Experience

Trinx Bike Brasil

• Brazil
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Deputy General Manager

  • May 2017 - Present

  -Top four enterprises in the industry -Business partner of corporation, manager of business with 1 billion volume, including function of sales/operation/product/MKT/after-sales etc. -Ach% of sales volume 113%,of profit 150% in 2020, Ach% of sales 109%,of profit 120% in 2021 -Plan and build the branches, set up price tree, also sales network structure of both tier 1 and tier 2 -Establish sales management rule(such as daily meeting, sales tracking table & report), also sales salary regulation and CRM system -Operation team management, establish the PSI. management system, and factory order -Formulate annual business plan, cost control, payment fee control -Formulate annual NPD plan, execution standard and implement -Setup store display standard, formulate annual store expanding plan & payment budget -After-sales Dept. management, process optimizing, mobile after-sales system online -Independent business running, be responsible for profit results Show less



Wyeth Nutrition Hong Kong

• Manufacturing
• 1 - 100 Employee

• Commercial Manager

  • May 2014 - May 2017

  -Managed the major cites of GD, especially in PSI. of dist., with a total sales volume of 250 million, with a year-on-year increase of 22% in 2015 -Sales promotion expenses SOP management -Lead Go-deep project in the South, formulated KPI such as suburban market coverage, distribution rate and sale-out activity -Formulate EXCOM plan according PSI to each dist. by SKU, by weeks, and make sure they achieve the sale-in target 100% every weeks -Lead QR code scanning project, tracking inventory in real time, and feed back the inventory structure, DSI., code scanning accuracy and other KPI -Lead ENABLE project, improve its order satisfaction rate, logistics capacity, return management, distribution capacity and other business management capacity, and improve the service management level of dist. Show less



安海斯 - 布希英博

• Sales Manager

  • Jan 2011 - May 2014

  -Work in suburban of Guangzhou, with 170 million volume, with increase of 35% in 1st half of 2014 -Formulate regional commercial plan, analyze the market share, channel flow direction, price tree and expense payment in the region, make action plans in coverage, team structure and product portfolio -Manage the dist., increase the monthly volume by 18000 cases, formulate the KPI & rebate of dist. -Set up standard of B/C restaurant implement, to make sure product display execution, and take these as guideline to each sales team -Reformulate the implementation standard of Harbin beer promotion plan,tracking performance of promotion team in real time, allocate POP according to the achievement weekly as incentive -Lead Thomas Market Research Project, organizing the research on the volume of drinks sold through various channels, and analyzing the current situation of market share Show less



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Management Trainee

  • Apr 2007 - Dec 2010

  -Rotated to TT, MT & Trade Marketing Department gaining great performance -Knowing team management, promotion and implement -Comprehending deep distribution and key-account negotiation -Rotated to TT, MT & Trade Marketing Department gaining great performance -Knowing team management, promotion and implement -Comprehending deep distribution and key-account negotiation