Experience

Birdz

• France
• IT Services and IT Consulting
• 100 - 200 Employee

• Digital Marketing and Communication Manager & Chief Happiness Officer

  • Jun 2016 - Present

  - Project manager for the creation of m2ocity’s new website: needs analysis, functional specification writing and website content writing. Responsible for the coordination of the work of all project stakeholders. - Implementation of the social media strategy: creation of m2ocity’s social networks, social media and paid media campaigns management. - Implementation of the content marketing strategy: creation of infographics, videos, customer testimonials. - Implementation of the lead… Show more - Project manager for the creation of m2ocity’s new website: needs analysis, functional specification writing and website content writing. Responsible for the coordination of the work of all project stakeholders. - Implementation of the social media strategy: creation of m2ocity’s social networks, social media and paid media campaigns management. - Implementation of the content marketing strategy: creation of infographics, videos, customer testimonials. - Implementation of the lead generation strategy: emailings, SEA management. - External and Internal Communication, Press Relations. Show less - Project manager for the creation of m2ocity’s new website: needs analysis, functional specification writing and website content writing. Responsible for the coordination of the work of all project stakeholders. - Implementation of the social media strategy: creation of m2ocity’s social networks, social media and paid media campaigns management. - Implementation of the content marketing strategy: creation of infographics, videos, customer testimonials. - Implementation of the lead… Show more - Project manager for the creation of m2ocity’s new website: needs analysis, functional specification writing and website content writing. Responsible for the coordination of the work of all project stakeholders. - Implementation of the social media strategy: creation of m2ocity’s social networks, social media and paid media campaigns management. - Implementation of the content marketing strategy: creation of infographics, videos, customer testimonials. - Implementation of the lead generation strategy: emailings, SEA management. - External and Internal Communication, Press Relations. Show less



Viadeo

• France
• Technology, Information and Internet
• 1 - 100 Employee

• Content & Lead Generation Manager

  • Jun 2015 - Jun 2016

  - Implementation of the Marketing Automation strategy (Marketo): creation of lead generation and management scenarios. - Implementation of the content marketing strategy: writing or management of white papers, surveys, infographics, videos, webinars and management of a B2B blog. - Implementation of the lead generation strategy: emailings, lead nurturing, SEA and web analytics management. - Implementation of the social media strategy: creation of the B2B social networks, social media… Show more - Implementation of the Marketing Automation strategy (Marketo): creation of lead generation and management scenarios. - Implementation of the content marketing strategy: writing or management of white papers, surveys, infographics, videos, webinars and management of a B2B blog. - Implementation of the lead generation strategy: emailings, lead nurturing, SEA and web analytics management. - Implementation of the social media strategy: creation of the B2B social networks, social media and paid media campaigns management. Show less - Implementation of the Marketing Automation strategy (Marketo): creation of lead generation and management scenarios. - Implementation of the content marketing strategy: writing or management of white papers, surveys, infographics, videos, webinars and management of a B2B blog. - Implementation of the lead generation strategy: emailings, lead nurturing, SEA and web analytics management. - Implementation of the social media strategy: creation of the B2B social networks, social media… Show more - Implementation of the Marketing Automation strategy (Marketo): creation of lead generation and management scenarios. - Implementation of the content marketing strategy: writing or management of white papers, surveys, infographics, videos, webinars and management of a B2B blog. - Implementation of the lead generation strategy: emailings, lead nurturing, SEA and web analytics management. - Implementation of the social media strategy: creation of the B2B social networks, social media and paid media campaigns management. Show less



