • Japan
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Marketing Manager
      • Sep 2015 - Jul 2016

      Responsible for the Marketing activities around the launch of a new Panasonic product: Panasonic Nubo, worlds first and only Mobile (4G) Monitoring Camera. Responsibilities include: - Brand development - Developing the marketing strategy and plan - Management of the marketing mix - Online sales channel development (website, social media, online advertising, etc) - Managing agencies (PR bureau, Online Marketing bureau, Creative agency, etc) - Measuring (online) success - Managing budgets - Ensuring timely delivery - Writing copy - Managing designers and approving images - Developing guidelines - Making customer focused decisions - Managing design team & web development team Show less

    • Netherlands
    • Financial Services
    • 400 - 500 Employee
    • Marketing Campaign Manager
      • Nov 2014 - Aug 2015

      As a campaign manager excellent organisational skills are required. I oversaw all aspects of the campaign including day-to-day operations, coordination and implementation. I was also responsible for creating and managing the campaign budget. Alsp responsible for two major campaigns within LeasePlan: the "superdeals" campaign and "AutoRAI 2015" campaign.

    • Marketing Communications Advisor
      • Dec 2011 - Aug 2015

      Responsible for communication to LeasePlan leasedrivers. Online & Offline. Project Management of magazine DRIVE, optimization of online portal 'My LeasePlan', Social Media, communication of tax matters, events for leasedrivers, etc.

    • Chairman of the board - Young LeasePlan
      • Jul 2011 - Oct 2013

      Young LeasePlan aims to invole young professionals working at LeasePlan in the Netherlands by organizing networking events, presentations, workshops, social activities and sports activities for LeasePlan employees until the age of 35.Secondly, we aim to increase awareness and attractiveness of LeasePlan as an employer for young professionals in the Netherlands.

    • Management Trainee
      • Sep 2010 - Dec 2011

      Worked on several projects in HR, Marketing, Sales and Procurement Worked on several projects in HR, Marketing, Sales and Procurement

    • Management Assistant
      • Jun 2008 - Feb 2009
    • Netherlands
    • Book and Periodical Publishing
    • Internship Marketing
      • Jan 2007 - Jul 2007

Education

  • Leiden University
    Journalistic Writing
    2021 -
  • SRM
    Online Marketing
    2014 - 2015
  • Griffith University
    Master, Marketing
    2009 - 2010
  • Arizona State University
    Marketing, Consumer Behavior & Psychology
    2005 - 2006
  • NHTV Internationale Hogeschool Breda
    Bachelor in Business Administration, Tourism Management
    2003 - 2008
  • Schoevers College
    Management Assistent, Directiesecretaresse
    2002 - 2003

Community

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