Senior Group Product Manager

• Feb 2019 - Present

Manager-OTC

• Nov 2016 - Jan 2019

Led OTC portfolio of Dr. Reddy’s  Reporting to : Marketing Director  Category Handled: OTC Responsibilities:  Top line & Bottom-line of the brand  Drive distribution of brand in co-ordination with Sales head  Choke out annual & quarterly plan & ensure timely execution  Liasoning with internal & external stakeholders to build value for brand  Building case for new sku introduction  Presenting Business case for new product introduction for expanding the category Other Assignments: Handled Econorm a probiotic brand of Dr Reddy’s in its switch to OTC Show less

Group Product Manager

• Sep 2011 - Nov 2016

 Brand Handled : PROTINEX & DEXOLAC (Previous assignment) Responsibilities:  Building a brand strategy for three different categories – PROTINEX Original-Illness & Infection PROTINEX Mama- Pregnancy & Lactation &PROTINEX Diabetes Care- Protein supplement for Diabetes PROTINEX Junior- 2-5 year olds  Choke out annual brand plan & get it approved in the counsel  Align with external partners and internal Team to drive the annual strategy  Roll out campaign  Exercise marketing controls  Drive innovation launching new formats & flavors for PROTINEX Show less

Product Manger

• May 2008 - Aug 2011

 New Product Development  Analyzing the market & identifying market opportunity. Getting the proposal approved from Asia pacific regional HQ through Idea Approval Gate  Working in collaboration with other functions to work out costing, resource requirement & profitability to finally get the project approved through Project Approval Gate.  Coordinating with the Nutritional Science, Medical Science & Product Development to get the product formulated as per Indian regulatory requirement.  Getting the label (product packaging) developed & ensuring final formulation for the product ready for launch as per timeline. Thus getting approved through Launch Approval Gate  Conceptualizing & implementing promotional activities for brand building & market development.  Developing communication at HCP (Dr), consumer & Trade level  Developing annual & quarterly strategies for the market penetration  Briefing Research agency for consumer research & monitoring it  Identifying newer opportunities for product usage in the market Show less

Asst. Product Manager

• May 2006 - May 2008

Accountable for driving market growth & building equity for ice-cream products Managing Product life cycles from strategic planning to tactical activities i.e., product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, to deliver winning products to the clients Supervising activities pertaining to New Product launches & Corporate Brand building Presenting marketing plans encompassing Budgets, Product Forecast, etc & timely reports to management; Campaign effectiveness report, budget utilization report Planning & execution CRM activities like ice-cream eating competition, school/college shows with children/youth who are the main Target Groups (TG’s). Working in close co-ordination with Parlour Managers to increase footfall & ensuring product visibility in Happinezz Parlours. Ensuring all marketing activities as per the plan for the year & ensuring the output of the desired plan. Liaising with external & internal stake holders for timely implementation of the projects Show less

Product Specialist (sales)

• May 2005 - May 2006

 Responsible for sales of 3 specialized research brands in Urology for Gujarat meeting Drs (Urologist) & get a prescription based business.  Managing product availability through retailers, distributor & carrying & forwarding agents.  Conceptualising and implementing innovative plans for accomplishment of pre-designated targets from the assigned territories; executing monthly sales and marketing targets in a given time frame thereby enhancing existing clientele.  Responsible for sales of 3 specialized research brands in Urology for Gujarat meeting Drs (Urologist) & get a prescription based business.  Managing product availability through retailers, distributor & carrying & forwarding agents.  Conceptualising and implementing innovative plans for accomplishment of pre-designated targets from the assigned territories; executing monthly sales and marketing targets in a given time frame thereby enhancing existing clientele.