Jimmy Poon
Founder at BOQIN- Claim this Profile
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Cantonese Limited working proficiency
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Mandarin Professional working proficiency
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Arabic Professional working proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Sam Cordier
People like Jimmy are a rare find. His business acumen, coupled with his intense motivation, organisational skills, ability to see the bigger picture while not losing sight of the details, and desire to achieve the best in everything he does is unparalleled. Furthermore, Jimmy's understanding of his clients' needs, as well as his international upbringing and problem-solving talents make him a vital partner in any and all business ventures. I count myself lucky to be able to consider Jimmy a friend, and would never hesitate to recommend working with him to anybody.
Girish Bhat
Jimmy is an excellent marketing director with hands on knowledge of the region. He was responsible for marketing the two events that we did namely Chicago the musical and Mama Mia and the marketing reach and buzz that both these events created was phenomenal. I have always considered Jimmy to be an excellent marketing professional and a great guy to be around with.
Sam Cordier
People like Jimmy are a rare find. His business acumen, coupled with his intense motivation, organisational skills, ability to see the bigger picture while not losing sight of the details, and desire to achieve the best in everything he does is unparalleled. Furthermore, Jimmy's understanding of his clients' needs, as well as his international upbringing and problem-solving talents make him a vital partner in any and all business ventures. I count myself lucky to be able to consider Jimmy a friend, and would never hesitate to recommend working with him to anybody.
Girish Bhat
Jimmy is an excellent marketing director with hands on knowledge of the region. He was responsible for marketing the two events that we did namely Chicago the musical and Mama Mia and the marketing reach and buzz that both these events created was phenomenal. I have always considered Jimmy to be an excellent marketing professional and a great guy to be around with.
Sam Cordier
People like Jimmy are a rare find. His business acumen, coupled with his intense motivation, organisational skills, ability to see the bigger picture while not losing sight of the details, and desire to achieve the best in everything he does is unparalleled. Furthermore, Jimmy's understanding of his clients' needs, as well as his international upbringing and problem-solving talents make him a vital partner in any and all business ventures. I count myself lucky to be able to consider Jimmy a friend, and would never hesitate to recommend working with him to anybody.
Girish Bhat
Jimmy is an excellent marketing director with hands on knowledge of the region. He was responsible for marketing the two events that we did namely Chicago the musical and Mama Mia and the marketing reach and buzz that both these events created was phenomenal. I have always considered Jimmy to be an excellent marketing professional and a great guy to be around with.
Sam Cordier
People like Jimmy are a rare find. His business acumen, coupled with his intense motivation, organisational skills, ability to see the bigger picture while not losing sight of the details, and desire to achieve the best in everything he does is unparalleled. Furthermore, Jimmy's understanding of his clients' needs, as well as his international upbringing and problem-solving talents make him a vital partner in any and all business ventures. I count myself lucky to be able to consider Jimmy a friend, and would never hesitate to recommend working with him to anybody.
Girish Bhat
Jimmy is an excellent marketing director with hands on knowledge of the region. He was responsible for marketing the two events that we did namely Chicago the musical and Mama Mia and the marketing reach and buzz that both these events created was phenomenal. I have always considered Jimmy to be an excellent marketing professional and a great guy to be around with.
Credentials
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Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
Columbia Business SchoolSep, 2017- Nov, 2024
Experience
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Boqin
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United Arab Emirates
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Spectator Sports
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1 - 100 Employee
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Founder
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Jan 2008 - Present
Boqin is a sports management & entertainment business founded in Dubai, delivering boutique style services including talent management, sports marketing & live events. Inspired by the vision that we are all Chosen by our life's true passion, while enabling each individual in fulfilling their destiny. The establishment of Tiebreak Tens Dubai as an annual feature on the sporting calendar signifies the first major sporting event under the Boqin Live division, who's initiative is to develop live sport-entertainment concepts for the region.
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ELEVAY
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United Arab Emirates
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Investment Management
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1 - 100 Employee
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Director & Managing Partner
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May 2013 - Jan 2016
Elevay is a citizenship and residency planning service that specializes in bespoke, immigration-by-investment solutions for high-net-worth individuals and partners. Assisting clients to expand their personal and financial freedom; to connect with the world on their terms, secure their children's future, diversify their investments and conserve their wealth. Elevay is a citizenship and residency planning service that specializes in bespoke, immigration-by-investment solutions for high-net-worth individuals and partners. Assisting clients to expand their personal and financial freedom; to connect with the world on their terms, secure their children's future, diversify their investments and conserve their wealth.
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Arab Media Group
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United Arab Emirates
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Entertainment
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100 - 200 Employee
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Regional Marketing Director
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Apr 2005 - Jan 2008
Created and developed marketing structure for the group supporting the formation and re-organization of seven media divisions. Developed innovative and impactful marketing & PR campaigns to grow and protect all AMG brands. Organized high-profile launch events, and developed event-sponsorship schedules to associate AMG brands with the most strategic events, while generating $300,000 in new business KEY PROJECTS > MTV Arabia launch > Virgin Radio 104.4 launch > Marketed UAE's first ever musical productions CHICAGO and MAMMA MIA > Launched 2 national newspapers & marketed rebrand of 25 year-old local paper
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ITP Media Group
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United Arab Emirates
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Media Production
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700 & Above Employee
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Marketing Manager
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Sep 2002 - Jul 2005
- Managed all retail marketing needs for publications such as Time Out, Ahlan & Arabian Business - Negotiated all event sponsorships and advertising barters, generating $180,000 in new business. - Developed ITP’s first turnkey ticket management service providing complete solutions for events. - Project managed and assisted with ITP’s launch parties and award shows. - Managed all retail marketing needs for publications such as Time Out, Ahlan & Arabian Business - Negotiated all event sponsorships and advertising barters, generating $180,000 in new business. - Developed ITP’s first turnkey ticket management service providing complete solutions for events. - Project managed and assisted with ITP’s launch parties and award shows.
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Education
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1997 - 2001
Florida Atlantic University
Master of Business Administration (M.B.A.), (Sports Management) + Marketing & Management (B.S.) -
2017 - 2017
Columbia Business School
Digital Marketing: Customer Engagement, Social Media, Planning & Analytics, Marketing
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