Experience

China Daily Europe

• United Kingdom
• Newspaper Publishing
• 1 - 100 Employee

• Video Producer

  • Apr 2022 - Present



Huawei Consumer Business Group

• China
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Filming Designer/Creative Production

  • Nov 2021 - Mar 2022



Huawei

• China
• Telecommunications
• 700 & Above Employee

• Marketing Assistant/Video Creator

  • Oct 2019 - Oct 2021

  • Digital Content Management- charged 5G branding, social media content creation, like, copywriting, video shooting and editing for flatform of Twitter,TikTok and Youtube for targeted operators in the UK. Planned and managed seasonal 5G marketing content strategy and media strategy for branding. • Project Management - managing the delivery of a range of 5G projects and budget management (“5G Truck”,”5G innovation and experience Centre”, “RaceConnect”), working with the local industry partner, Working within a broader project team. • Marketing Campaign- executed creative and complex marketing campaigns and events; Worked with a team internally and externally for projects, such as “5G Truck” and “5G London Innovation and Experience center”. • Partnership Facilitation-B2B,maintained strong client/partner relationship in the field(Cambridge Uni/Bosch/GoodWood/SML etc.). Developed impactful regional media strategies; maintained good relationships and connections with local media agencies and video-/photographers in both China and the UK. • Keep current on 5G trends, issues, and news about both the business and consumer worlds.



The Chinese Weekly

• United Kingdom
• Media Production
• 1 - 100 Employee

• Contributing Writer

  • May 2019 - Jan 2021

  Contributed the idea of feature and investigation of topic involved with current affair and local Chinese people in the UK. Created social media content via text, photography and video according to the current affair. Interviewed people involved the issue and completed the feature. Contributed the idea of feature and investigation of topic involved with current affair and local Chinese people in the UK. Created social media content via text, photography and video according to the current affair. Interviewed people involved the issue and completed the feature.



CREATIVE TIME MEDIA LIMITED

• United Kingdom
• Media Production
• 1 - 100 Employee

• Social Media Officer/Video Editor

  • Sep 2018 - Apr 2019

  • Content Management-charged of all aspects of social media platform, including WeChat, Weibo, and YouTube. Developed ideas and created media content such as shooting and editing of video footage to reach the target audience; successfully doubled view page by 50K. • Client-Relationships Management-developed and maintained positive working relationships with clients; communicating effectively to understand their business and media requirements, planned media strategy. Worked in collaboration with the marketing team to support clients with their social media and other promotional campaigns. • Analysis and Presentation-monitored market dynamics and used production knowledge for concept development and copywriting. Analysed the social media subscribers' behaviours and wrote monthly reports.



Traits Metropolis Daily/Fujian Press Group

• China

• Multimedia Journalist/Editor

  • Mar 2013 - Jun 2017

  • Established a program “Haidu Commonwealth”; coordinated and organised marketing events like “Eating noodles together,” “New Year Quanzhou culture festival,” and “99 Day”. • Interviewed and created engaging content across multimedia outlets including print, digital, social media and live streaming; adapted the style and copy to suit the target audience and demographics for each media stream. • Covered business news and national events such as the Asian Culture and Art Festival; delivered both print and digital copies that successfully achieved over 100,000-page views in Wechat. • Wrote a weekly opinion column ‘Jing’s Time’ and developed ideas for columns each week.



People's Daily Online

• China
• Technology, Information and Internet
• 1 - 100 Employee

• TV Director（Fujian Channel）

  • Jan 2013 - Jun 2013

  • Held responsibility for selecting relevant topics to shoot news reports about; prepared written proposals for senior management. • Planned the interview filming schedule; collaborated with cameramen and editors to coordinate news filming and editing so that each report was delivered promptly. • Held responsibility for selecting relevant topics to shoot news reports about; prepared written proposals for senior management. • Planned the interview filming schedule; collaborated with cameramen and editors to coordinate news filming and editing so that each report was delivered promptly.



Minnan Network/ Fujian Press Group

• Quanzhou, China

• Multimedia Journalist

  • Jan 2012 - Dec 2012

  • Worked as part of a team and independently to investigate and report on stories relating to a youth demographic across social media outlets. • Responsible for updating and maintaining the website and effectively promoting products to boost sales and website views. • Worked as part of a team and independently to investigate and report on stories relating to a youth demographic across social media outlets. • Responsible for updating and maintaining the website and effectively promoting products to boost sales and website views.



Southern Metropolis Daily 南方都市报

• Media Production
• 1 - 100 Employee

• Trainee Journalist

  • May 2011 - Jul 2011

  • Assisted experienced journalists with information gathering and analysis in order to successfully report business news. • Took every opportunity to learn from experienced colleagues and take on additional responsibility in order to develop personal skill. • Assisted experienced journalists with information gathering and analysis in order to successfully report business news. • Took every opportunity to learn from experienced colleagues and take on additional responsibility in order to develop personal skill.