Sage

• United Kingdom
• Software Development
• 700 & Above Employee

• Digital Marketing & Social Media Manager

  • Feb 2012 - Jun 2015

  - Search marketing (Google AdWords, Yahoo/Bing) and web analytics strategy: creation and daily management of a SEA matrix (25 000 keywords). - Lead generation strategy: remarketing, affiliation, emailing, display, management of performance display campaigns. - Social media strategy: creation of social network content, social media management, paid media campaigns and B2B blog management. - Content marketing strategy: creation, writing and content management (articles, videos… Show more - Search marketing (Google AdWords, Yahoo/Bing) and web analytics strategy: creation and daily management of a SEA matrix (25 000 keywords). - Lead generation strategy: remarketing, affiliation, emailing, display, management of performance display campaigns. - Social media strategy: creation of social network content, social media management, paid media campaigns and B2B blog management. - Content marketing strategy: creation, writing and content management (articles, videos, infographics, newsletters) for a B2B blog, press or lead generation purpose. - E-reputation and competitive intelligence management (Digimind). Show less - Search marketing (Google AdWords, Yahoo/Bing) and web analytics strategy: creation and daily management of a SEA matrix (25 000 keywords). - Lead generation strategy: remarketing, affiliation, emailing, display, management of performance display campaigns. - Social media strategy: creation of social network content, social media management, paid media campaigns and B2B blog management. - Content marketing strategy: creation, writing and content management (articles, videos… Show more - Search marketing (Google AdWords, Yahoo/Bing) and web analytics strategy: creation and daily management of a SEA matrix (25 000 keywords). - Lead generation strategy: remarketing, affiliation, emailing, display, management of performance display campaigns. - Social media strategy: creation of social network content, social media management, paid media campaigns and B2B blog management. - Content marketing strategy: creation, writing and content management (articles, videos, infographics, newsletters) for a B2B blog, press or lead generation purpose. - E-reputation and competitive intelligence management (Digimind). Show less



VIVACTION

• Telecommunications
• 1 - 100 Employee

• Web marketer

  • Jul 2011 - Jan 2012

  - Implementation of SEA strategy, SEO and web analytics management. - Lead generation strategy: display, performance display, affiliation, retargeting, emailing management. - Social media strategy: social media and paid media management. - Implementation of SEA strategy, SEO and web analytics management. - Lead generation strategy: display, performance display, affiliation, retargeting, emailing management. - Social media strategy: social media and paid media management.



Mediaventilo

• Advertising Services
• 1 - 100 Employee

• Community Manager

  • Oct 2010 - Jun 2011

  - Implementation of social media strategies (social networks and blogs) for various clients in various sectors (tourism, food, music, banking). - Social media project management: paid media, online games. - Content management: articles, videos and infographics. - Implementation of social media strategies (social networks and blogs) for various clients in various sectors (tourism, food, music, banking). - Social media project management: paid media, online games. - Content management: articles, videos and infographics.



GPS

• Barcelona

• Project & Online Advertising Manager

  • Jan 2008 - Jan 2010

  - Project manager for the creation of websites: needs analysis, functional specification writing and website content writing. Responsible for the coordination of the work of all project stakeholders. - Advertising space commercialisation and commercial objectives follow-ups. - Project manager for the creation of websites: needs analysis, functional specification writing and website content writing. Responsible for the coordination of the work of all project stakeholders. - Advertising space commercialisation and commercial objectives follow-ups.



Publicis Conseil

• France
• Advertising Services
• 500 - 600 Employee

• Knowledge Centre Manager

  • Nov 2000 - Oct 2007

  - lnfo centre management (team of 6 people). - Design of business intelligence, trends and advertising analysis files. - lnfo centre management (team of 6 people). - Design of business intelligence, trends and advertising analysis files.



Groupe TF1

• France
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Research and Training Officer

  • Nov 1998 - Oct 2000

  - Research of videos, pictures or articles to illustrate or document journalistic television coverage. - Journalistic and info centre team training. - Research of videos, pictures or articles to illustrate or document journalistic television coverage. - Journalistic and info centre team training.



freesbee

• Paris

• Net surfer

  • 1998 - 1998

  Implementation of 2 web directories Implementation of 2 web directories