Jingyi Zhang
Producer at NOWNESS- Claim this Profile
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English Full professional proficiency
Topline Score
Bio
Credentials
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BEC Higher
Cambridge Assessment English
Experience
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NOWNESS
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Book and Periodical Publishing
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1 - 100 Employee
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Producer
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Aug 2021 - Present
https://www.xinpianchang.com/u10633794 https://www.xinpianchang.com/u10633794
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Nike
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United States
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Retail
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700 & Above Employee
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GC Consumer&Marketplace Communications
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Jan 2021 - Jun 2021
SOCIAL CHANNEL OPERATIONS:◆ Assist in drafting social contents and execute social campaigns along with the corporate key moments on Nike internal social media platform, increased active rate by 155% and adoption rate by 46% within two months.◆ Collect online data including user types, contents, engagements with a total of 8,400+ statistics, providing insights to promote user engagements and drive KPI performance on a weekly basis.◆ Identify issues and collaborate with global tech team consistently to enhance user experience.EVENT PLANNING AND EXECUTION:◆ Design curated social media campaigns such as Move to Zero, Summer Party, Running Your Lane, for 10,000+ office and store employees based on their social preferences, work closely with function teams to identify narrative take-aways and adjust contents in a timely manner.◆ Support the organization of All Hands Meeting which targets 8000+ store employees. Co-design meeting ROS and work with vendors and panelists consistently to ensure live streaming session went smoothly. ADMINISTRATION:◆ Analyze VP speech scripts with 15k+ words and summarize four key topics to provide strong support for team to write talking points more accurately.◆ Write handover documents to ensure new employees onboard smoothly and adapt to working environment swiftly,including product procurement process, communication app guidebook, organizational chart, etc.STORE COMMUNICATIONS:◆ Manage day-to-day store communication channels, support geo C&M Communication Manager and work with Global Communication partners and store employees in the implementation of global and geo programs including the translation and localization of messages.
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Amateur Photographer & Vlogger
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2017 - Jun 2021
Passionate about the delicate connections between visual impression and human emotion.Please find my video production work at Bilibili: https://space.bilibili.com/99032084/videoPortfolio: https://www.zcool.com.cn/u/18091593
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Freelance Graphic Designer
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Jan 2020 - 2021
Proficient at Adobe Photoshop and Illustration, independently design and output Panasonic promotional materials, including product price catalogues, product brochures and so on. Collaborate closely with Creative and AE to implement and adjust client's requirements at a timely and organized manner.
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Star China Media Limited
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Hong Kong
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Entertainment
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1 - 100 Employee
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Executive Director
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Jun 2019 - Sep 2019
◆ CONTESTANT COORDINATION: Memorize information of 70 contestants within two days, keep updated with the director and adjust the arrangement accordingly to ensured that all contestants get fittings and rehearsals done.◆ ONSITE EXECUTION: Collaborate with producer and other shooting staff to implement director’s instructions, coordinate props men about equipment transporting and in responsible for filling out camera logs and copying 300G+ daily video materials.◆ PROGRAM DESIGN: Design individual camera footage, devise competition rules, the proposed recreational activity for contestants was praised by the director.
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Production
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Dec 2018 - Mar 2019
◆ COORDINATION AND EXECUTION: Participate in the TVC production of Hongqi E-HS3 vehicle from production preparation meeting to shooting and post-production; align with project-related clients, accounts, art, production team, etc., and participate in creative brainstorming to promote the project effectively. Be part of Hongqi LOGO, BYD Jingle, Alipay European Championship programs, write detailed meeting minutes and keep all teams updated in a timely manner.◆ ADMINISTRATION AND ORGANIZATION: In charge of organizing Timesheet statistics of whole team, elaborated sheets created were recognized by superiors. Independently draft detailed SOP flow chart in terms of customer collection, supplier warehousing and supplier payment, and other handover documents for future teammates to refer to.
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Takungpao.com
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China
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Online Audio and Video Media
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1 - 100 Employee
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Features Reporter
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Feb 2019 - Feb 2019
◆ Attended sharing sessions on numerous topics, including the differences between the media in China and Hong Kong, topic selection and writing of news reports, and new trends in media◆ Interviewed with Mr. Ye Qingshan and Mr. Song Zhongping about how to promote Greater Bay Area tourism from the perspective of cultural industry, and learned about Hong Kong’s local culture that few outsiders know about, which were applied into our team’s press release◆ Worked with a team to complete a 3,000+-word press release on tourism development in the Guangdong-Hong Kong-Macao Greater Bay Area within seven days, and interviewed 168 people
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Education
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2017 - 2021
Dalian University of Foreign Languages
Bachelor’s Degree, Business English -
2018 - 2018
Minzu University of China
Other, International Business
Community
