Experience

Soft Launch London

• United Kingdom
• Restaurants
• 1 - 100 Employee

• Founder

  • Jan 2023 - Present



Experian Consumer Services

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Senior CRM Manager

  • Dec 2019 - Jan 2023



Hive

• United Kingdom
• Consumer Electronics
• 1 - 100 Employee

• Global CRM Manager

  • Sep 2017 - Dec 2019

  • Managing CRM campaigns for UK, Ireland, US, Canada and Italy, delivering 300+ campaigns over 2 years and generating multi-million pounds of revenue. • Increased CRM revenue by 110% YoY through implementation of intelligent, highly personalised multi-channel campaigns. • Implemented a highly dynamic and personalised automated 60-day email welcome & onboarding journeys for all products. This has increased product installation and usage rates, promoted feature usage and maintains a 4%… Show more • Managing CRM campaigns for UK, Ireland, US, Canada and Italy, delivering 300+ campaigns over 2 years and generating multi-million pounds of revenue. • Increased CRM revenue by 110% YoY through implementation of intelligent, highly personalised multi-channel campaigns. • Implemented a highly dynamic and personalised automated 60-day email welcome & onboarding journeys for all products. This has increased product installation and usage rates, promoted feature usage and maintains a 4% conversion rate onto new products each week. • Have planned and overseen CRM go to market strategies for 7 new products over 2 years. • Have managed the CRM promotional calendar for 2 years, delivering record-breaking results for Black Friday and other promotions. • Created and ran numerous multi-channel cross-sell campaigns across Email, Facebook, Direct Mail, SMS & Push. • Continuously adopting a test and learn approach to always seek to improve campaign effectiveness. • Responsible for weekly trading updates to senior management. Using Adobe Analytics to produce weekly reports on revenue and other KPIs. Show less • Managing CRM campaigns for UK, Ireland, US, Canada and Italy, delivering 300+ campaigns over 2 years and generating multi-million pounds of revenue. • Increased CRM revenue by 110% YoY through implementation of intelligent, highly personalised multi-channel campaigns. • Implemented a highly dynamic and personalised automated 60-day email welcome & onboarding journeys for all products. This has increased product installation and usage rates, promoted feature usage and maintains a 4%… Show more • Managing CRM campaigns for UK, Ireland, US, Canada and Italy, delivering 300+ campaigns over 2 years and generating multi-million pounds of revenue. • Increased CRM revenue by 110% YoY through implementation of intelligent, highly personalised multi-channel campaigns. • Implemented a highly dynamic and personalised automated 60-day email welcome & onboarding journeys for all products. This has increased product installation and usage rates, promoted feature usage and maintains a 4% conversion rate onto new products each week. • Have planned and overseen CRM go to market strategies for 7 new products over 2 years. • Have managed the CRM promotional calendar for 2 years, delivering record-breaking results for Black Friday and other promotions. • Created and ran numerous multi-channel cross-sell campaigns across Email, Facebook, Direct Mail, SMS & Push. • Continuously adopting a test and learn approach to always seek to improve campaign effectiveness. • Responsible for weekly trading updates to senior management. Using Adobe Analytics to produce weekly reports on revenue and other KPIs. Show less



Audible.co.uk

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Email Marketing Manager

  • Oct 2016 - Sep 2017

  • Managing the email marketing channel for customer engagement and retention. • Delivering 60+ campaigns a month, generating multi-million pounds of revenue. • Implemented a highly dynamic, automated email which generates significant incremental revenue each week. • Segmentation of large data sets using SQL queries and targeting emails effectively. • Continuously testing templates and targeting to improve the effectiveness of campaigns. • Producing detailed reports on email… Show more • Managing the email marketing channel for customer engagement and retention. • Delivering 60+ campaigns a month, generating multi-million pounds of revenue. • Implemented a highly dynamic, automated email which generates significant incremental revenue each week. • Segmentation of large data sets using SQL queries and targeting emails effectively. • Continuously testing templates and targeting to improve the effectiveness of campaigns. • Producing detailed reports on email results and presenting this back to management and the wider business. Show less • Managing the email marketing channel for customer engagement and retention. • Delivering 60+ campaigns a month, generating multi-million pounds of revenue. • Implemented a highly dynamic, automated email which generates significant incremental revenue each week. • Segmentation of large data sets using SQL queries and targeting emails effectively. • Continuously testing templates and targeting to improve the effectiveness of campaigns. • Producing detailed reports on email… Show more • Managing the email marketing channel for customer engagement and retention. • Delivering 60+ campaigns a month, generating multi-million pounds of revenue. • Implemented a highly dynamic, automated email which generates significant incremental revenue each week. • Segmentation of large data sets using SQL queries and targeting emails effectively. • Continuously testing templates and targeting to improve the effectiveness of campaigns. • Producing detailed reports on email results and presenting this back to management and the wider business. Show less



