Experience

Universal Beijing Resort

• China
• Entertainment Providers
• 400 - 500 Employee

• Marketing Manager, License Partners, Brand Management and Communication

  • Dec 2019 - Present



Legendary Entertainment

• United States
• Entertainment Providers
• 200 - 300 Employee

• Marketing Manager

  • Aug 2016 - Dec 2019

  ➢ Oversaw film marketing planning and execution. Developed creative ideas and partnerships. ➢ Developed film tie-in promotion, licensing and placement opportunities. Established good relationship with agencies and brands in many categories. ➢ Achieved co-promotion partnership with great media value and impressive sponsorship. ➢ In charge of marketing activities and events including mall tours, premiere, press conference and virus events. ➢ Managed agencies to secure successful marketing activities. Show less



DMG

• China
• Advertising Services
• 400 - 500 Employee

• Entertainment Project Manager

  • Oct 2014 - Aug 2016

  ➢ Managed Hollywood film and Entertainment IP projects’ marketing. Projects vary from film, comics and location-based entertainment. ➢ Participated and led holistic project management including marketing strategy and creative, business development, budget control, event and licensing. ➢ Coordinated between US and China. ➢ Contributed to film import and analyzed financial model. ➢ Managed Hollywood film and Entertainment IP projects’ marketing. Projects vary from film, comics and location-based entertainment. ➢ Participated and led holistic project management including marketing strategy and creative, business development, budget control, event and licensing. ➢ Coordinated between US and China. ➢ Contributed to film import and analyzed financial model.



MediaMath

• United States
• Software Development
• 100 - 200 Employee

• Graphic Design Intern

  • Dec 2013 - Apr 2014

  Designed marketing collaterals, web banners, info graphics and blog pages. Designed marketing collaterals, web banners, info graphics and blog pages.



SinoVision

• United States
• Media Production
• 1 - 100 Employee

• Intern

  • Oct 2013 - Oct 2013

  Edited TV news Recorded TV news and assisted live broadcasting in control room Edited TV news Recorded TV news and assisted live broadcasting in control room



Syracuse University & SUNY ESF Lutheran Campus Ministry

• Syracuse, New York Area

• Social Media and Design Intern

  • Jun 2013 - Aug 2013

  Managed LCM's Facebook account Designed marketing materials for LCM Drafted business letters Designed the logo, a business card template, a thank-you card and a tri-fold brochure for SunRaisers project Website redesign recommendations for SunRaisers Managed LCM's Facebook account Designed marketing materials for LCM Drafted business letters Designed the logo, a business card template, a thank-you card and a tri-fold brochure for SunRaisers project Website redesign recommendations for SunRaisers



United Way of Central New York

• United States
• Fundraising
• 1 - 100 Employee

• Marketing and PR Intern

  • Oct 2012 - Apr 2013

  Drafted press releases, text messages and tweets. Made “E-blasting” E-cards for organizations that UWCNY supported Designed pamphlets, one pagers and pledge cards Assisted in preparing for The Road to Achievement Celebration event and designed focus display panels. Drafted press releases, text messages and tweets. Made “E-blasting” E-cards for organizations that UWCNY supported Designed pamphlets, one pagers and pledge cards Assisted in preparing for The Road to Achievement Celebration event and designed focus display panels.



FleishmanHillard

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Public Relations Intern

  • Dec 2011 - Apr 2012

  Worked for Mercedes-Benz team; Wrote news releases and edited speech drafts Monitored competitors’ marketing activities and produced newsletters Developed PowerPoints for presentations and proposals Worked for Mercedes-Benz team; Wrote news releases and edited speech drafts Monitored competitors’ marketing activities and produced newsletters Developed PowerPoints for presentations and proposals



Beijing TV Station

• Production Intern

  • Feb 2011 - Mar 2011

  Edited and scored films by nonlinear editing software; Examined the quality and proofread “Daily Television & Cinema News” column and advertisings of Entertainment Channel and Channel Publicities; Assisted in interviewing and shooting of Beijing TV Station Annual Party; Independently finished the video production of Beijing TV Station Annual Party Edited and scored films by nonlinear editing software; Examined the quality and proofread “Daily Television & Cinema News” column and advertisings of Entertainment Channel and Channel Publicities; Assisted in interviewing and shooting of Beijing TV Station Annual Party; Independently finished the video production of Beijing TV Station Annual Party



MassMutual

• United States
• Financial Services
• 700 & Above Employee

• Intern

  • Jan 2010 - Feb 2010

  Learned analysis methods of consultation industry like SWOT analysis and financial knowledge of shares, securities, trust, insurance, etc.; Composed PPT file of industry and enterprise analysis report Pariticipated in the teamwork to design financial planning for virtual customers; Carried out questionnaire survey Learned analysis methods of consultation industry like SWOT analysis and financial knowledge of shares, securities, trust, insurance, etc.; Composed PPT file of industry and enterprise analysis report Pariticipated in the teamwork to design financial planning for virtual customers; Carried out questionnaire survey