Jin Sun YANG
Chief Marketing Officer at Smarto- Claim this Profile
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French Native or bilingual proficiency
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English Full professional proficiency
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Japanese Elementary proficiency
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Korean Native or bilingual proficiency
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Chinese Elementary proficiency
Topline Score
Bio
Credentials
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Internet Business Strategy
Internet Business SchoolJan, 2020- Sep, 2024 -
Taekwondo Black Belt 1st Dan
Kukkiwon
Experience
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Smarto
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France
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Banking
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1 - 100 Employee
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Chief Marketing Officer
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Sep 2022 - Present
CMO @Smarto (https://www.getsmarto.com), smart financial partner for students. Unique and innovative platform for subscribing student loans without a guarantor. - Front-end, design, content of the website and social networks - Communication & publication of web-based media - Ethical and green management with zero paper policy Direction marketing pour Smarto (https://www.getsmarto.com), partenaire financier pour les étudiants. Plateforme unique et innovante pour… Show more CMO @Smarto (https://www.getsmarto.com), smart financial partner for students. Unique and innovative platform for subscribing student loans without a guarantor. - Front-end, design, content of the website and social networks - Communication & publication of web-based media - Ethical and green management with zero paper policy Direction marketing pour Smarto (https://www.getsmarto.com), partenaire financier pour les étudiants. Plateforme unique et innovante pour souscription de prêts étudiants sans garant. - Front-end, design, contenus du site et du réseaux sociaux - Communication & publication de moyens-moteurs sur le web - Gestion éthique et "green" avec politique "zéro-papier" Show less CMO @Smarto (https://www.getsmarto.com), smart financial partner for students. Unique and innovative platform for subscribing student loans without a guarantor. - Front-end, design, content of the website and social networks - Communication & publication of web-based media - Ethical and green management with zero paper policy Direction marketing pour Smarto (https://www.getsmarto.com), partenaire financier pour les étudiants. Plateforme unique et innovante pour… Show more CMO @Smarto (https://www.getsmarto.com), smart financial partner for students. Unique and innovative platform for subscribing student loans without a guarantor. - Front-end, design, content of the website and social networks - Communication & publication of web-based media - Ethical and green management with zero paper policy Direction marketing pour Smarto (https://www.getsmarto.com), partenaire financier pour les étudiants. Plateforme unique et innovante pour souscription de prêts étudiants sans garant. - Front-end, design, contenus du site et du réseaux sociaux - Communication & publication de moyens-moteurs sur le web - Gestion éthique et "green" avec politique "zéro-papier" Show less
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Président
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Sep 2022 - Present
Start-up in Insurtech. Unique projects on insurance brokerage Web 3.0 Platform for web subscription in the area of student loan and multi-risk home insurance for students. Start-up in Insurtech. Unique projects on insurance brokerage Web 3.0 Platform for web subscription in the area of student loan and multi-risk home insurance for students.
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E-preneur, Creator of Digital Contents
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Mar 2020 - Nov 2022
- Consulting on brand identity with focus on beauty and consumer goods as well as Market Access/Go-to-Market strategy - Creation of Brand Identity & Digital Contents : multilingual website creation, social media contents - Creation of e-learning contents - Edition and Publication of books with low and medium contents - Consulting on brand identity with focus on beauty and consumer goods as well as Market Access/Go-to-Market strategy - Creation of Brand Identity & Digital Contents : multilingual website creation, social media contents - Creation of e-learning contents - Edition and Publication of books with low and medium contents
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Asia Mania Pte Ltd
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Philippines
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Financial Services
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1 - 100 Employee
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Founder & CEO, Chief Consultant
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Feb 2018 - Jan 2021
Beauty creator. Consulting in beauty brands and retailing. Market intelligence and access. Beauty creator. Consulting in beauty brands and retailing. Market intelligence and access.
