Experience

BERA

• United States
• Advertising Services
• 1 - 100 Employee

• Member Board of Directors

  • Apr 2020 - 3 years 9 months

  New York, New York, United States Software that connects brand investments to financial results.



The CMO Podcast

• Australia
• Media Production

• Podcast Host

  • May 2019 - 4 years 8 months

  Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim… Show more Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience. Show less



The Jim Stengel Group

• President/CEO

  • Nov 2008 - 15 years 2 months

  We help brands and companies discover and activate their purpose. We believe people can do extraordinary things when equipped with the right strategies, tools and mentorship. It is the underlying thread in all our work in Purpose Discovery, Activation and Measurement, Speaking and Skill building.



Crown - Penguin Randomhouse

• Book Author

  • 2017 - 6 years

  Unleashing the Innovators: How Mature Companies Find New Life With Startups - available for pre-order.


Northwestern University - Kellogg School of Management
• United States
• Higher Education
• 700 & Above Employee
• Senior Fellow & Adjunct Professor

  • May 2017 - 6 years 8 months


in/PACT

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Advisory Board Member

  • May 2015 - Jun 2021

  in/PACT is on a mission to change the world by putting purpose at the heart of every purchase, every workday, every event and every effort to build your business.



Compound VC

• United Kingdom

• Advisory Board Member

  • Jan 2016 - Jun 2020

  NYC Compound is a NYC based VC firm that invests in early stage technology companies disrupting or enabling traditional industries.



UCLA Anderson School of Management

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Professor, Marketing

  • Jun 2009 - May 2017

  Aiming to strategically rethink marketing and branding, the course blends traditional brand management concepts with a new marketing framework, and offers students a unique 360-degree CMO perspective on branding, incorporating living case studies, local business visits and on-going dialogues about the future of brand marketing.



MarketShare

• United States
• Advertising Services

• Advisor

  • 2009 - 2016

  Greater Los Angeles Area MarketShare is an analytics company that helps companies grow by revealing what really drives demand. MarketShare is now widely considered the industry's authority in predictive analytics, cross-media attribution and optimization across all forms of marketing and sales.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Global Marketing Officer

  • Aug 2001 - Oct 2008

  Cincinnati, OH Oversaw an $8B advertising budget and had organizational responsibility for nearly 7,000 people. In seven years as GMO, personally led the transformation that has firmly established P&G as one of the most admired brand-building companies in the world.

• Vice President-Global Baby Care

  • May 2000 - Jul 2001

  Geneva, Switzerland P&L for $2B European baby care business and global responsibility for marketing and new business development for Pampers franchise. Drove European business to all time high profits.

• Vice President-Europe Baby Care

  • 1997 - Apr 2000

  Frankfurt, Germany P&L for $2B European baby care business and global responsibility for marketing and new business development for Pampers franchise. Drove European business to all time high profits.

• General Manager, Czech and Slovak Republics

  • 1995 - 1997

  Prague, The Capital, Czech Republic Led $130MM start up business. Achieved +30% growth in core categories, and helped major new customers establish themselves in the Czech and Slovak Republics (i.e., Metro/Makro).

• Marketing Director, Procter & Gamble Cosmetics

  • 1993 - 1995

  Baltimore, Maryland Area Led marketing for Cover Girl, Max Factor and Clarion brands. Grew Cover Girl share to record high, led $30MM profit turnaround on Max Factor, led discontinuation of Clarion.

• Brand Assistant

  • Feb 1991 - Jan 1993

  Cincinnati, OH

• Assistant Brand Manager

  • Jan 1989 - Jan 1991

  Cincinnati, OH

• Brand Manager

  • Jan 1987 - Jan 1989

  Cincinnati, OH

• Associate Advertising Manager

  • Jan 1985 - Jan 1987

  Cincinnati, OH

• Food Division Advertising Manager

  • 1983 - Jan 1985

  Cincinnati, OH