VML London

• Campaign Manager

  • Jan 2015 - Oct 2016

  • Managing eCRM campaigns for Bentley Motors, Microsoft (Xbox), Premier League and Marks and Spencer. • Project managing all aspects of the campaigns from the initial scoping and estimating through to the design concepts, build, testing, delivery and final reporting. • Leading a project to update all of a major client's email templates with new mobile responsive designs and redefining the brand guidelines, resulting in an uplift in email engagement. • Managing a multi-lingual… Show more • Managing eCRM campaigns for Bentley Motors, Microsoft (Xbox), Premier League and Marks and Spencer. • Project managing all aspects of the campaigns from the initial scoping and estimating through to the design concepts, build, testing, delivery and final reporting. • Leading a project to update all of a major client's email templates with new mobile responsive designs and redefining the brand guidelines, resulting in an uplift in email engagement. • Managing a multi-lingual, multi-platform campaign by the Premier League to engage fans ahead the launch of their 2016/17 Fantasy Premier League game. This campaign spanned across email, PL.com, Facebook adverts, Instagram and Twitter. • Delivering over 40 multi-lingual Xbox campaigns, and 60 Bentley campaigns over an 18 month period, correctly, on-time and on budget. Show less • Managing eCRM campaigns for Bentley Motors, Microsoft (Xbox), Premier League and Marks and Spencer. • Project managing all aspects of the campaigns from the initial scoping and estimating through to the design concepts, build, testing, delivery and final reporting. • Leading a project to update all of a major client's email templates with new mobile responsive designs and redefining the brand guidelines, resulting in an uplift in email engagement. • Managing a multi-lingual… Show more • Managing eCRM campaigns for Bentley Motors, Microsoft (Xbox), Premier League and Marks and Spencer. • Project managing all aspects of the campaigns from the initial scoping and estimating through to the design concepts, build, testing, delivery and final reporting. • Leading a project to update all of a major client's email templates with new mobile responsive designs and redefining the brand guidelines, resulting in an uplift in email engagement. • Managing a multi-lingual, multi-platform campaign by the Premier League to engage fans ahead the launch of their 2016/17 Fantasy Premier League game. This campaign spanned across email, PL.com, Facebook adverts, Instagram and Twitter. • Delivering over 40 multi-lingual Xbox campaigns, and 60 Bentley campaigns over an 18 month period, correctly, on-time and on budget. Show less



Alchemy Worx

• United States
• Advertising Services
• 1 - 100 Employee

• Campaign Manager

  • Feb 2014 - Jan 2015

  • Managing email marketing campaigns for large organisations such as Carphone Warehouse, Teletext Holidays, Talkmobile, British Red Cross, i2i Events and Silverpop. • Account managing on accounts with over £600k+ in turnover. • Project managing all aspects of the campaigns from the initial design concepts through to build, delivery and final reporting. • Managing my client team and training junior members. • Responsible for attending client meetings on behalf of the agency and… Show more • Managing email marketing campaigns for large organisations such as Carphone Warehouse, Teletext Holidays, Talkmobile, British Red Cross, i2i Events and Silverpop. • Account managing on accounts with over £600k+ in turnover. • Project managing all aspects of the campaigns from the initial design concepts through to build, delivery and final reporting. • Managing my client team and training junior members. • Responsible for attending client meetings on behalf of the agency and being the main point of contact on my accounts. • Responsible for planning and implementing a testing plan for a major client in order to improve their email performance. • Providing cost quotations and invoicing completed campaigns. • Part of a small team involved in formulating a large email automation proposal and delivering a winning pitch to a major client.

• Campaign Executive

  • Feb 2013 - Feb 2014

  • Managing email marketing campaigns for large organisations such as Carphone Warehouse, Teletext Holidays, Talkmobile, British Red Cross, i2i Events and Silverpop. • Account managing on accounts with over £600k+ in turnover. • Project managing all aspects of the campaigns from the initial design concepts through to build, delivery and final reporting. • Managing my client team and training junior members. • Responsible for attending client meetings on behalf of the agency and… Show more • Managing email marketing campaigns for large organisations such as Carphone Warehouse, Teletext Holidays, Talkmobile, British Red Cross, i2i Events and Silverpop. • Account managing on accounts with over £600k+ in turnover. • Project managing all aspects of the campaigns from the initial design concepts through to build, delivery and final reporting. • Managing my client team and training junior members. • Responsible for attending client meetings on behalf of the agency and being the main point of contact on my accounts. • Responsible for planning and implementing a testing plan for a major client in order to improve their email performance. • Providing cost quotations and invoicing completed campaigns. • Part of a small team involved in formulating a large email automation proposal and delivering a winning pitch to a major client.