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Beauty-To-Retail
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France
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Cosmetics
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Vice President Asia - Market Access for Beauty Brands
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May 2018 - Dec 2019
Europe to Asia, Asia to Europe - Beauty Retailing Service & Market Access Europe to Asia, Asia to Europe - Beauty Retailing Service & Market Access
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Coty
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Netherlands
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Personal Care Product Manufacturing
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700 & Above Employee
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Regional Marketing Director -Luxury Skincare and Colour Cosmetics brands : Gucci MU, philosophy
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Apr 2017 - Feb 2018
Coty Luxury South East Asia & Export. Strategic and operational regional marketing for Multi-brand marketing director for Coty group's luxury skincare and color cosmetics brands such as philosophy, Lancaster and Gucci beauty for the South East Asia region : key markets are Hong Kong, Taiwan, Thailand, Malaysia, Singapore and other export market in Asia (Indonesia, India, Vietnam, Philippins and more). Plan, execute target net sales and deployment of overall product launches as well media… Show more Coty Luxury South East Asia & Export. Strategic and operational regional marketing for Multi-brand marketing director for Coty group's luxury skincare and color cosmetics brands such as philosophy, Lancaster and Gucci beauty for the South East Asia region : key markets are Hong Kong, Taiwan, Thailand, Malaysia, Singapore and other export market in Asia (Indonesia, India, Vietnam, Philippins and more). Plan, execute target net sales and deployment of overall product launches as well media activation to expand brands' development in the region by bringing local expertise in both strategy and product development. Show less Coty Luxury South East Asia & Export. Strategic and operational regional marketing for Multi-brand marketing director for Coty group's luxury skincare and color cosmetics brands such as philosophy, Lancaster and Gucci beauty for the South East Asia region : key markets are Hong Kong, Taiwan, Thailand, Malaysia, Singapore and other export market in Asia (Indonesia, India, Vietnam, Philippins and more). Plan, execute target net sales and deployment of overall product launches as well media… Show more Coty Luxury South East Asia & Export. Strategic and operational regional marketing for Multi-brand marketing director for Coty group's luxury skincare and color cosmetics brands such as philosophy, Lancaster and Gucci beauty for the South East Asia region : key markets are Hong Kong, Taiwan, Thailand, Malaysia, Singapore and other export market in Asia (Indonesia, India, Vietnam, Philippins and more). Plan, execute target net sales and deployment of overall product launches as well media activation to expand brands' development in the region by bringing local expertise in both strategy and product development. Show less
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Marketing Intelligence Company
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Advertising Services
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Founder & Managing Director
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Jan 2011 - Feb 2017
Created this agency with 10K $ and achieved net revenue of 1million $ within 2 years. Market Intelligence : helped global brands for the brand & product prospection with in-depth analysis on innovation as well as comportemental ritual, insight of Asian beauty market with focus on the Korean and Chinese markets & K beauty impact on global level. Contents & digital strategy & execution : classical and digital marketing contents and e-commerce platform. Best rated consultant… Show more Created this agency with 10K $ and achieved net revenue of 1million $ within 2 years. Market Intelligence : helped global brands for the brand & product prospection with in-depth analysis on innovation as well as comportemental ritual, insight of Asian beauty market with focus on the Korean and Chinese markets & K beauty impact on global level. Contents & digital strategy & execution : classical and digital marketing contents and e-commerce platform. Best rated consultant in beauty category from a renowned expert knowledge-provisioning agency: worked mostly for financial analysts to help them understand brand perspective for long-run business growths of K-beauty brand, in relation with China and other Asian countries. Specialised in the market access in FMCG fields with deep focus on beauty, fashion and food/gourmet areas with sharp ‘go to market’ strategy on the fast-changing retail environment. Stated Achievements • Helped out global brands to attack Korean market • Helped out Korean brands aiming to expand their territory • from concept to design : provided ‘full pacjage’ regarding beauty brands’ creation. BI, Brand creation, product line up creation, package creation, copy & contents creation, legal check (certification, functionalization, labelling), creation and update of SNS platform, event & promotion creation, materials for conferences and POS merchandising, e-commerce platform and daily management. Show less Created this agency with 10K $ and achieved net revenue of 1million $ within 2 years. Market Intelligence : helped global brands for the brand & product prospection with in-depth analysis on innovation as well as comportemental ritual, insight of Asian beauty market with focus on the Korean and Chinese markets & K beauty impact on global level. Contents & digital strategy & execution : classical and digital marketing contents and e-commerce platform. Best rated consultant… Show more Created this agency with 10K $ and achieved net revenue of 1million $ within 2 years. Market Intelligence : helped global brands for the brand & product prospection with in-depth analysis on innovation as well as comportemental ritual, insight of Asian beauty market with focus on the Korean and Chinese markets & K beauty impact on global level. Contents & digital strategy & execution : classical and digital marketing contents and e-commerce platform. Best rated consultant in beauty category from a renowned expert knowledge-provisioning agency: worked mostly for financial analysts to help them understand brand perspective for long-run business growths of K-beauty brand, in relation with China and other Asian countries. Specialised in the market access in FMCG fields with deep focus on beauty, fashion and food/gourmet areas with sharp ‘go to market’ strategy on the fast-changing retail environment. Stated Achievements • Helped out global brands to attack Korean market • Helped out Korean brands aiming to expand their territory • from concept to design : provided ‘full pacjage’ regarding beauty brands’ creation. BI, Brand creation, product line up creation, package creation, copy & contents creation, legal check (certification, functionalization, labelling), creation and update of SNS platform, event & promotion creation, materials for conferences and POS merchandising, e-commerce platform and daily management. Show less
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Executive Vice President
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Feb 2008 - Sep 2010
Responsibilities • Created the company structure with 59% of the ownership • Import, market and distribute high quality European products through various channels : hotels, department stores, specialty stores and e-commerce. • Overall management of the company from HR, admin to marketing and sales Stated Achievements • Imported MICHEL CLUIZEL brand and made it the most successful foreign high end chocolate brand in major channels : LOTTE, SHINSEGAE department… Show more Responsibilities • Created the company structure with 59% of the ownership • Import, market and distribute high quality European products through various channels : hotels, department stores, specialty stores and e-commerce. • Overall management of the company from HR, admin to marketing and sales Stated Achievements • Imported MICHEL CLUIZEL brand and made it the most successful foreign high end chocolate brand in major channels : LOTTE, SHINSEGAE department stores as well as their e-stores • Imported EMBRYOLISSE brand and made sustainable brand in Korean e-commerce and duty free channels Show less Responsibilities • Created the company structure with 59% of the ownership • Import, market and distribute high quality European products through various channels : hotels, department stores, specialty stores and e-commerce. • Overall management of the company from HR, admin to marketing and sales Stated Achievements • Imported MICHEL CLUIZEL brand and made it the most successful foreign high end chocolate brand in major channels : LOTTE, SHINSEGAE department… Show more Responsibilities • Created the company structure with 59% of the ownership • Import, market and distribute high quality European products through various channels : hotels, department stores, specialty stores and e-commerce. • Overall management of the company from HR, admin to marketing and sales Stated Achievements • Imported MICHEL CLUIZEL brand and made it the most successful foreign high end chocolate brand in major channels : LOTTE, SHINSEGAE department stores as well as their e-stores • Imported EMBRYOLISSE brand and made sustainable brand in Korean e-commerce and duty free channels Show less
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AS Watson
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Retail
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700 & Above Employee
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Head of Merchandising & Buying team
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Sep 2005 - Feb 2007
