Experience

UpHonest Capital

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Venture Scout

  • Eki 2022 - - Halen



Motto International LLC

• Founder

  • Tem 2014 - - Halen

  Former Govinda International Education Co. Limited based in Hong KongStudents received admission in dream schools including Columbia, Cambridge, Cornell, Duke, WUSTL, Emory, UCB, USC, UMichgan, Rochester, NYU, UNC. (2018-2021)• Product Positioning &User Growth: Establish product portfolio acquiring 1000+ users and 30+ in contracts, drive in engagement• Marketing: Spearhead creative visual merchandising projects for product and initiated social media marketing strategies• Business Development: Build 200+ B2B and B2C relationships, collaborate on online webinars with 30K+ attendants



Chinese Elite Consortium

• China
• Non-profit Organizations
• 1 - 100 Employee

• VP of Strategy

  • Nis 2022 - - Halen

• Consultant

  • Ara 2021 - - Halen

  Jan - Apr 2022 Global Digital Assets Summit Marketing LeadJune - Aug 2022 Global Shaper Community GYSE Program Manager



Soca

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Growth Lead

  • Nis 2022 - - Halen

• Product Marketing Manager

  • Oca 2022 - Nis 2022

  (SaaS Platform and job tool help professionals to connect with professional communities and hiring managers on career networking)• Product Positioning &Research: Lead in team of 4 to interview 100+ potential users in 4 weeks, develop differentiated product value and user personas, establish on competitive analysis, gather customer and sales insights, identify growth opportunities• Sales Enablement: Build compelling messaging, customer-facing marketing content on WeChat, LinkedIn weekly• Product Launch &User Growth: Pioneer new referral features and generate A/B testing on web and mobile, Initiative social media tactics, represent company at online, monitor all user and event metrics from various channels, increasing +1600% users• Go-to-Market &Data Analysis: Analyze customer, product usage data, +275% on user engagement, develop go-to-market plans, execute on digital asset (Landing pages, banners, landing pages, email campaigns), create SOPs• Content/Social Media/Email Marketing: Lead in market campaign and partnership to drive awareness and demand generation• Cross-functional Collab &Project Management: Schedule with Design, Data, Engineering team to share product launch strategies; lead, recruit, and train 2 marketing interns to perform on tasks, align teams of 14 with growth objectives



EdwithU

• China
• E-Learning Providers
• 1 - 100 Employee

• Product Manager

  • Tem 2021 - - Halen

  Product Launch &User Growth: Construct a content platform leading team of 3 from 0-1 and launch an MVP with 200+ members, facilitate online events weekly, resulting in 93% overall retention rate, 25% DAU and engage with users to create 200+ quality contents per day; Identify the user funnel in subline products, research, and interview on users’ behaviors

• Brand and Growth Marketing Manager

  • Eki 2020 - Tem 2021

  • Content/Social Media Marketing: Execute social media tactics through 5+ channels and monitor 30K customer metrics• Go-to-Market: Create go-to-market plans for 4 products, increase to 30% market penetration, profit in 400k+RMB, lead growth in the sales channel (30+ B2B partnerships, 250+ affiliated programs), write press articles, and internal SOPs• Branding &Marketing Campaign: Propose brand strategies, define value propositions with graphics, theme line etc., create content assets, represent in 5 B2B offline events; implement 5+ integrated marketing programs and campaigns from B2C, define the priorities and KPIs with product and customer insights teams to improve the renewal rate at 40%• Industry &Competitive Research: Program in team of 4, redefined company’s product and transition to new market• Sales Enablement: Communicate strategy and KPIs to stakeholders, run CRM system with 2000+ users to oversee performance

• Campus Ambassador

  • Mar 2020 - Şub 2021

  • Go-to-Market: Launch and lead a campus ambassador project with 40 student leaders to promote services and events, garner 3.5K organic customers, 50K RMB revenue, with 10% sales conversion rate, implement and run all administrative procedures and training



International Family Union

• United States
• Individual and Family Services
• 1 - 100 Employee

• Academic Instructor

  • Kas 2020 - - Halen

  • Reporting directly to the Academic Pod Lead or belonging Studies Committee Lead• Conducting one-on-one online academic mentoring sessions with students• Committing at least 2-3 hours per week to communicate with students online, share experience including but not limited to college application, overseas life, scientific research method, and working experience• Tracking each student’s academic progress and troubleshoot academic issues• Working with college students across all subject areas, including History, Math, Science, and English. Tutors are expected to create a calm and accepting environment and tailor the sessions to each student’s knowledge and needs• Submitting feedback after each meeting with a student to track goals, successes, and challenges



Polaris&Dawn Consulting Ltd.

