研究经理

• May 2020 - Present

Analyst

• Oct 2019 - May 2020

- Undertake key analytical work in online projects such as crisis monitoring, brand performance and consumer research: Perform comprehensive analysis based on millions of data from on Weibo, Douyin, Red and other mainstream platforms; Able to complete desk research, project proposals and data testing according to project needs - Independently responsible for 2 monthly brand performance reports(IT and automotive): Communicate effectively with data teams on project progress and answering customer questions; proactively optimizing project workflow: using Excel data model to establish a local relational database to achieve data filling Automation, saving 30% of man-hours - Carry out research towards trending topics and cases on social media and transfer into conclusions and recommendations for clients in terms of digital marketing Show less

Market trainee

• Feb 2019 - Sep 2019

- Industry research: Perform comprehensive projector market data analysis, competitor product research, industry application report to support market and sales team; Summarize product core selling points, and complete the new product 4P plan under the guidance of the market manager - Project management: Manage effectively multiple tasks throughout the whole process of new products pre-launch; Follow up on the results of the user trial market activities, producing comprehensive data reports to share with team Show less

Analyst Intern

• Jul 2018 - Dec 2018

Market Intern

• Apr 2018 - Jul 2018

Project Intern

• Jul 2017 - Sep 2017

Assist in several auto research project Qualitative and quantitative analysis according to data; expert in-depth interviews summary Advertising schema proposition according to consumer catalyst habits analysis User satisfaction analysis with various qualitative models Assist in several auto research project Qualitative and quantitative analysis according to data; expert in-depth interviews summary Advertising schema proposition according to consumer catalyst habits analysis User satisfaction analysis with various qualitative models

Client Intern

• Aug 2014 - Sep 2014

Collection of hotels information and data organization using Excel Redaction of E-mail; Management of customer documents Collection of hotels information and data organization using Excel Redaction of E-mail; Management of customer documents