Responsibilities • Develop Korean and regional merchandising & purchase plan for a maximum revenue. o sourcing of 20K references from more than 1000 suppliers including global manufacturers o negotiate effective trading terms to maximize sales & profit o maximize space profitability by creating effective plannogram program o create and execute in-store merchandising outlook for a better sales and customer shoppability • Store openings and renewals o measure… Show more Responsibilities • Develop Korean and regional merchandising & purchase plan for a maximum revenue. o sourcing of 20K references from more than 1000 suppliers including global manufacturers o negotiate effective trading terms to maximize sales & profit o maximize space profitability by creating effective plannogram program o create and execute in-store merchandising outlook for a better sales and customer shoppability • Store openings and renewals o measure location's profitability based on the environment and traffic # o create the right retail environment o manage the sourcing, promotions for a best installment of the store • Direct report to the Managing Director, led more than 10 people (buyers) directly as well as operational staffs, member of Management Committee Stated Achievements • Developed the new distribution channel in Korea, drug store by effective media and exclusive store concept • Installed the drug store identity in the Korean market Show less Responsibilities • Develop Korean and regional merchandising & purchase plan for a maximum revenue. o sourcing of 20K references from more than 1000 suppliers including global manufacturers o negotiate effective trading terms to maximize sales & profit o maximize space profitability by creating effective plannogram program o create and execute in-store merchandising outlook for a better sales and customer shoppability • Store openings and renewals o measure… Show more Responsibilities • Develop Korean and regional merchandising & purchase plan for a maximum revenue. o sourcing of 20K references from more than 1000 suppliers including global manufacturers o negotiate effective trading terms to maximize sales & profit o maximize space profitability by creating effective plannogram program o create and execute in-store merchandising outlook for a better sales and customer shoppability • Store openings and renewals o measure location's profitability based on the environment and traffic # o create the right retail environment o manage the sourcing, promotions for a best installment of the store • Direct report to the Managing Director, led more than 10 people (buyers) directly as well as operational staffs, member of Management Committee Stated Achievements • Developed the new distribution channel in Korea, drug store by effective media and exclusive store concept • Installed the drug store identity in the Korean market Show less
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Global Marketing Manager in charge of total make-up line at La Roche-Posay International
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Sep 2002 - Sep 2005
-Managed a team of global product managers for the ‘Dermo-make up’ line ( full categories of face, lip, eye and nail)
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Global Marketing Project Manager L’Oreal Paris International in charge of total Lip category
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Jan 2001 - Sep 2003
-Developed ‘Glam Shine’, that became the 1st franchise in the group -Managed 360 degree of more than 1000skus while making 5 year product portfolio plan and their communication assets
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Brand Marketing Director Maybelline New York
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Nov 1999 - Dec 2000
-Made the first break even of brand’s P&L within 1year -Launched the first stand-alone cosmetic brand in hyper market channel even before local giants - co-developed (with Japan and Taiwan) Water Shine and Water Shine Diamonds. These projects were so successful that they became global ones
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Asia Expert, Project Manager for Giorgio Armani Cosmetics
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Mar 1999 - Nov 1999
Incubation project back then, I was the Project incubation manager for Asia working closely with global team. Market researches, customer insight and Asia friendly formula development
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Senior Product Manager Lancôme in charge of Make-Up, Fragrance, Sun & Body care
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Jul 1995 - Mar 1999
-Created the famous ad copy ‘랑콤이 당신의 속눈썹을 아찔하게 올려줍니다’. The ‘아찔하게’ became so popular, it is now a generic term. This was thanks to the first ever radio ad that I executed by using a very famous TV star. It was very difficult to translate ‘vertiginous lashes’, the original copy into Korean. -Make-up % vs total brand increased from 25 to 50% in volume - Created the first ever consumer panel ‘Elite club’ which resulted to recruit lower 10years of customer age - Worked on Asia specific… Show more -Created the famous ad copy ‘랑콤이 당신의 속눈썹을 아찔하게 올려줍니다’. The ‘아찔하게’ became so popular, it is now a generic term. This was thanks to the first ever radio ad that I executed by using a very famous TV star. It was very difficult to translate ‘vertiginous lashes’, the original copy into Korean. -Make-up % vs total brand increased from 25 to 50% in volume - Created the first ever consumer panel ‘Elite club’ which resulted to recruit lower 10years of customer age - Worked on Asia specific projects such as Blanc Expert make-up, the first whitening make-up from global brand, specific lip colors development for Asia
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Education
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2000 - 2001
Sogang University
MBA, Marketing & Business Management -
1991 - 1994
Chonnam National University
BA, French language & litterature
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