Jing Lin

Senior Marketing Project Manager at The New York Times
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Contact Information
us****@****om
(386) 825-5501
Location
United States, US
Languages
  • English Native or bilingual proficiency
  • Mandarin Limited working proficiency

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5.0

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LinkedIn User

Jing taught me and my client to run a professional online marketing campaign. Her direction was always simple and clear. She was always available to help and her step by step approach made the campaign seem much less intimidating than I thought it would be. With her guidance, I now have the confidence to manage future campaigns much better on my own.

Emi Weir

Jing has managed to steer Ma Te Sai into the digital world of marketing. Her simple and direct method has allowed me and my marketing consultant to grasp and proficiently execute social media campaigns. We both have researched widely, but it is a daunting task, even for trained marketers, to take your small brand more aggressively into that online environment, and be able to set up a simple regime. She has done that for us through her constant weekly guidance. She has taken us over the hurdle, now we are able to see where we can get results, results we know over time will pass on to the many communities in Laos we work for, and make them so much better known for their artisan excellence in the wider world. And more importantly bring income to them. Support, Preserve, Share! Thanks to Jing we have a simple new mantra and a bounty of tools to make that result in more engagement, more sales.

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Credentials

  • Certificate in Urban Studies
    Princeton University
    May, 2010
    - Nov, 2024
  • Certified Associate in Project Management (CAPM)
    Project Management Institute
    Aug, 2020
    - Nov, 2024

Experience

    • United States
    • Newspaper Publishing
    • 700 & Above Employee
    • Senior Marketing Project Manager
      • Sep 2020 - Present

      The Publisher’s Award: Audio Marketing• Manage core acquisition campaigns for U.S. general market.• Manage owned audio marketing for all podcasts.

    • Marketing Project Manager
      • Sep 2017 - Sep 2020

      The Publisher’s Award: NYT and Verizon High School Access Program• Lead cross-functional teams in the end-to-end execution of marketing campaigns across multiple channels (onsite display, external display, search, social, emails, landing pages, audio and print) to drive brand affinity, engagement and subscriptions. • Manage acquisition campaigns for home delivery, education and gifting segments for domestic and international markets.

    • Creative Director/Designer
      • 2012 - Aug 2017

      • Designed and managed construction for two restaurant projects: a 200-seat Mongolian grill restaurant in U.S. and a 150-seat premier Vietnamese restaurant in Vietnam. • Responsible for overall restaurant concept and branding, interior layout and design, furniture design, marketing campaigns and events, menu design and signage, website, uniform design and food styling. • Designed and managed construction for two restaurant projects: a 200-seat Mongolian grill restaurant in U.S. and a 150-seat premier Vietnamese restaurant in Vietnam. • Responsible for overall restaurant concept and branding, interior layout and design, furniture design, marketing campaigns and events, menu design and signage, website, uniform design and food styling.

    • United States
    • Architecture and Planning
    • 1 - 100 Employee
    • Marketing Coordinator
      • May 2014 - Jul 2015

      • Managed, designed and produced all proposals, qualifications, and presentations across multiple market segments, collaborating with external consultants and internal team of architects and partners while navigating through demanding deadlines. • Content management of firm’s new award-winning website. Implemented content upload (1000+ photos and videos) and updated all marketing materials in compliance with rebranding. • Project and opportunity lead tracking and analysis. • Managed, designed and produced all proposals, qualifications, and presentations across multiple market segments, collaborating with external consultants and internal team of architects and partners while navigating through demanding deadlines. • Content management of firm’s new award-winning website. Implemented content upload (1000+ photos and videos) and updated all marketing materials in compliance with rebranding. • Project and opportunity lead tracking and analysis.

    • United States
    • Software Development
    • 100 - 200 Employee
    • Marketing Analyst
      • Oct 2011 - Apr 2012

      • Streamlined and updated reporting system in collaboration with IT department. Worked with department leads to customize interface. Cut down time from 8 hours to 1 hour to run monthly financial reports. • Leveraged data analyses to provide key insights to improve processes in marketing, business development, operations and finance. • Monitored and analyzed marketing campaign performance to inform strategy. • Streamlined and updated reporting system in collaboration with IT department. Worked with department leads to customize interface. Cut down time from 8 hours to 1 hour to run monthly financial reports. • Leveraged data analyses to provide key insights to improve processes in marketing, business development, operations and finance. • Monitored and analyzed marketing campaign performance to inform strategy.

    • United States
    • Retail
    • 700 & Above Employee
    • Planning and Allocation Analyst
      • Jul 2010 - Aug 2011

      • Optimized merchandise planning for $10+ million lingerie and hosiery department to maximize business opportunities in over 950 T.J.Maxx stores nationwide. • Analyzed sale trends at the regional, store, category and SKU levels to develop accurate forecasts and ensure even flow of merchandise. • Optimized merchandise planning for $10+ million lingerie and hosiery department to maximize business opportunities in over 950 T.J.Maxx stores nationwide. • Analyzed sale trends at the regional, store, category and SKU levels to develop accurate forecasts and ensure even flow of merchandise.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Research Assistant
      • Jun 2008 - May 2009

      • Oversaw five research assistants in data acquisition for a Ph.D. dissertation on price dynamics. • Researched and compiled relevant list of magazines and newspapers and subsequently pursued in data acquisition through email, phone and library research. • Oversaw five research assistants in data acquisition for a Ph.D. dissertation on price dynamics. • Researched and compiled relevant list of magazines and newspapers and subsequently pursued in data acquisition through email, phone and library research.

Education

  • Princeton University
    Bachelor of Arts (A.B.), Economics
    2006 - 2010

Community

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