Experience

EASY DISH

• Ireland
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Manager

  • Sep 2021 - Present

  Easy Dish is an IT company. Its main product and service are a POS system for restaurants and a takeaway delivery platform.1.Developed long-term and short-term marketing strategies in line with company objectives. Data gathering and analysis, and provide insights on current marketing strategy performance. 2.Budget, plan, activate and optimise campaigns across multiple channels to build and implement roadmaps and media plans.3.Identify website trends and critical conversion and drop-off points, and optimize the user funnel accordingly.4.Keep a close pulse on the allocated budget and metric pacing as well as efficiencies - making daily adjustments to performance levers such as creative, targeting and bidding to ensure performance marketing goals are achieved.5.Negotiated with merchant partners to manage their social media accounts and converted the online traffic to leads and sales.



Cosmos.ie

• Ireland
• Advertising Services
• 1 - 100 Employee

• Trainee

  • Apr 2021 - Aug 2021

  1.Operating Cosmos and clients' social media platforms (Facebook, Instagram, Twitter, etc), aiming to increase engagement. Made social media audit, built a social media calendar and created posts with a focus on increasing brand awareness and organic engagement. 2.Generated weekly and monthly reports on social media performance.3.Responsible the reconstruction of the company's website. 4.Provided SEO solutions, tracked SEO efforts. 1.Operating Cosmos and clients' social media platforms (Facebook, Instagram, Twitter, etc), aiming to increase engagement. Made social media audit, built a social media calendar and created posts with a focus on increasing brand awareness and organic engagement. 2.Generated weekly and monthly reports on social media performance.3.Responsible the reconstruction of the company's website. 4.Provided SEO solutions, tracked SEO efforts.



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Student Consultant

  • Feb 2021 - Apr 2021

  Deloitte's Application of Block chain in Education project is a collaboration between UCD and Deloitte, who was aimed to build an unique block chain- based education credentialing platform, which would help educational institutions keep a clear digital certificates.1.Proposed a high level goal and three phase to accomplish the goal. That was accepted by the team members. 2.Took on the task of quantitative analysis of the education market, analyzed and compared the education market from global, European to Irish perspectives, and visualize data through various tables and graphs. 3.Developed pricing strategies by building up tables of scenario analysis, fully discussed 9 different combinations of which of the three parties of stakeholders of the block chain platform to pay and their ability and willingness to pay. 4.Worked on organizing and beautifying the report section.



Tohrea Education Group

• Sales And Marketing Specialist

  • Nov 2018 - Nov 2020

  Torhea Education is known for its 'CIS Program', which connects renowned professors and students who want to partake in research projects.1.Communicated and negotiated with international schools and educational institutes in order to create customer channels, and contributed to the expansion of the branch in the newly growing market of Shenzhen, which grew from the group's newest branch to the highest performance contributor within two years.2.Assisted to manage customer relationships, resolved tough customer issues, established trust.3.Customized customer service and improved consulting processes, which were adopted as the internal standard.



Country Garden Group

• Hong Kong
• Real Estate
• 700 & Above Employee

• 赢销干将(Marketing Graduate Program)

  • Mar 2016 - Jul 2018

  Country Garden Estate Company is one of China's largest and most famous real estate developers.1.Shifted and quickly adapted in different positions, such as a salesperson and a planner, and participated in various projects. 2.Conducted industry surveys, investigated competitors, analyzed data and generated reports, which were used for strategy development directly.3.Organized promotional activities by integrating resources and cooperated with advertisement agencies and media, etc. Contributed to networking and partnership in the initial stage of several projects.



当代节能置业股份有限公司

• China
• Real Estate
• 1 - 100 Employee

• Marketing Trainee

  • Sep 2015 - Mar 2016

  Modern Green Development Company is China’s top 100 real estate developer, which came to market in 2013.1.Worked in sales, finance, customer service and other departments to further understand the whole marketing procedure of a project.2.Participated in the preparation and execution of sales activities in different phrases of the Wuhan "Guanggu Mantingchun MOMA", such as warm-up activities on weekends and staged events.3.Arranged and monitored online partners, such as WeChat, Weibo, Soufun.com, Dachu.com.