Jingjing Zhang

User Acquisition campaign Manager at NEXON M
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Contact Information
us****@****om
(386) 825-5501
Location
Emeryville, California, United States, US
Languages
  • English Full professional proficiency
  • Mandarin Native or bilingual proficiency

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Kevin Wu

Working with Jing for the last two years has been a pleasure. She is a well-rounded media buyer, with experience buying from a variety of SDK, DSP, and social sources for all the games in our portfolio. If she notices a problem or an opportunity to improve our workflow, Jing will take the initiative to pursue a solution, and she's always up for a new challenge. Jing is integral to our team, helping out anybody who needs it, and her sunny disposition and positive mental attitude make her invaluable to our culture. I can't recommend Jingjing highly enough - I'm sure she'll be a great fit and mentor for any UA team!

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Credentials

  • Email Deliverability
    Braze
    Jul, 2019
    - Oct, 2024

Experience

  • NEXON M
    • Computer Games
    • User Acquisition campaign Manager
      • Oct 2017 - Present

      • User Acquisition-Leading global performance-driven user acquisition for Nexon M’s mobile portfolio: ¬ Collaborated with senior stakeholders to develop marketing plans and buying strategies ¬ Managed performance-driven media buying across various advertising channels ¬ Built and standardized tools, reporting, and procedures for UA campaign optimization and management ¬ Worked cross-functionally on initiatives for game improvement and buying activities ¬ Developed and maintained relationships with internal and external partners Show less

  • WiSTONE ENTERTAINMENT INC.
    • China
    • Computer Games
    • 1 - 100 Employee
    • User Acquisition Manager
      • May 2017 - Sep 2017

      • User Acquisition-Taking on whole responsibility for user acquisition of titles in company portfolio: ¬ Planning out effective and practical marketing strategies with CEO and Product manager ¬ Executing marketing plans by managing and optimizing all digital marketing campaigns including social platform, search, and ad networks ¬ Conducting analysis and generating efficient reports for decision-making ¬ Determining creatives direction with design team on a daily basis ¬ Working and cultivating relationships with internal and external partners for game development as well as marketing activities Show less

  • Beijing ELEX Technology Co., Ltd.
    • China
    • Software Development
    • Marketing Manager
      • Aug 2014 - Aug 2016

      • Project Manager-Overall managing of project “Clash of Kings” through laying out promotion plans, following through with KPI control, managing cost and make profits: ¬ Developed, orchestrated, and executed comprehensive multi-channel marketing plans across both online and offline channels, including programmatic ad buying, affiliates, PR activities, social media, search, OOH, etc ¬ Managed various agencies to deliver compelling materials on brand, on time and on budget ¬ Identified trends and opportunities and recommended enhancements to marketing plans and strategies ¬ Nurtured relationships and managed activities with key external partners such as agencies, platform owners, and promotional partners and served as the primary business contact ¬ Worked cross-functionally to ensure all departments were aligned with strategic and financial goals • Digital Traffic User Acquisition Manager-Responsible for digital media buying with traffic quality analysis on a daily basis, kept up with network relationship maintenance, etc ¬ Developed and delivered overall user acquisition marketing plans to hit budgets and goals ¬ Delivered detailed execution of management of campaigns ¬ Compiled, analyzed, and presented performance metrics reports to deliver ROI ¬ Conducted thorough and deep analysis to derive new findings to greatly optimize campaigns to acquire new and engaged users ¬ Identified, communicated and reviewed opportunities to recruit new publishers who could provide additional reach and revenue growth ¬ Designed and drove A/B testing and optimization with the Creative team ¬ Monitored, analyzed, and troubleshot 3rd party mobile app tracking issues ¬ Maintained day-to-day communication and feedback with different teams to ensure details are accurate and up-to-date ¬ Cultivated relationships with partners and companies that could support profitable acquisition, including platform owners (e.g. Apple, Google) Show less

  • Best Learning English
    • China
    • Education Administration Programs
    • 1 - 100 Employee
    • Teacher at Best Learning English
      • Mar 2014 - Jun 2014

      • Teacher- Responsible for planning and teaching classes in an all English environment weekly. Student’s ages ranged from 2 to 10 years old. • Parent Advisor- Responsible for keeping parents updated on students’ performance through daily written feedback and in-person conferences, advised parents on English learning skills and techniques for study at home and coordinated weekly study plans and schedules for over 30 students weekly. • Teacher- Responsible for planning and teaching classes in an all English environment weekly. Student’s ages ranged from 2 to 10 years old. • Parent Advisor- Responsible for keeping parents updated on students’ performance through daily written feedback and in-person conferences, advised parents on English learning skills and techniques for study at home and coordinated weekly study plans and schedules for over 30 students weekly.

  • Freelance
    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • English private tutor
      • Sep 2011 - Feb 2014

      • Helped junior and senior high students improve English and prepare for the zhongkao and gaokao Entrance Examinations. • Tutored business professionals to improve their oral English to better allow them to compete for promotions at their companies. • Helped junior and senior high students improve English and prepare for the zhongkao and gaokao Entrance Examinations. • Tutored business professionals to improve their oral English to better allow them to compete for promotions at their companies.

  • 2013 World Tourism Cities Beijing Fragrant Hills Summit
    • Volunteer
      • Sep 2013 - Sep 2013

      • Showed a foreign reporter around Beijing. Organized their itinerary and arranged transportation to and from scheduled meetings. Helped to provide food and accommodations during their stay in Beijing. • Showed a foreign reporter around Beijing. Organized their itinerary and arranged transportation to and from scheduled meetings. Helped to provide food and accommodations during their stay in Beijing.

  • Transmax Consecutive and Simultaneous Interpretation
    • Translator
      • Mar 2011 - Nov 2011

      • Translator- Assisted in translating part of Goldman Sachs’s 2011 yearly report. • Translator- Assisted in translating part of Goldman Sachs’s 2011 yearly report.

  • Ling Dian Company
    • China
    • Manufacturing
    • Surveyor
      • Feb 2011 - Feb 2011

      • Interviewer- Worked to interview foreigners living in Beijing about credit card use. • Interviewer- Worked to interview foreigners living in Beijing about credit card use.

Education

  • Beijing International Studies University
    Bachelor of Arts (B.A.), English Literature
    2010 - 2014

Community

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