• China
• Education Administration Programs
• 1 - 100 Employee

• Part Time Consultant

  • Ara 2017 - - Halen

  • Collaborated with product team and researched students' needs for consulting • Customized one-to-one sessions for students (school exploration, major exploration, transfer consultation) • Collaborated with product team and researched students' needs for consulting • Customized one-to-one sessions for students (school exploration, major exploration, transfer consultation)



Chinese-youth Cloud Summit

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Vice President of Marketing and Operations

  • Ağu 2022 - Ara 2022



哈佛101

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Manager

  • Mar 2020 - Şub 2021

  • Competitor &Customer Research: Applied innovative approaches in North America and conducted market research• BD &User Growth: Partnered with 100+ B2B relationships; Acquired 20+ new customers, resulting in $10K revenue in 2 months• Content Marketing: Crafted high-engagement contents on YouTube, Instagram, WeChat, managed daily operations of direct revenue-driving channels (Email, Paid Search, Paid Social), organized, and promoted 10+ online forums and webcasts• Cross-functional Collab: Assisted with consulting dept in preparing materials; recruited and trained 20+ marketing interns



TAMID Group

• United States
• Professional Training and Coaching
• 200 - 300 Employee

• Consultant

  • Ağu 2018 - May 2020

  • Integrated the next generation of entrepreneurs and business professionals with Israel through a comprehensive education curriculum• Provided pro-bono advisory services for the most exciting and innovative companies coming out of Israel• Offered effective and efficient consulting services in market analysis, industry research, segmentation & Targeting, market Research, survey methodology, branding, business development strategy, product-market fit, and partnership strategyProjects:• 2019 Spring: A start-up company working on fitness equipment



Wyzant

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Independent Tutor

  • May 2018 - May 2020

  • Created online and in person one-on-one sessions in subjects of statistics, Chinese, probability, mathematics, ESL, and study skills• Prepared lesson plans and answer sheets for every session and offer extra Q&A time • Created online and in person one-on-one sessions in subjects of statistics, Chinese, probability, mathematics, ESL, and study skills• Prepared lesson plans and answer sheets for every session and offer extra Q&A time



HP

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Product Marketing Intern

  • May 2019 - Ağu 2019

  Software Solution Portfolio ManagementDesign Center: Grow (Education) Solutions/Partnership• Market/Competitive Research &Customer Interview: Conducted interviews, research competitive landscape and potential partners, generated a 100+ database with details in SWOT and monetization model, fostered 10+ potential B2B partnerships • Product Launch: Created customer journeys in different lifestages (from Pre-K to Lifelong learning) , Assisted to initiate the global market launch of printing solution on quick tasks and printable on HP Smart app• Strategic Planning: Developed the business objectives for internal stakeholders, supported team of 10 with next generation app solutions; evangelized the product vision by roadmaps and prioritizing audiences, transformed channel strategy• Multi-regional &Cross-functional Collab: Talked with teams in US, China and EMEA in design, product, business development



Panopath Education and Technology

• China
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Associate

  • Ağu 2017 - Haz 2019

  (An emerging education technology company and college-oriented social-networking mobile application)• Product Launch &User Growth: Initiated 4 projects (Major Exploration, Peer School Counselor, Essay Counselor, School Tour), facilitated in webinar lectures, one to one advisory with students, school research and recommendations, and other services, leveraged beta testing and user research for future executions• Event Planning &Digital Marketing: Facilitated 20+ online events, attracted 3K users, analyzed market metrics from 200K users in SEM



CNT Consulting 创策咨询

• China
• Business Consulting and Services
• 1 - 100 Employee

• Consultant

  • Eyl 2018 - May 2019

  • Collected, collated, and analyzed data on capital concerned market research, referred to clients• Redesigned internal organization chart and communication system• Implemented business development strategies and cooperated with investment institutions, consulting companies, incubators, college entrepreneurship associations and commercial organizations• Introduced new project of high quality entrepreneurial projects with consistent communication• Maintained good relationship with the entrepreneurial team and led with services in management consultingProjects:• 2018 Peer Insight



Pierce College District

• United States
• Education Administration Programs
• 300 - 400 Employee

• Supplement Instruction Tutor

  • Ara 2016 - Haz 2017

  • Facilitated group study sessions with advises from professor, created practice test and academic coaching services based on subjects, held office hours for extra help

• Peer Tutor

  • Eki 2016 - Haz 2017

  • Provided Individualized one-on-one assistance and drop-in tutoring for students in economics, business, public speaking, math and statistics with faculty recommendations, proficiency in subject matter and extensively training • Provided insightful suggestions for academic support in the district

• International Student Ambassador

  • Mar 2016 - Haz 2017

  • Lead new students orientations, created videos for new students survival guide and promotions for perspective students; Held students/agents/guest campus tours and panels• Coordinated activities in international education (ESL and College), such as culture events, conversational partner• Assisted with international education front desk, organized documents and reports, translated English documents into Chinese (Simplified/Traditional)