Experience

Los Angeles Business Journal

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Advertising Sales Manager

  • Dec 2007 - Present

  Business-to-Business weekly newspapers that has been reporting on businesses on Los Angeles's small to mid-sized businesses, media, entertainment, finance and real estate companies, for over 40 years. Maintained and grew current client budgets Added two undeveloped verticals to my territory Identified and developed new product opportunities, special developments, information or feedback gathered through field activity to the sales and support staff Prepared and maintained a variety of status reports, including activity, closings, follow-up and personal business plan Multi-tasked and thrived in a fast-pace print advertising and online environment Worked in tandem with senior management to generate integrated marketing programs that leverage the assets of the company's newspaper, website & digital news. Implemented tactics to build e-mail newsletter sales Prepared and presented proposals and closed sales/contracts Show less



Upp Entertainment Marketing, Inc

• United States
• Advertising Services
• 1 - 100 Employee

• Director Business Development

  • Oct 2001 - Nov 2007

  Sold 5 major accounts that UPP had been unable to close prior to arrival Instigated the use of DVD's containing high profile on screen exposures as a sales tool Expanded the contracted services with accounts which increased the companies income by $1.3 MM First to close a pure technology-based account for product placement Generated over a $250K of incremental event sponsorship fees Sold 5 major accounts that UPP had been unable to close prior to arrival Instigated the use of DVD's containing high profile on screen exposures as a sales tool Expanded the contracted services with accounts which increased the companies income by $1.3 MM First to close a pure technology-based account for product placement Generated over a $250K of incremental event sponsorship fees



Global Crossing

• GAM

  • 2000 - 2001

  A $2B dollar company specialized in providing telecommunications solutions over the world's first integrated global Internet Protocol ('IP') based fiber optic network Sold to the areas largest, fastest growing national and global accounts in the media and entertainment industry Assisted in creating media solutions Acted as primary interface between the company and assigned customers Managed a staff of 5 (Sales Engineer, Service Manager, and Service Consultant) Presented fiber optic solutions to C-level management Initiated negotiations with MGM prior to their relocation to Century City Collaborated on the MGM relationship which represented $60MM in new business Show less



Media, Inc

• Canada
• Media Production
• 1 - 100 Employee

• Director of Internet Ad Sales Infospace & 24/7 Media

  • Jan 1997 - Mar 2000

  Infospace an $800M company that operates a portfolio of online search services that rely on metasearch search technology. Its sites including Dogpile.com, MetaCrawler.com, and WebCrawler.com, they also power third-party search services, such as WhenU.com and Info.com. In addition to search, the company provides online directory and yellow page services. They also provide interactive content and services for such mobile operators as AT&T Mobile and Verizon Wireless. Charged with refocusing the sales efforts of L.A. office from a telemarketing model to advertiser optimization and retention model Tandem called with AE's on agencies and direct advertisers to present CPM, CPA, CPC campaigns as well as geo-targeted mobile ads, mobile media content products, including ringtones, graphics, and games Increased billing by 20% year over year Conceived and implemented special advertising relationship based of total dollars spent by Idea Labs increased billing by 15% 24/7 Media is a $500M company specialized in providing ad sales solutions for web-based advertising such as banner ads, sponsorships, loyalty reward programs, promotions, search, and technology solutions Established Los Angeles sales office, hired trained and managed a staff of 8 Created advertising packages that included CPM, CPA, CPC campaigns that maximized the ad elements that were available on the 2000 plus web sites that 24/7 represented Established relationships with the major advertising agencies and direct advertisers in the Western division Fostered and maintained relationships with the first tier web sites 24/7 represented Tracked campaign performance against objectives and recommended campaign adjustments based on the interim campaign performance Responsible for P&L and sales quota attainment for the region Achieved 112% of sales quota in the first 4 months of the office opening Show less



Imperial Entertainment and Full Moon Studios

• Director of TV sales

  • Jan 1989 - Jan 1996

  Present the titles, the company held the appropriate right to, to the domestic companies that would license those rights. Over see contact negotiations and contracted element delivery that would trigger initial payment and continue auditing licensee sales to insure proper percentage participation was paid. Present the titles, the company held the appropriate right to, to the domestic companies that would license those rights. Over see contact negotiations and contracted element delivery that would trigger initial payment and continue auditing licensee sales to insure proper percentage participation was paid.