Experience

Super Payments

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Head of User Experience

  • Apr 2022 - Present

  Free Payments Forever. We're transforming the online payment experience through free payments for retailers and a more rewarding shopping journey for consumers, so that everyone wins. Free Payments Forever. We're transforming the online payment experience through free payments for retailers and a more rewarding shopping journey for consumers, so that everyone wins.



Huge

• Portugal
• Advertising Services

• User Experience Lead

  • Feb 2021 - Apr 2022

  Google. Gartner. Rakuten. I'm leading experience design projects across London, Brooklyn & Tokyo. There’s such great agency vibes at Huge Inc 🙌 Google. Gartner. Rakuten. I'm leading experience design projects across London, Brooklyn & Tokyo. There’s such great agency vibes at Huge Inc 🙌



Funding Circle UK

• United Kingdom
• Financial Services
• 300 - 400 Employee

• Senior UX Designer

  • Nov 2020 - Dec 2020

  Rapid, intense discovery project with Funding Circle to hurriedly create an end-to-end concept for a new product idea to validate with potential customers. My interactive concept was rapidly tested via user interviews to gather feedback on the interactions, product offering and instructional copy. We came out of this discovery phase with far greater insight to what would resonate clearly with their audience, which was fed back to the client in order to create their product correctly, with the user at the front of their minds. Show less



Dentsu

• Japan
• Advertising Services
• 700 & Above Employee

• UX Lead

  • Apr 2020 - Nov 2020

  I researched and designed an interaction-heavy productivity tool, which brought order to the chaos of 22 global advertising agencies under the Dentsu banner who each managed their ad creation workflows in a different method. Think Monday.com, but fine tuned for high-powered advertising creatives who work 24/7 on their accounts and couldn't face receiving yet another email with yet another attachment. Account directors could see their team's progress, whilst individual users could inform everybody what they've just completed and see when their next tasks are unlocked. I created various end-to-end interactive prototypes of our interfaces and discovered that concept testing whilst remote working is a perfect match; validating ideas to a captive audience was effective to rapidly make major design decisions. Show less



AAT

• United States
• Advertising Services

• Senior UX Designer

  • Feb 2020 - Apr 2020

  A short discovery project to analyse the wealth of AAT journeys and define a single pathway for their customers to progress through the masses of web content, whilst being kept on target to eventually covert. I pitched a concept and brought it life to be tested via mass user interviews, quickly closing out the brief delivering insight to customers with varying experiences with both AAT and the subject matter. A short discovery project to analyse the wealth of AAT journeys and define a single pathway for their customers to progress through the masses of web content, whilst being kept on target to eventually covert. I pitched a concept and brought it life to be tested via mass user interviews, quickly closing out the brief delivering insight to customers with varying experiences with both AAT and the subject matter.



NewDay

• United Kingdom
• Financial Services
• 700 & Above Employee

• UX Lead

  • Feb 2019 - Dec 2019

  Update 11/22: voted Best Mobile Payment solution at the Payments Awards 2022 🥇 Update 05/22: awarded Best Card by the British Bank Awards 🏆 the UK’s first digital-only credit card. Update 07/21: bip has launched in the UK, beating Apple Card to the punch ✌️ Through customer insight and competitive analysis, I pivoted Newday's original idea for their credit app into a UK-first fintech experience which became their fifth major product line - cardless credit. Think Apple Card meets Monzo, then look beyond both - we offered users instant, transparent credit with seamless transactions and a money management capability all directly from their phone, with a ethical positive twist to reward consumers for good credit behaviour. I lead the process of mass user interviews over several months, as I produced finer-grain concepts at each stop of the way to drive out customer needs and desires. Progressive versions of our interface came to life and we burned through so many post-it notes during discovery. I lead rigorous internal design workshops and went through intense pruning of requirements to stay on track, getting our lean product through development to market on Android and iOS. Show less



buyapowa

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Director of Product Experience

  • Sep 2014 - Dec 2018

  I joined this early-stage startup who had a great idea, yet needed some design oompf in bringing it to market.Via my customer research and a successful Series-A pitch to raise further funds, I pivoted the startup’s original product offering into a referral-marketing platform targeted at corporate clients who wanted to leverage the existing chatter amongst their customer base. The platform is used by ASOS, Three, L’Oreal, Sky, BT, Space NK and Travelex to help them acquire new customers.I had such a wonderful time with this team rapidly building quality software which met our customer's needs, with my pivot causing a 10x growth in both clients and revenue. Show less

• UX Designer

  • May 2014 - Oct 2014



Deutsche Bank

• Germany
• Financial Services
• 700 & Above Employee

• User experience designer

  • May 2011 - Apr 2014

  Worked with a fantastic team of UX designers and researchers in order to create the Cash Manager App; Deutsche's primary electronic conduit for all corporate banking transactions. This project aimed to modernise user workflows across 33 countries via a new interface, greatly increasing the rate of which transactions could be posted by providing a sleek experience with simple interactions. It would act as a flagship App for Global Transaction Banking via the Autobahn App market. - Analysed a large quantity of user research from 80+ global customers to create sketches, wireframes, interactive prototypes and final design specifications via user stories. - Worked in an agile UX environment remotely between London and North Carolina with additional stakeholders in Singapore, Frankfurt, and Amsterdam. This was a new concept for the organisation requiring us to collaborate in alternate communication methods to undertake scrums, backlog grooming, and stakeholder design reviews via screen markups. - Performed product rationalisation using the Kano model to select quality first-launch features. - Undertook concept testing of new interactions and ran usability testing of more complete experiences. - Evangelised the word of UX throughout the business to BAs, Product Managers and developers ensuring that user needs were always paramount. - Acted as a design adviser to other developing areas of the Autobahn App market. - The App is now live and processing transactions, continuing to roll out to companies across the globe. Cash Manager has been awarded the Editor's Triple Star in the Asian Banker's Transaction Banking Awards. Show less



Royal Bank of Scotland

• Banking
• 1 - 100 Employee

• Senior user experience analyst

  • Aug 2008 - Apr 2011

  Lead UI designer on a application-based portal project: - A joint role combining business analysis & UI design - Interpret and analyse business requirements to create user-centered interface designs - Iteratively develop solutions into prototypes - Create design guidelines and interaction wireframes - Facilitate user feedback workshops - Advocate usability throughout the end-to-end process Lead UI designer on a application-based portal project: - A joint role combining business analysis & UI design - Interpret and analyse business requirements to create user-centered interface designs - Iteratively develop solutions into prototypes - Create design guidelines and interaction wireframes - Facilitate user feedback workshops - Advocate usability throughout the end-to-end process



National Australia Bank

• United Kingdom
• Banking
• 1 - 100 Employee

• Usability analyst

  • Oct 2006 - Mar 2008

  - Observation lab operations- Requirements gathering- Usability evaluation- User centered interface design

• Web developer & Content designer

  • Dec 2004 - Oct 2006

  - Maintenance of client intranet presence- Site layout creation & content development- Technical platform improvement



Monash University

• Australia
• Higher Education
• 700 & Above Employee

• Tutor & Occasional lecturer

  • Feb 2004 - Jun 2005

  Teaching topics: - Accessibility issues - Usability principles - Web coding & theory Teaching topics: - Accessibility issues - Usability principles - Web coding & theory

• Client communications officer

  • Jan 2002 - Dec 2003

  - Creation of multimedia content for campus distribution - Maintenance of client intranet - Web coder & troubleshooting - Creation of multimedia content for campus distribution - Maintenance of client intranet - Web coder & troubleshooting