Senior Business Analyst & Strategy

• Aug 2022 - Present

Paid ads - Launched paid ads strategy on Google Ads, LinkedIn, and Gartner - Monitored competitor movements Sales topics - Built account scoring model - Designed company ICP with a workgroup - my scope: built a scoring model; created a ruleset to enrich decision makers for past deals; designed ICP scorecard) - Analyzed BDR sequence performance on a monthly and quarterly basis (email subject lines, body text, call quality, email open/rely rate, etc) Performance Optimization - Designed mkt paid and field reports to centralize data from all data sources and update sales activities for follow-ups automatically - Unified naming convention across teams for UTMs, campaigns, and events Show less

Senior Business Operations Analyst

• Jan 2022 - Aug 2022

Business Operaion Analyst

• Jul 2020 - Dec 2021

Business Analyst Intern

• Jan 2020 - Jun 2020

Performance Marketing Intern

• Jun 2018 - Sep 2019

Marketing Controlling: - Evaluated all channels performance (ROI, efficiency, cost) to spot and prevent issues using data visualization tools - Involved in monthly budget and goal setting for marketing teams on paid search, affiliate partners, TV, etc. - Collaborated with product and BI team to locate conversions drop and provided suggestions to A/B tests - Created analysis in contract renewal with major partner Mobile.de and supported in future cooperation strategy SEM: - Had full ownership of Microsoft advertising account and optimized campaigns to expand customer acquisition - Added new keywords to the portfolio based on customer behaviors and implemented Ad and demographic tests - Analyzed competitor behaviors and created weekly analysis reports for Google and Bing SEA campaigns. Show less

Recruiter Assistant

• Mar 2017 - Jul 2017

- Contributed to talent acquisition for the company within an average of 20 days; - Developed new channels to attract international candidates and adjusted channels according to positions to expand talent pool; - Analyzed recruitment data and modified strategy to narrow down acquisition scope and raise recommendation efficiency; - Participated in optimizing recruitment and training process; - Negotiated with headhunters and monitored payroll outsourced to an American supplier(ADP). - Contributed to talent acquisition for the company within an average of 20 days; - Developed new channels to attract international candidates and adjusted channels according to positions to expand talent pool; - Analyzed recruitment data and modified strategy to narrow down acquisition scope and raise recommendation efficiency; - Participated in optimizing recruitment and training process; - Negotiated with headhunters and monitored payroll outsourced to an American supplier(ADP).

Marketing and Communications Intern

• Sep 2015 - Mar 2016

- Promoted outstanding company projects via videos, sharing salons and prize-winning activities; - Supported on animating strong internal network across China and driving cooperation among community; - Assisted in organizing annual Leadership Forum for over 1000 participants. - Promoted outstanding company projects via videos, sharing salons and prize-winning activities; - Supported on animating strong internal network across China and driving cooperation among community; - Assisted in organizing annual Leadership Forum for over 1000 participants.

Summer Intern

• Jul 2015 - Aug 2015

- Created and operated company social media account using original articles, photos and posters; - Helped in organizing employee bootcamp and evaluating training outcome. - Created and operated company social media account using original articles, photos and posters; - Helped in organizing employee bootcamp and evaluating training outcome.