Experience

China Daily Asia Pacific Limited

• Hong Kong
• Newspaper Publishing
• 1 - 100 Employee

• Deputy Director of New Media

  • Jul 2023 - Present

  -Video Shooting & Producing-News Reporting & Broadcasting-Project & Team Management

• Assistant Director to New Media

  • Jun 2022 - Aug 2023

  -Proposing, planning and creating video content;-News writing, interview and reporting;-Managing projects, editing content and external communication.

• Multimedia Reporter

  • Sep 2019 - Jul 2022

  -Covering Hong Kong and Greater Bay Area news, mainly focusing on political and business aspects; generating bilingual content for both newspaper and digital platforms with the skills of proposing thematic story ideas, writing in-depth articles, taking interviews, video productions and policy analysis; working closely with China Daily Beijing headquarter to develop communication strategy and build reputations across APAC.-Participating in producing various high-end videos including in-depth political commentary show and feature stories; producing more than 400 pieces of news work, telling stories through words, video, photographs, data and graphics and gathering over 20 millions of exposure on both domestic social platforms (Weibo, WeChat, TicTok) and oversea content platforms (Facebook & Twitter). Show less



People's Daily Online

• China
• Technology, Information and Internet
• 1 - 100 Employee

• Reporter Intern

  • May 2019 - Sep 2019

  -Independently participated in the editing of graphic and video news, including pitching, interviewing, writing and producing the breaking stories, feature story, and special planned articles of People's Daily Online Hong Kong office. -Produce the special video series for People’s Daily, including “Interviews to celebrate the 70th anniversary of the founding of PRC” and “Development and Construction of Greater Bay Area”, building relationship with a number of government officials, business leaders and experts and scholars, which has been published on the home page of the People's Daily Online, Hong Kong and Macao channels, People's Television columns and social media platforms. Show less



芒果TV

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Casting Director

  • Apr 2019 - Jun 2019

  -Worked at the reality show “女儿们的恋爱” season 2, which attracted over 10 million views and discussions on the social media, was one of the phenomenal shows in 2019. -Reached out and contacted over 200 potential candidates from Hong Kong and overseas. -Worked at the reality show “女儿们的恋爱” season 2, which attracted over 10 million views and discussions on the social media, was one of the phenomenal shows in 2019. -Reached out and contacted over 200 potential candidates from Hong Kong and overseas.



DiDi

• China
• Technology, Information and Internet
• 700 & Above Employee

• Marketing Communications Intern

  • May 2016 - Aug 2016

  -Operated and maintained the major social media platforms of DiDi, focusing on the WeChat public platform, controlling the important export of disseminate operation strategies. Developed the public platform into the only self-owned platform for pre-heating, launching and promotion of various marketing projects. Achieved a long-term communication and relationship maintenance of high-viscosity users, ultimately reaching the goal of increasing followers from 100,000 to 300,000. -Planned and implemented marketing and branding activities, assisted the team to exchange internal and external resources, and accelerated the cross-industry cooperation between Meituan, LinkedIn China, OCT and other brands to enhance the brand influence of DiDi in the market. -Monitored market trends, analyzed the main competitor, Uber China, then reported the results to the marketing and operating departments to cooperate the daily and promotional operation activities of the two sides of driver and passenger. Show less



Trip.com Group

• China
• Technology, Information and Internet
• 700 & Above Employee

• Operation intern

  • Jun 2015 - Sep 2015

  -Operated and maintained the app backstage, checking and outputting the background data for weekly report analysis, improving the overall PV and UV values, and manufactured a traffic entrance for the product to exchange various advertising resources. -Produced and reviewed the content on our platform, applied operating strategies to engaging more UGC and high-quality content, and cooperated with the marketing team to prepare marketing activities. -Operated and maintained the app backstage, checking and outputting the background data for weekly report analysis, improving the overall PV and UV values, and manufactured a traffic entrance for the product to exchange various advertising resources. -Produced and reviewed the content on our platform, applied operating strategies to engaging more UGC and high-quality content, and cooperated with the marketing team to prepare marketing activities.